Urbanitae at SIMA 2025: Our Participation as a Key Industry Player
Urbanitae once again took part in Spain’s leading real estate event, SIMA 2025 — and we did so in a big way. For the fourth year in a row, we participated as official partners of the fair, reinforcing our commitment to accessible, professional, and transparent real estate investment. This year, we were also partners of SIMAPRO and the Small Investor Forum, two key platforms for dialogue between professionals, developers, and individual investors.
With more than 100 square meters, our stand was one of the largest at the event. A modern, open, and functional space designed to foster direct and close relationships with visitors. Over the course of the four-day event, hundreds of attendees came to learn first-hand how our real estate co-investment platform works and what advantages it offers compared to other investment models in the sector.
A SIMA with the spotlight on individual investors
SIMA 2025 confirmed an upward trend: the growing interest of individual investors in the real estate market. Today, one in four visitors to SIMA falls into this category, and the SIMA Invest area reflects this reality. More than 90 companies and institutions came together in a space specifically designed to address investors’ needs — from small savers looking to buy and rent out property to more sophisticated profiles exploring options like real estate crowdfunding.
At Urbanitae, we hosted more than 20 public talks at our own Urbanitae Auditorium, located within the exhibition. Our CEO, Diego Bestard, led two of these sessions, explaining how our platform works, what types of projects we offer, and how we select investment opportunities.
An event with a networking flavour
One of the standout moments of this edition took place on Thursday 22nd, when we hosted an exclusive event for developers — a crossover with two iconic brands: New York Burger and Mahou. Pablo Colmenares, executive chef at New York Burger, joined us at our stand to prepare his acclaimed Brisket 2.0 burgers live. Our guests enjoyed them paired with Mahou Cinco Estrellas Reserva. A delicious evening — in every sense — that helped further strengthen ties with our strategic partners.
Urbanitae’s voice in the sector’s forums
Our CEO, Diego Bestard, had an active role in SIMA’s professional forums. In the Small Investor Forum, he gave two talks focused on how crowdfunding is democratizing access to real estate investment and allowing thousands of small and mid-sized investors to diversify with minimum tickets of just €500.
He also took part in two roundtable discussions at SIMAPRO and the Real Estate Innovation Forum, where he shared the stage with other prominent sector figures such as Guillermo Estévez de Cominges (Gradual), Jaime Gil (Prophero), Borja Guaita (Metrovacesa), Bernat Martínez (TW Eurocredit), and Asier Uriarte (Izilend).
In the first panel, dedicated to innovation in residential development, Diego emphasized that Urbanitae’s real innovation is not technological but structural: “The most innovative thing we’ve done is to allow many investors to access opportunities that were once reserved for large capital. This not only opens the door for smaller investors, but also enables true diversification.” As he noted, “we’re approaching €500 million invested and have financed nearly 1% of new housing in Spain.”
On the developer side, Guillermo Estévez de Cominges (Gradual) agreed on the need for continued innovation, not only in product, but in how we attract and engage clients: “The real challenge is aligning real estate development with new user expectations and implementing technology that genuinely enhances the buyer experience and the efficiency of the process.”
In the second panel, focused on new living models, Diego discussed the challenge of financing new residential formats such as coliving, cohousing, or senior living: “There’s clear demand from both the market and investors, but there’s still a long way to go before these projects fit into traditional financing structures. At Urbanitae, we strive to be flexible and assess each case with an open-minded approach.”
Asier Uriarte, from Izilend, added that “senior living will become a structurally growing segment in the coming years. But to attract more capital, it’s essential to standardize the product and prove it works financially.”
SIMA 2025: A Key Year for Investment
This edition of SIMA was the most international to date, with a 10% increase in floor space and 15% more participating companies. Overall, SIMA was structured into four major complementary areas: SIMA Expo, SIMA Invest, SIMAPRO, and Proptech Expo. The event thus cements its position as the leading residential real estate showcase in Spain and one of the most important in Europe.
In this context, Urbanitae is positioning itself as the benchmark platform for real estate co-investment in Europe. Our participation in SIMA 2025 was a further demonstration of our commitment to transparency, responsible innovation, and accessibility in real estate investment.
See you at SIMA 2026. In the meantime, we’ll keep working — project by project — to bring you the best investment opportunities.
