Designing spaces that don’t yet exist and turning them into real and immersive experiences is the proposal of Trivima, a company specializing in Virtual Architecture services. Founded in 2020, the company has developed AVVI, an innovative virtual assistant that is revolutionizing the way homes are marketed. We spoke with Martín González Tolosa, partner and commercial director, about how technology is transforming the real estate sales process and the key role virtual architecture will play in the coming years.
What is your value proposition in the real estate sector?
TRIVIMA is a cooperative founded in 2020 with a very clear goal: to specialize in the field of virtual architecture. Our work consists of creating virtual environments and developing interactive 3D applications that allow our clients to communicate, sell, and experience their projects in an innovative and contemporary way.
We are architects, but we don’t just create 3D models; we design experiences. Our deep understanding of architecture enables us to create virtual spaces that are not only visually impactful but also coherent, functional, and emotionally resonant in terms of scale, lighting, materiality, and spatial sensitivity.
On top of this architectural foundation, we build a strategy focused on always offering cutting-edge technological solutions, with an approach based on three core pillars: visual quality, customization for the end client, and thoughtful design of the immersive experience.
We operate under a “turnkey” service model, providing comprehensive solutions for a wide range of sectors—from real estate developers to industries and cultural institutions. For a client in the real estate sector, this means having an expert partner who handles the entire process, ensuring a final result of the highest quality aligned with their business goals.
“Virtual architecture is already a key component in the new commercial paradigm of real estate.”
How does AVVI, Trivima’s Virtual Assistant for Real Estate Sales, work?
AVVI is our flagship solution for the real estate sector: a multi-user virtual assistant designed to facilitate property sales. It’s an application that allows users to explore a home in real time through an immersive 3D virtual reality experience, while the sales agent guides them through the environment.
The buyer can walk through rooms, customize finishes, see real views, compare orientations, check real-time unit availability, and get questions answered—all through a simple and attractive interface designed to turn the virtual visit into a purchasing decision.
What specific benefits and functionalities does AVVI provide for the various players in real estate?
For developers, AVVI is a powerful sales tool that accelerates decision-making, reduces pre-sales costs, and improves conversion rates. It allows projects to be showcased well before construction begins.
For buyers, it’s a way to explore the home they want with complete freedom and realism, eliminating the uncertainty that often accompanies off-plan purchases.
What sets your platform apart from other tech companies in the real estate sector?
The proptech market is full of high-quality, specialized solutions. However, many focus on just one part of the process: renders, 360 tours, or a basic chatbot.
Trivima’s difference is that we’ve built a complete solution. Our value proposition is based on specialization, customization, and user experience.
Unlike more generic or static solutions, AVVI offers a fully interactive environment tailored to each development: it allows for finish customization, visualization of the actual surroundings, and multi-user interaction.
We don’t just show a project—we let people live it firsthand. Additionally, we offer flexible, scalable solutions tailored to the specific needs of each client.
What technological innovations make AVVI’s immersive experience possible?
AVVI combines cutting-edge technologies, such as next-gen graphics engines, real-time rendering, and compatibility with multi-user virtual reality devices. This integration of design, technological innovation, and interactivity allows us to deliver an experience that goes far beyond a traditional virtual tour: it’s a realistic, shared simulation of the home-buying process.
“The virtualization of housing doesn’t end with the sale.”
What role does virtual architecture play in today’s property buying and selling process? How does it influence customer decision-making?
Virtual architecture is already a key piece in the new commercial paradigm of real estate. It allows projects to be showcased before they physically exist, shortens sales cycles, builds buyer confidence, and delivers a richer, more emotional experience.
For the customer, being able to walk through a home, see how the light enters the living room, or what the view is like from the terrace is not just a bonus—it’s a decisive factor. More than ever, selling is about creating emotion, and virtual architecture is the tool that connects product and emotion.
The impact on the home-buying decision is threefold. First, it removes barriers to understanding: by allowing the client to “see”, “feel”, and “inhabit” the space, it eliminates the mental load of interpreting complex floor plans. The decision becomes more intuitive and confident.
Second, it builds a spatial storytelling: it allows the developer to tell the story of the lifestyle being offered. It’s not just about square meters, but about imagining yourself having breakfast on a balcony with a view or enjoying the warmth of a family living room.
Finally, it generates a future digital asset: the virtualization of the home doesn’t end with the sale. It can help the buyer plan furniture, make future renovations, or assist in building management—thus extending the value of the developer’s initial investment.
What impact has AVVI had since its launch in 2024, both in the national and international markets?
The launch has exceeded our expectations. In the national market, we’ve been adopted by leading developers like AEDAS Homes, who are seeking a real competitive advantage.
We’ve recently made the leap into the international market, a step we’re very excited about. Although it’s still early to draw conclusions, the outlook points toward exponential growth.
What challenges and goals do you foresee within the proptech ecosystem in the medium and long term?
In the medium term, our goal is to consolidate AVVI’s presence in the national market and establish ourselves as a technological benchmark for the real estate sector. From there, we plan to scale our operations internationally. To achieve this, we will continue evolving and perfecting AVVI.
In the long term, we aim to become the bridge between the digital and physical worlds in home buying and selling, offering increasingly accessible, integrated, and user-centered solutions. International expansion will remain a priority—always staying true to our core values.
