Housing in 2025: between growing demand and lower interest rates

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Housing in 2025: between growing demand and lower interest rates

The outlook for real estate investment in 2025 suggests solid growth, with projections indicating that the global market could surpass $1 trillion, according to analysis from Savills.

Across Europe, a recent report by PwC and Urban Land Institute (ULI) highlights that real estate investment will focus on strategic sectors with high growth potential, such as data centers and sustainability-related assets. These segments stand out for their resilience to economic disruptions and alignment with the transition to a greener and more digital economy. Despite challenges like financing conditions and high costs, investors are also expected to seek opportunities in logistics, senior and student housing, and assets tied to technological innovation. Cities like Madrid are gaining appeal, solidifying their position as key destinations for international capital.

Spain: Housing as one of the most dynamic sectors

In Spain, the start of the new year brings significant challenges, with housing remaining one of the most dynamic sectors. Both the buying and rental markets will continue to grapple with a combination of persistent demand and insufficient supply, which will impact housing access and further drive costs upward.

The recent decline in interest rates and increased competitiveness in the mortgage market present a significant opportunity for buyers and investors. The European Central Bank has initiated a rate-cutting cycle set to continue into 2025, with projections suggesting rates will stabilize around 3%. This reduction will ease the financial burden of mortgages and improve conditions for residential purchases, particularly for investors and first-time homebuyers. However, while this decrease is favorable, household financial strain continues to grow, with mortgage payments exceeding the recommended 33% of household income in many cases, according to Idealista.

Steady growth in property sales

The 2024 Forcadell-UB Report predicts a dynamic 2025 for Spain’s residential market. Alongside lower interest rates, factors such as economic improvement and job stability are expected to drive around 825,000 property transactions, approaching the historic high of 2007. Furthermore, prices are expected to rise by 15% for second-hand homes and 10% for new builds.

With economic growth projected at over 2.5% and inflation around 2%, the sector will benefit from a favorable macroeconomic environment. However, banks’ cautious approach will help prevent the excesses that led to the 2008 real estate bubble.

The predominant profile of buyers will be middle to lower-middle-class individuals under 45 with sufficient savings to secure mortgages, ensuring a stable foundation for sector growth.

Housing shortages in key areas

Major cities and tourist areas will continue to face a housing shortage, keeping upward pressure on prices. This imbalance between supply and demand presents an opportunity for developers interested in new construction and renovation projects. In this context, the area approved for new builds is expected to keep growing in 2025, continuing the positive trend of 2024, which already saw the best figures in the past five years, according to Culmia.

Opportunities in secondary markets

While major cities will remain market leaders, rural areas, coastal regions, and suburban zones are becoming increasingly attractive. These locations offer more affordable properties with high potential for appreciation, as noted in a recent Fotocasa Research analysis.

Rising foreign investment

Interest from international investors continues to grow, particularly in luxury properties and exclusive locations. Spain has solidified its position as an attractive destination thanks to its economic stability, quality of life, and investment opportunities, offering a market that combines property appreciation with high rental yields.

Sustainable and energy-efficient Housing

Sustainability, as in international markets, will also be a growing priority in Spain’s real estate market. Developers like Aedas Homes, Neinor, and Kronos Homes are leading this transformation, focusing on sustainable and energy-efficient projects while reporting solid sales figures and favorable prospects for the coming years.

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