The adoption of artificial intelligence (AI) and other emerging technologies has begun to transform how the real estate sector designs, markets, and manages residential and commercial assets. In practice, this evolution translates into increasingly automated processes: virtual agents capable of interacting with clients at any time, and digital tools that enable monitoring of the entire project cycle. In this way, companies are not only achieving greater operational efficiency, but also offering faster and more personalized experiences to buyers and investors.
According to CBRE’s Digital Trends in the Real Estate Sector for 2025 report, the implementation of generative AI solutions can reduce project development times by up to 40% and significantly improve decision-making. This advancement adds to other key trends such as extended reality, digital twins, and blockchain, which together are reshaping how real estate investments are conceived and executed.
Proptech and Innovation: Driving the Real Estate Sector
The advancement of artificial intelligence is closely linked to the growth of the proptech ecosystem, a term that refers to companies applying technology to innovate in real estate. In Spain alone, 548 proptech startups are already operating, with 61% concentrated in Catalonia and Madrid. Moreover, 75% of real estate professionals report having increased their use of technology in the past year, and 73% plan to adopt new solutions throughout 2025.
This phenomenon reflects a broader European trend, as the growth of Spanish proptech companies keeps pace with other markets and fuels international expansion. As a result, digitalization has become a strategic priority for developers, funds, and intermediaries seeking to strengthen their competitiveness in an increasingly demanding market.
Through the integration of these technologies, it is now possible to simulate the use of spaces in real time, while extended reality allows for highly realistic virtual tours that increase the likelihood of closing deals. Meanwhile, blockchain streamlines signing processes and reduces the risk of fraud, providing greater security and transparency.
Proptech is also diversifying into verticals such as alternative financing (like Urbanitae), transactional marketplaces, and the tokenization of real estate assets, which broaden access to investment and redefine how small and medium investors enter the market.
Focusing on AI, Spain already has success stories such as PhotoILike, which uses AI to optimize property listings, and Revicasa, which specializes in analyzing the condition of a property before purchase.
A Milestone in AI Real Estate: Aedas Homes
One of the most significant milestones in the sector’s digital transformation has been achieved by Aedas Homes, which has become the first Spanish company to close home sales using an AI agent. The company sold two properties worth a total of €800,000 thanks to “Lara,” its virtual assistant, and has six more ongoing opportunities worth over €2.5 million.
This outcome stems from a project launched in early 2025, when Lara began its pilot phase across five developments. During this period, the tool held 2,200 conversations with potential clients, captured the interest of more than 100 individuals, and scheduled 50 in-person visits, consolidating itself as an additional channel in the sales process.
In addition, Aedas Homes created an “AI Team” of 12 professionals from different departments to lead the implementation and management of this new technology. This team has developed five virtual agents – Lara, Max, López, Carmen, and Félix – with the goal of increasing productivity by 12% to 15% in the first year. The company plans to extend the use of Lara and the other virtual assistants to all developments marketed through its digital channels.
Future Outlook for a Sector in Transition
The future of the real estate sector will be shaped by the incorporation of AI agents, whose ability to automate end-to-end processes will mark a new turning point in the market. This advancement connects with other initiatives in the Spanish market, where chatbots and conversational assistants are already improving customer service and the buying experience.
Furthermore, the shift from experimentation to large-scale implementation has led many companies to invest in the ecosystems needed to sustain this technological transformation. In this context, cybersecurity has become a strategic pillar to ensure operational continuity in an increasingly digital environment, with the growth of real-time transactions and the management of vast amounts of sensitive data. Consequently, there is a pressing need to adopt advanced solutions capable of detecting and mitigating threats in real time.
