Urbanitae Blog | The best real estate investment news

Category: Interviews

Meet the most interesting people in the world of real estate investment, startups and proptech.

  • ASPE, the platform strengthening the proptech community in Spain

    ASPE, the platform strengthening the proptech community in Spain

    Dedicated to promoting and safeguarding the interests of the proptech sector in Spain, ASPE–Asociación de Proptech España–celebrates its first year of operation after its launch in September 2023. Pablo Cereijo, president of the association and CEO of Visual Urb, has over 20 years of experience in urban planning and the world of associations. In this interview, we talk with him about the creation of the association, its objectives, as well as the challenges and opportunities in the ever-growing and constantly evolving sector it represents.

    How did the idea to create ASPE come about?

    The Asociación de Proptech España–ASPE–was born out of the clear need for the sector to have a unified and representative voice within the associative framework. With more than 600 companies in Spain dedicated to the digitalization of various real estate processes, it was evident that there was a booming sector in need of visibility and recognition on a national level and, eventually, internationally. Its goal is to support and accompany the proptech sector, as well as to create a space for meeting and collaboration for all players in the proptech entrepreneurial ecosystem.

    At ASPE, we aim not only to provide help and support to the sector as a whole but also to foster unity and collaboration among companies and professionals. The association presents itself as a meeting place for the exchange of ideas, networking, and growth, where each member can find a space for support, learning, and development to advance their career in the proptech sector.

    The association also serves as a strategic communication channel between proptech companies and local, regional, and national authorities, with the goal of raising awareness about the importance and potential of the sector in the modern economy.

    What values do you emphasize in the association?

    The fundamental values are the promotion of collaborative synergies from our inception, the fostering of collaboration as a fundamental pillar in a technological environment, and the establishment of a meeting point that identifies and gives visibility to Spanish proptech companies through our web platform, aspe-proptech.com. Also, our commitment to preventing duplication in software development, emphasizing the importance of unity and collaboration in optimizing resources and fostering the sustainable growth of the sector. Furthermore, we play a crucial role in supporting and encouraging emerging entrepreneurs, offering them a communication space and access to resources that allow them to connect with institutions and large companies, thus creating growth and expansion opportunities in the proptech field.

    What are your goals?

    Our main goal is to advocate for and lead the importance of digitalization in the real estate sector, actively promoting the adoption of innovative technologies that drive efficiency and digital transformation in all aspects of real estate management. In this regard, we aspire to be a prominent national and international reference that not only highlights but also fosters the value of proptech as a key driver in optimizing processes, improving the customer experience, and stimulating the sustainable growth of the real estate sector.

    “Digitalization is no longer an option but a necessity for real estate companies.”

    Additionally, we strive to consolidate our position as a positive change agent, promoting collaboration among sector companies, encouraging strategic alliances, and sharing best practices to drive development and innovation in the real estate field. We also work diligently to support the sustainable development and competitiveness of the proptech industry in Spain, facilitating the creation of an environment conducive to creativity, excellence, and continuous progress in this constantly evolving sector.

    What needs do your members have?

    ASPE members have a fundamental need to stand out and be recognized in an environment where digitalization has not yet fully penetrated. Their main challenge is to gain visibility, establish a presence, and effectively communicate the benefits and advantages that technology can bring to the real estate sector. In a setting traditionally tied to analog processes, digitalization represents a significant change that requires a strong effort to raise awareness about its transformative potential and the improvements it can bring to existing management models.

    Similarly, members seek to highlight the intrinsic value of their technological solutions and services in a market that still shows some resistance to adopting new technologies. Demonstrating how technology can optimize processes, improve efficiency and customer experience, and drive the sustainable growth of the sector becomes a key challenge for our members.

    What does ASPE bring to the real estate sector?

    ASPE, represented by its founding partners with extensive experience in the sector, brings a solid foundation of knowledge and expertise in digitalization to the real estate field, backed by decades of experience and a deep understanding of the market. With a network of ten companies covering various aspects of the real estate sector, which have been leading digitalization efforts for over 35 years, along with other companies that have a workforce of more than 1,000 employees, ASPE positions itself as a key player in driving the growth and continuous improvement of the sector.

    One of ASPE’s main contributions is the consolidation and strengthening of the real estate sector through the promotion of digitalization. By instilling confidence and stability in the market, the association seeks to foster an environment conducive to growth and innovation. Digitalization, driven by ASPE, becomes a catalyst for economic growth, efficiency and effectiveness in processes, greater productivity, and a significant improvement in the quality of services offered in the real estate sector.

    The number of proptech companies in Spain already exceeds 500 according to the Proptech Map created by the College and Association of Real Estate Agents of Catalonia (API). Can you give us a brief overview of the sector in recent years?

    The sector in Spain has experienced significant growth and evolution in recent years. This diverse and constantly expanding landscape has created an environment conducive to innovation and creativity in the Spanish real estate industry.

    The variety of initiatives driven by proptech companies in Spain reflects a dynamic and multifaceted approach, with some proposals aiming to optimize existing processes while others offer disruptive solutions that challenge traditional paradigms of the real estate sector. This atmosphere of constant innovation has contributed to the creation of a rich ecosystem of ideas and proposals that promote efficiency, transparency, and accessibility in real estate management.

    “The future of proptech in Spain looks promising and encouraging, with significant potential to continue leading innovation on an international level.”

    However, despite the excellent creative momentum in the sector in Spain, it is crucial to highlight the importance of strong support from institutions and the government. The proptech sector requires significant backing to continue fostering innovation and entrepreneurship, as well as to drive substantial improvements in real estate production and investment efficiency.

    In this context, recognition by the authorities and active support for entrepreneurs offering transformative solutions in the real estate sector are essential to consolidating the growth and positive impact of companies in Spain.

    According to API data, the national proptech sector currently represents 11% of all European tech companies specializing in the real estate sector. These figures indicate that we are at the forefront of innovation. What future do you foresee for proptech in Spain?

    The high level of representation of the national proptech sector within the total number of European tech companies specializing in the real estate sector–as indicated by API, at 11%–positions Spain at the forefront of innovation in this field. This fact reflects a favorable and dynamic environment for the development and expansion of disruptive technological solutions in the real estate sector.

    The future of proptech in Spain looks promising and encouraging, with significant potential to continue leading innovation on an international level. The sustained growth of proptech ideas and developments in the country suggests a positive trend towards scalability and the export of Spanish companies abroad. Spain’s ability to generate cutting-edge technology in the real estate sector enhances its position to compete and collaborate globally.

    Proptech has been gaining momentum, not only in the Spanish market but also across Europe. How will the sector progress in Europe?

    The sector in Europe is experiencing accelerated growth and is projected to be a fundamental component in the digital transformation of the real estate industry on the continent. Digitalization, framed within the Fourth Industrial Revolution, is significantly impacting various sectors, including real estate, which has traditionally been characterized by not requiring immediate digital adoption due to its solid economic performance.

    However, the current landscape of disruptive and rapid changes in society and the economy is creating an urgent need to adapt to digitalization in the real estate sector. Real estate companies that do not adjust and evolve towards more digital and technological models risk falling behind in an increasingly competitive market. Digitalization is no longer an option but a necessity for real estate companies.

    In this context, proptech companies emerge as enablers of this transformation process, providing innovative solutions to optimize processes, improve efficiency and productivity, and adapt to the demands of a constantly changing market. It is important to emphasize that proptech companies do not seek to replace human work but rather to complement and enhance it through technological tools that facilitate decision-making, data management, and improving the quality of services offered.

    As the sector continues to mature, it also faces new challenges regarding technological advances, new regulations in data protection, cybersecurity, etc. How does ASPE work to address them?

    At ASPE, we are actively working to address the new challenges arising from technological advances and evolving regulations, such as data protection and cybersecurity. One of the key measures implemented is the creation of a training department, with the goal of designing training modules tailored to the needs of the sector and relevant regulatory changes.

    The focus on training aims to equip ASPE members with the latest regulations in data protection and cybersecurity, as well as provide them with the tools and knowledge necessary to successfully face these challenges.

  • “The first filter for projects at Urbanitae is the developer”

    “The first filter for projects at Urbanitae is the developer”

    At Urbanitae, we finance real estate projects with the help of many investors of all kinds—from small savers to family offices. Therefore, our activity has two sides: on one side, the investors—the crowd that finances the bulk of our projects—and on the other, the developers, who are our supply. Aligning both parties is usually easy when quality is the foundation: that is the philosophy we follow at Urbanitae, offering only the best investment opportunities from accredited developers. Today, we speak with Morgana Gómez, Investment Associate at Urbanitae.

    What is a typical workday like for Morgana Gómez at Urbanitae?

    Now that I am in the most operational part of the team, my main role is the coordination of the Real Estate department with the rest of the company’s departments. I am present in all phases of launching a financing campaign, from the launch of the project on the web to the monitoring of invested capital, including coordination with the Asset Management team, monitoring signings at the notary, etc.

    On the other hand, my work is also mainly linked to debt projects, where the disbursements requested by developers are supervised together with project monitoring, which is responsible for validating them.

    “I believe the concept of crowdfunding itself will play a fundamental role in financing all types of real estate projects.”

    When a company grows as fast as Urbanitae has, it demands more elaborate processes, as well as points of connection between the different departments that comprise it. Let’s say I am one of those points: I coordinate the Investments team with the rest of the agents—both internal and external—so that the entire life of a project—from its analysis to its return—has an effective and clear thread for all stakeholders.

    Morgana, before joining Urbanitae you had mostly worked in auditing… How was the transition to the real estate sector?

    It was a completely unexpected change. When I joined, I knew nothing about the sector; I barely knew what a real estate developer was! But Urbanitae has been a great school, also because of the very professional colleagues I have met, who have accompanied me throughout this learning process.

    You joined Urbanitae at the end of 2020. How would you say the real estate crowdfunding sector has changed since then?

    I was one of the first people to join the company: back then, the investment team was Jorge Turégano and me. At that time, we did one or two projects a month of about €450,000. Now, however, we fund projects of €5,000,000 in minutes and launch financing campaigns almost every week. Experiencing the growth has been incredible, and I believe the concept of crowdfunding itself will play a fundamental role in financing all types of real estate projects.

    How do you see the sector in Spain? How much potential does crowdfunding have?

    As I mentioned, and although I think it’s difficult to summarize the trends of such a complex sector, I think it is clearly on the rise. And not only in the real estate sector, but conceptually crowdfunding will allow small investors to be present in many other markets that they would not have access to otherwise.

    When examining projects, what are Urbanitae’s red lines?

    Although it depends a lot on the type of project, I would say that the main red lines of a project are license/permits risk, commercial risk, and construction cost increase risk. Although all of these can be significantly mitigated by the alliance with top-tier developers—the first filter a project must pass is the developer, knowing well who it comes from—they are always critical points that we must carefully measure when publishing a project on the platform.

    At Urbanitae, we have external experts who carry out very rigorous due diligence on the aforementioned red lines, allowing us to have a more critical eye on operations.

    “On average, I would say that in around 2-3 weeks we can have everything ready to open the project for financing.”

    Each project must be unanimously approved by the Investment Committee. Have you led any that did not make the cut?

    Not just one! Being with the company for almost four years has allowed not only me but the entire team to see all kinds of projects. This detailed view of the market, as well as past mistakes, has given us a critical eye that allows Urbanitae to choose the best projects in the sector for announcement on the platform.

    How long can it take from considering a project to opening it for financing?

    Here, the relationship we have with the developer greatly influences. There are managers with whom we have done two, three, or more projects and who know our way of working, so when presenting a project, they have all the necessary documentation much more prepared than those contacting the platform for the first time. But on average, I would say that in around 2-3 weeks, we can have everything ready to open the project for financing.

  • Muppy: Flexibility for tenants, peace of mind for property owners

    Muppy: Flexibility for tenants, peace of mind for property owners

    Flex living is gaining traction in the Spanish market, although its development is still in its early stages. It is estimated that medium-term rentals or flex living will double in Spain within three years, according to the annual report “State and Trends of Flex Living in Spain” by Atlas Real Estate. Juan Carlos Soldado, co-founder of Muppy, a short and medium-term accommodation operator, explains in this interview why concepts like flex living are gaining importance and attracting investor attention in the real estate segment, in a world where mobility and flexibility are more valued than ever.

    What is Muppy? Let’s talk about the origins of the project and its founders.

    The company emerged after the pandemic, in 2021. At that time, we identified an opportunity in the Spanish rental market due to factors such as the lack of flexibility in rentals, which do not allow for adaptation to new ways of living in cities; high commissions and difficult access to housing; a very deteriorated and unprofessional rental stock; dissatisfied tenants with roommates, etc. The reality is that leisure time and experiences are increasingly valued, so offering an “all-inclusive” that saves users time and worries was a great opportunity and also a challenge.

    Muppy is the first flex living operator present in the five main cities of Spain: Madrid, Barcelona, Valencia, Alicante, and Malaga. We have three types of flex living. On one hand, co-living: private rooms in shared apartments (10-25 square meters) with a high component of community and shared living. On the other hand, smart-living: private studios (kitchen and bathroom), which offer independence and a balance between comfort, flexibility, and services. Finally, corporate-living: high-end apartments of 50-100 square meters. A full luxury experience, flexibility, and services.

    We offer temporary accommodation (from 1 to 11 months) with included services and city experiences based on tastes and interests (through our own technology developed in-house) to professional profiles between 22 and 45 years old. Hence the differentiation of assets and types we have in our portfolio: granular homes, complete floors, and entire buildings.

    At Muppy, we facilitate integration and cultural exchange in cities through our active community with more than 4,600 young professionals.

    What does the company bring to the real estate market?

    Above all, flexibility and adaptation for tenants and peace of mind for property owners.

    Tenants can rent without much paperwork or bureaucratic procedures for periods of less than a year. In a traditional rental, this is not the case; many procedures are required, which, for someone foreign, as many of our clients are, is very difficult to do. A traditional rental also does not lease for less than a year, and for someone who will only be in a city for less than twelve months, this is a significant difficulty. Muppy solves these problems with its flexible model.

    “We manage entire buildings and granular homes, as well as converted spaces.”

    Property owners are offered peace of mind. They do not have to worry about any kind of management during the entire contract period, usually 5 to 10 years. Additionally, Muppy takes care of the maintenance of the apartment with recurring professional cleanings and its own maintenance team. Thanks to the adaptations made to the spaces with our own design team, the asset also appreciates in value.

    Unlike most companies that manage entire buildings, Muppy combines comprehensive asset management with standalone homes in city centers. How is it different from a shared apartment? Has this allowed you to increase your portfolio?

    At Muppy, we manage entire buildings and granular homes, as well as converted spaces. In the buildings, users can enjoy more common areas such as a gym, coworking space, cinema room, rooftop… In granular homes, common areas are offered as it is one of our necessary requirements to foster in-house socialization, coexistence, and cultural exchange, although it is more limited by space.

    Having the complete management of a building is more optimal for us because it offers a plus to the tenant due to the services and amenities provided. To grow the portfolio, it is indeed easier to capture standalone homes, but the focus is to continue growing with buildings and complete portfolios.

    What role does technology play in Muppy’s operations? What are the latest innovations that have been implemented?

    We have always invested heavily in technology. From the start, we wanted to develop our own technology and improvements that allow us to be more efficient in operations, offer a better user experience, and plan and make decisions based on data and experience. We have our own platform that we have developed (Caronte), where you can view all the dynamic management and information, both of the asset and the users.

    Besides, we also use technology within our assets with automated access. We do not use physical keys but access via software and user geolocation. This code cannot be shared. This allows us to have 360-degree control of the property.

    What is the profile/profiles of the tenant(s) who most demand flexible accommodations?

    It is a professional profile. They are usually workers who come to the city for a specific project for a few months and prefer this type of service over a hotel for convenience. There are also many digital nomads who decide to come to Spain to get to know the country better for a few months. We have agreements with different companies that use our services for their employees.

    “It is a booming sector due to high demand, scarce supply, and the good returns compared to traditional investments that it offers to investors.”

    We always adapt to our client. Some, for example, want more independence and we offer them our studios that have a private bathroom and kitchen. As I said, Muppy offers flexibility in everything.

    Recently, Muppy raised 2.3 million in a financing round to boost flexible renting. Tell us the details of this operation and what projects it will allow you to tackle.

    Indeed, this round allows us to continue consolidating ourselves as a key player in the “prime areas” of the cities where we are present, grow in structure, and analyze the opening of international cities that demand our presence.

    Regarding the future, what are Muppy’s expansion and growth objectives?

    We want to reach 1,000 units in the different cities we operate in by 2024, and we are on the right track! Looking ahead to next year, we are already starting our international expansion. The most important thing for us is not just to continue growing but to keep offering the best possible service to our clients in unique locations and assets, providing value to different generations and, therefore, to society.

    Today we have more than 110 units in a granular format and more than 10 complete buildings, establishing long-term relationships with the main local patrimonial companies and large institutional property owners in this country.

    The flex living sector is experiencing notable growth in Spain, with projections to double its supply in the next three years, according to data from Atlas Real Estate Analytics. How would you describe the current state of flex living in our country and where will it evolve?

    Yes, it is clear that this sector is booming, especially in the last two years due to high demand, scarce supply, and the good returns compared to traditional investments that it offers to investors.

    It will continue to grow exponentially as there is still a lot of good work to be done in Spain. It is one of the European countries with the highest demand and lowest supply, but we understand that it will consolidate if the main market players do things well over the coming years.

    Today there are numerous “companies” dedicated to temporary rentals, and we understand that in the future, there will be a trend towards grouping, absorption, or disappearance of many of them.

    Muppy wants to continue growing with the customer at the center and adapting and updating the product to new user demands with ad hoc criteria.

  • Akiles: The key to accessing properties is in the cloud

    Akiles: The key to accessing properties is in the cloud

    In recent years, companies like Akiles have emerged to drive innovation in the real estate sector and offer solutions that allow managing access to a property 100% remotely, eliminating the need for keys and travel. Greater cost savings, increased asset security, and a better user experience are additional advantages. To date, 35 million accesses have been made with Akiles’ systems. We spoke with Nicolás Salame, co-founder and CEO of this Spanish proptech with presence across Europe, as well as in countries like Dubai, Panama, and the USA.

    How did Akiles come about?

    Akiles was founded in 2018 to address the inefficiency, insecurity, and inconvenience surrounding traditional access management in the real estate sector. The project arose for three specific reasons. Firstly, due to the emergence of new classes of assets characterized by high user turnover (such as coworking spaces, co-living spaces, or tourist accommodations). Secondly, due to the centralization of geographically dispersed assets in the hands of professional operators, such as investment funds. And finally, due to the emergence of new generations of consumers who are highly tech-savvy and very critical of their user experience.

    We identified that the solution was to develop a Cloud access control system, which did not require complex hardware installations, had powerful software to manage access completely remotely, and could be continuously updated and improved without interrupting the service.

    Finally, we shaped a unique value proposition: in our case, the development of all the technology, the installation and commissioning of the systems by our own technicians anywhere in the world, and 24/7 customer service.

    Your business model aims to change an almost ancestral habit, the use of keys. What kind of solutions do you offer?

    We provide Cloud access control solutions that allow properties to be managed 100% remotely, eliminating the need for keys and travel to grant/revoke access to an asset.

    On one hand, our technicians install devices that allow the opening of all types of access: communal entrance, main doors, gates, automatic doors, elevators… At the same time, we offer an administration panel to remotely manage unlimited access permissions, applying restrictions based on start and end dates, access to specific rooms, schedules, or remote opening. Moreover, our systems offer multiple opening methods: via mobile (through app or web app), personal PIN code, or NFC cards.

    What advantages does cloud-based access control offer compared to traditional systems?

    It offers multiple advantages over traditional systems, such as operational cost savings, a better user experience, and increased asset security.

    For example, a manager of tourist apartments with assets spread across Spain can manage all accesses from anywhere, only with a computer or mobile phone, thanks to Akiles.

    In this way, they can create unlimited access permissions, customize them based on the type of user (such as guests, cleaning staff, or maintenance staff), and send them digitally.

    “The categories in which we have experienced the most notable growth in the last year are co-living and offices”

    This remote management allows for significant operational cost savings, as it eliminates the need for staff dedicated exclusively to on-site check-in. Guests, on the other hand, enjoy a wait-free experience. Additionally, asset security is increased, as there is no key susceptible to copying/loss and there is absolute traceability of all accesses made to the property.

    These same benefits are also applicable to all types of assets, such as co-living spaces, offices, coworking spaces, Build to Rent developments, and hotels.

    How many clients does Akiles currently have and how many accesses have been managed to date?

    We have 1,200 clients (some of them with hundreds of assets under management) in various categories, including offices, coworking spaces, tourist apartments, hotels, co-living spaces, and Build to Rent. To date, 35 million accesses have been made with our systems.

    Our solutions allow our clients to scale their businesses exponentially, and our consultants actively support them in this growth, providing continuous advice.

    Our growth is closely tied to that of our clients, so it is crucial to offer them the best possible experience.

    How does Akiles ensure the security of properties and the privacy of user data?

    At Akiles, we work on data security and privacy at multiple levels. On one hand, we use double end-to-end encryption and authentication through Asymmetric Key Cryptography, protecting against the most sophisticated attacks (such as replay and time shift). Additionally, our data is hosted under European legislation, complying with GDPR, multiple ISO standards, and PCI DSS.

    Physically, our devices are very robust, and cryptographic credentials are encrypted and protected in the hardware, making them inaccessible even with physical access to the circuit. Furthermore, our devices receive permanent firmware updates (OTAs), ensuring they are always at their most advanced version, adding new functionalities, improvements, or bug fixes without interrupting their operation.

    Finally, our systems offer absolute traceability of accesses, allowing real-time consultation of who accessed, where, when, and how.

    In which areas is your model most widely implemented?

    Traditionally, the area where our solutions have been most widely implemented is in the category of tourist apartments. This is the sector with the most evident pain points, and for which our solutions have been a true revolution by allowing 100% automation of the check-in process.

    However, the categories in which we have experienced the most notable growth in the past year are co-living spaces (due to the rise of this type of asset) and offices (where smart access is significantly increasing operational efficiency).

    Could you share a significant success story for the company?

    We publish monthly success stories of clients from all categories we operate in on our social media (YouTube, LinkedIn, and X). I invite you to follow us and discover them.

    You will see, for example, how CREC Coworking can now offer 24/7 access in their coworking spaces; how Badi has gained operational efficiency, security, and better user experience thanks to remote management of their co-living spaces; and how Clink Rooms & Flats (recently rebranded as Concept Flats) has scaled their operations and managed their portfolio of tourist apartments in Valencia completely remotely.

    How are users adapting to this new approach?

    Our clients constantly report that Akiles users are very satisfied. The solution provides them with autonomy and convenience, eliminating dependency on third parties.

    We are aware that some less tech-savvy users might prefer traditional methods, so our systems also offer alternatives to mobile use, such as manual PIN code entry on devices or the use of NFC cards.

    “Our strategic plan aims to surpass 10 million in revenue over the next 2 years”

    This flexibility ensures that all users can benefit from our solutions, regardless of their comfort level with technology.

    What stage is Akiles currently in? What is your international presence, business volume, and medium-term outlook?

    Akiles is in a very sweet spot, with double-digit growth year after year. Despite our commercial efforts focusing on Spain – where there is still a lot of market to open – we have presence across Europe, as well as in countries like Dubai, Panama, and the USA.

    This is due – besides the growing interest in our solutions – to the fact that we have clients with geographically dispersed asset portfolios and in full expansion.

    Although our business has been aimed at companies (B2B) from the start, the demand from end-users is increasing, leading us to explore the possibility of entering the B2C market.

    As for business volume and forecasts, our strategic plan aims to exceed 10 million in revenue in the next 2 years.

    Will cloud-based access control prevail and will we permanently abandon physical keys?

    If there is one sure thing, it is that it makes no sense to continue with all the disadvantages that traditional access management generates: inconvenience, inefficiency, and insecurity.

    However, the adoption of Cloud access control technology will depend on the needs and ambitions of each person or sector.

    While many users and businesses will decide to adopt it, aware of its potential, some will continue to prefer physical keys out of habit and familiarity.

    The key will be to offer, as we have done so far, a superior, frictionless experience, as well as solutions that adapt to all types of users. This will eliminate entry barriers and contribute to wider adoption of this technology.

  • Aldara: The long-awaited digitalization in property management

    Aldara: The long-awaited digitalization in property management

    Anyone living in a community of neighbors has some experience to share: delinquency, assessments, noise, damages… Property managers face a complex task and yet it remains a profession with very little technology. Aldara is a new model of property management, with experts relying on digitalization at all levels, both internally and externally, to provide simplicity and transparency in the services they offer. The goal is to give owners maximum visibility and transparency. A hundred communities have already trusted this formula, which has also received the support of major investors. Daniel Carmona and Dani Torramilans, co-founders of Aldara, tell us in this interview why this formula is here to stay.

    Your motto is “The property manager you deserve.” How do you differ from the property managers we can consider “traditional”?

    Our team has a clear mission: to reverse the current dissatisfaction in this sector through digitalization. Thanks to the perfect combination of the talent we have and technology, we offer an excellent service that stands out for its clarity and transparency.

    The main benefit of Aldara is that with us the accounts balance because they are visible to everyone. The owners have full control because they can check the community information whenever they want and in real time. From accessing expenses, delinquencies, and bank balances, to reporting incidents and checking their status. Moreover, everything can be done from the app, WhatsApp, by email or by phone. In short, we offer all the services of a traditional property manager, taking the experience to another level and improving the lives of those who choose us. Additionally, we have recently added the possibility to leave votes registered before meetings, or to delegate them to a neighbor, so there is no need to attend the meetings.

    What are the main shortcomings or points of improvement in property management as we have known it so far?

    Property management is one of the most traditional trades and one that has evolved the least. That is why Aldara was born as an alternative that overcomes the inefficiencies and opacity of the sector. Our proposal allows for faster responses, any type of consumption inquiry, online meetings, and even voting before meetings so you don’t have to attend them. We are a solution that, thanks to technology, simplifies processes that were previously more cumbersome, laborious, and slow.

    Trust in your sector is key. How do you earn it?

    When the value proposition is consistent and efficient, its approval and adoption become inevitable and the reluctance disappears. We have put customer satisfaction at the center of our activity, and this has allowed us to deeply understand their needs and work to meet each one of them in the best way.

    “Y Combinator, K Fund, Pioneer Fund, and Moving Capital backed us and our disruptive potential”

    We seek to establish a relationship of trust with the neighbors and the communities, and the transparency we offer allows the owners to value us very positively. Maintaining our customers’ satisfaction is paramount for us, and the trust we have generated is paying off. Word of mouth is working very well for us, and communities are already coming to us through recommendations from others that have trusted us.

    How do you solve the problem of those neighbors who are not familiar with digital processes?

    Internally, we are very digital, which allows us to be efficient and offer exceptional service. And not only that, at Aldara, we also offer a perfect balance between digital and human, adapting to the level of digitalization that each client prefers. Our service perfectly adapts to their needs by regulating the degree of digitalization with which each owner feels comfortable. Some clients prefer the traditional model, and we offer it while improving the service they are used to. However, for those who want it, our digital tools will offer a different alternative, taking their experience to another level.

    Despite the youth of Aldara, the model is already tested in many communities. How many communities do you manage at the moment, and in which geographical areas are you present?

    Currently, we manage around a hundred properties, serving more than 2,500 people, mainly in Barcelona and Madrid, although we also have a presence throughout Spain with communities in Andalusia, Canary Islands, the Basque Country, and many others.

    What are your growth prospects? Do you consider exporting Aldara to other countries?

    Our short and medium-term goal is to gain notoriety and reach as many owners as possible. We want Aldara’s proposal to be present in thousands of community meetings to offer many more neighbors the best experience, achieving organic growth. More specifically, our main goal is to serve more than 10,000 owners by the end of 2024, increasing our presence in the cities where we are already present and reaching new parts of Spain.

    “Property management is one of the most traditional trades and one that has evolved the least”

    For the moment, we want to focus our growth in Spain and achieve strong national expansion. However, we do not rule out launching our business model in other international markets in the future.

    The investment ecosystem has bet on Aldara. You recently closed a funding round of 2.7 million euros. How was the fundraising process?

    We held various conversations with venture capital funds in the technology sector, both Spanish and American, and finally, Y Combinator, K Fund, Pioneer Fund, and Moving Capital bet on us and our disruptive potential. As you mentioned, the figure is high for a startup like Aldara, but it is another demonstration of the great trust we have generated with these investors and how they have been able to see our ability and potential to revolutionize a sector that was falling behind.

    After the initial support and confidence from Y Combinator, much of the work was done. Thanks to that first investment, other national and international investors started to show a lot of interest in talking to us. In particular, they were very intrigued by the fact that, in such an outdated and seemingly unattractive sector, this talent could be brought together. Our investors fully trust our ability to disrupt this market.

    You are determined to reinvent a sector characterized by some immobility. How does Aldara fit into this context?

    Property management is a sector where technology has barely penetrated and where, for that reason among many others, customer dissatisfaction with the service received is enormous. We want to turn this situation around and that is why we are betting on technology to make things simpler, easier, and more transparent, and we are confident that this will convince more and more people.

    Every time a community tries us, they are delighted and recommend us, so gradually, we are gaining more and more presence in the cities. And this is just the beginning! We promise to make a lot of noise!

  • “Huspy is built on two pillars: technology and people”

    “Huspy is built on two pillars: technology and people”

    Huspy was founded with a clear goal: to revolutionize one of the largest industries worldwide by fully digitizing the home buying and selling process. Headquartered in Dubai, it expanded to Spain, using the country as a gateway to Europe. This expansion followed a Series A funding round two years ago, raising 39.5 million euros, led by Sequoia Capital India. In this interview, David Chamás, General Manager for Huspy Spain, discusses the current state of the company, the launch of its new app for industry professionals, and the opening of the first “Agent Hub” in Spain to provide continuous training for agents.

    What is Huspy? Tell us about the origins of the project.

    Huspy is a multinational real estate services company that combines technology and talent. The company was founded in the United Arab Emirates (UAE) in 2020 by Jad Antoun and Khalid Ashmawy, with the goal of simplifying the home buying and selling process for everyone, from finding the property to financing. As a result, we have become the leading mortgage provider in the country. Currently, we operate in the UAE (Dubai) and in Spain (Madrid), maintaining our mission to make home buying a reason for celebration.

    Who is the platform aimed at? How many users does Huspy currently have?

    We target two main audiences: home buyers and real estate agents. We offer a unique value proposition by positioning the agent as the true driving force of real estate. To date, we have helped more than 13,500 buyers and sellers.

    How does Huspy simplify the home buying and selling process?

    To facilitate any home buying and selling process, Huspy is built on two pillars: technology and people. We believe it is essential to focus on tools such as marketing, which allows agents to attract more clients, providing more leads to buyers, streamlining transactions, and improving the buying and selling process. This methodology has been validated by its success in Dubai. For buyers and sellers, Huspy is creating a transparent and easy-to-understand experience through technology and the expertise of its team.

    “Foreign investment, which has significant weight in the market, could have a positive impact on housing.”

    How many properties have been managed through your platform?

    At Huspy, we have a team of about 150 active agents managing over 600 properties. We are very proud of the results we are achieving, and it is all thanks to the human team behind every step we take.

    You recently launched an app for real estate agents. What is its goal and what features does it offer?

    The new app we launched, available for Android and iOS, aims to unify all the activities of real estate agents in a single tool. We developed everything in-house with a team of over 80 people dedicated to improving our application and all its features every day. Key features include client management and visit scheduling, property searches, instant valuation with macro data comparison, training videos, and connection with potential buyers from both Huspy and real estate portals in one place. The app also facilitates the exchange of immediate feedback and opinions from buyers, as well as a recommended agents program, where agents can refer their contacts to join the company.

    Let’s talk about your space dedicated to training and home sales in Madrid, “Agent Hub.” How did this initiative come about and how has it been received?

    This is an initiative created by and for agents. This pioneering physical space in Madrid opened its doors to meet the demands of the sector. The project was launched with the aim of providing agents with continuous training and resources to maximize professional performance and improve the buying and selling experience.

    “Huspy is creating a transparent and easy-to-understand experience through technology and the expertise of its team of experts.”

    We will train over 200 professionals, offering them a team of experts at their disposal, technology to be faster and more efficient, marketing tools such as the new Huspy app, as well as productivity-linked incentives that allow agents to increase their earnings by 60%.

    What are Huspy’s expansion and growth goals, both in Spain and internationally?

    Currently, Huspy operates in the UAE (Dubai) and Spain (Madrid). The expansion goals for both countries are aligned, although there are certain particularities related to the cities where the company operates. Broadly speaking, Spain has a very fragmented market, while Dubai’s market is highly concentrated with a super-rich supply despite growing demand. In Spain, 80% of home purchases are made with mortgages, while in Dubai, 50% are made in cash. That said, our outlook for both countries is positive, and we aim to continue growing in each market we operate in.

    Do you think digitalization is progressing at a good pace in the real estate sector?

    Digital and technological transformation is advancing rapidly, and in the case of the Spanish real estate industry, the data speaks for itself. According to a recent study, Spain represents 11% of all proptech companies in Europe, highlighting the evolution of digitalization and technology in the real estate sector.

    According to the INE, last February showed positive figures for home sales, with a year-on-year growth of 5.8%. Is this increase in transactions a sign of the sector’s reactivation in Spain?

    At Huspy, we will continue to closely monitor industry data throughout this year. It is worth noting that in Spain, the real estate sector is one of the main economic drivers of the country. Focusing on Madrid, where we operate, there is a high demand for financing, especially for young people, so they can access their first home. At this point, we see interest rates starting to stabilize after years of significant increases.

    The real estate sector is experiencing a moment where factors such as the rise in material prices and land scarcity have halted new home construction. However, we observe that foreign investment, which has a significant weight in the market, could have a positive impact on housing, helping to reverse this situation.

  • “We are far from reaching a peak in prime assets”

    “We are far from reaching a peak in prime assets”

    Sonia Campuzano, co-founder and CEO of The Simple Rent, is a successful woman and a clear example of entrepreneurial talent in the real estate market. At 21, she was awarded the “National Award for Young Entrepreneurial Initiative” for a technology project, at 23, she created her own company, and today, she is part of the “Top 100 Women Leaders in Spain.” Since 2017, she has been leading The Simple Rent, an online real estate network for luxury properties that manages the assets of over 95,000 owners and has more than 250 franchisees and agents in 150 cities. In this interview, she reveals the evolution of the company and the prime real estate market, an emerging and constantly evolving sector.

    Tell us about the origin of the company.

    The Simple Rent is an innovative real estate concept that I founded with my husband and partner A. J. Gómez to transform the real estate sector through technology. Under this premise, we created the first online network in the prime segment.

    In just one year, and despite the crisis, we achieved a 400% growth in this franchise network. With an online methodology and an exclusive platform that allows partners to operate from anywhere in the world, we overcame physical barriers with The Simple Rent. Today, the brand leads the online real estate sector, asset management, and real estate investments with over 250 franchisees and agents and presence in more than 150 cities across two countries. Currently, we manage the assets of over 90,000 property owners.

    You are a real estate agency specializing in the luxury sector. What specific services does the platform offer?

    The Simple Rent is defined by the concept of “collaborative franchise.” This refers to a business model where different entrepreneurs join a franchise network to collaborate and share resources, knowledge, and experiences to achieve collective success. All this is possible thanks to our exclusive centralized platform that facilitates each agent and franchisee in managing and administering their real estate business.

    Among the main features of this platform is an integrated proprietary CRM, a software designed to efficiently manage all interactions and relationships with clients. It allows real estate agents to manage their agenda, effectively track clients, and match their demands and needs with the offers contained on the platform. All this aims to increase the conversion rate of potential clients into real clients. It automates key business processes, such as property tracking, sending emails, and scheduling visits, saving time and increasing efficiency.

    It is also a professional website. It allows users to buy, sell, or rent properties. Additionally, it offers a wide range of boutique services such as video integration, virtual tours, and map systems.

    The instant publication on portals is another feature. Agents only need to enter the property data into the real estate CRM, which automatically syncs with the portals. It facilitates the creation and incorporation of 3D, virtual tours, and videos.

    The reports and analysis are a valuable tool that allows for efficient and effective collection and analysis of relevant market and property information.

    Lastly, we offer TSR Academy and training itinerary. At The Simple Rent, continuous training is essential, so franchisees can advance in their training itinerary and reach as high as they aim. This training, thanks to our TSR Academy, can be carried out through our platform and online.

    The Simple Rent also offers the possibility of franchising. What advantages does your model offer?

    Our model is a unique business opportunity as it allows any entrepreneur to start in the luxury real estate and asset management world with a reduced investment. The reason is that thanks to our online methodology and platform, the franchisee does not have to make large investments in premises or equipment. Our office becomes their virtual office.

    “Privacy, security, and comfort are the top priorities for luxury home buyers.”

    Additionally, our know-how of over 30 years of experience in the real estate world is transmitted through TSR Academy to our agents, through our Training for Agents course and continuous training itinerary.

    Let’s talk about the company’s success figures: properties managed to date, the number of owners and clients who have already trusted you to manage their assets, etc.

    Compared to the previous year, we have experienced an impressive 59% increase in the management of high-end properties. This achievement reflects our ability to stand out in the luxury real estate market, providing our clients with unparalleled management and personalized services.

    Another notable achievement has been the 64% increase in our turnover compared to the previous year. This significant growth not only demonstrates the robustness of our business model but also the continued trust our clients place in us.

    We have also experienced an exponential 78% increase in the number of property owners. This substantial growth highlights the growing demand for our specialized services and the preference of owners to partner with us for managing their exclusive properties.

    In 2023, we also reached an important milestone by surpassing 230 franchises nationwide. This expansion demonstrates the continued interest of entrepreneurs and sector professionals in joining our network, backed by our proven success and reputation in the market.

    By the end of 2023, we also celebrated a 64% increase in the number of transactions completed. These results are a testament to the effectiveness of our strategies and our team’s ability to successfully close deals.

    Digitalization is transforming the real estate sector. What role does artificial intelligence (AI) play in your platform?

    The Simple Rent has earned its reputation as one of the most effective real estate software for client management and transaction tracking in today’s real estate market. Our intuitive user interface, automation tools, and top-notch support service are just some of the elements that define our offering.

    “Currently, we manage the assets of over 90,000 property owners.”

    Moreover, our marketplace, integrated with hundreds of applications, allows us to offer a fully personalized experience to each user. Whether it’s integrations with marketing platforms, financial management solutions, or market analysis tools, we’ve got it covered.

    We don’t settle for keeping up with the industry; we aim to lead it. That’s why we have developed a cutting-edge AI tool that enables us to track every property for sale across Spain and calculate its profitability. This technological advance gives us the distinction of having the most comprehensive property portfolio in the country, allowing us to offer an unrivaled catalog to investors of all profiles.

    Additionally, the use of AI stands out in meeting our clients’ needs by enabling automated information matching between their characteristics and needs and our offer. In this way, we obtain the best selection of properties for our clients in a matter of seconds.

    Is smart technology the main priority for luxury housing?

    We can affirm that increasingly more buyers are looking for properties equipped with advanced home automation and integrated AI solutions. From security and access control systems to home automation and energy management, cutting-edge technology has become a distinctive and attractive element for luxury home buyers. This demand is combined with preferred locations.

    This trend reflects an evolution in consumer preferences toward homes that offer not only comfort and luxury but also a modern and connected lifestyle. The presence of smart technology not only adds value to the property but also enhances the living experience of the residents, providing a higher level of comfort and security.

    The sale of luxury homes in Spain continues to grow for the third consecutive year, with a 15% increase in transactions compared to the previous year. Where has this increase been particularly significant? Will we reach a peak in prime assets?

    This increase has been particularly notable in cities such as Madrid, Barcelona, Marbella, and Mallorca, where the demand for high-end properties has been especially strong. Currently, we are far from reaching a peak in prime assets, especially due to the high attractiveness of our country for foreign investors.

    How have consumer preferences evolved, and what factors fundamentally determine the purchase of a luxury home?

    Regarding the buyer profile, two types stand out: the international buyer, led by the British, Germans, and French, and an investor profile. The former seeks luxury homes with exclusive and sophisticated features and corresponds to an executive profile over 40 years old with family, with high purchasing power.

    As for the latter, the investor profile is again a foreign buyer who sees luxury as a safe value. They seek to invest in luxury homes as a way to preserve and increase their capital in the long term. Thus, prime properties are positioned as a “safe haven” due to their stability and potential for appreciation.

    Privacy, security, and comfort are the top priorities for luxury home buyers. They seek homes with large plots of land, away from the hustle and bustle, and with advanced security measures such as surveillance systems and controlled access. There is also a marked preference for homes in gated communities or with adjacent properties that ensure tranquility and privacy.

    Finally, what business forecasts do you have for the coming years both in Spain and internationally?

    Our forecasts focus on continuing our national expansion, both in attracting new franchisees and achieving the highest possible professional growth for those who are already part of our brand.

    Internationally, we are developing major projects linked to investments that we hope to announce shortly.

  • “It’s a good time to invest in the real estate sector in Spain”

    “It’s a good time to invest in the real estate sector in Spain”

    The 25th edition of SIMA is shaping up to be the most international yet. What do you attribute this interest in the Spanish real estate sector to outside our borders?

    Madrid’s positioning as a destination for real estate investment is increasing. There is no other region in Europe with the projection and opportunities that Madrid offers in the residential sector. Additionally, its attraction as a destination for capital from Latin America has solidified in recent years. This is evidenced by the strong representation that the region has this year at SIMA, with Panama as the guest country and other Latin American countries showcasing their products.

    Do you think it is a good time to invest in the real estate sector in Spain?

    There are several indicators that show it is a good time to invest in the sector. Real estate fundamentals remain solid, and although macroeconomic and geopolitical uncertainty persists, the news from Europe suggests imminent interest rate cuts.

    The feedback we receive from the investor audience attending SIMA is that their main motivation for investing in the sector is security, above profitability, which allows us to clearly see that real estate continues to be viewed as a safe haven investment.

    What will be the main themes of SIMA 2024? What new features will we find?

    One of the main focuses of SIMA 2024 is housing production, specifically affordable housing. It is crucial for a benchmark event like SIMA to address how to put more housing on the market and do so at prices that are accessible to demand.

    “There is no other region in Europe with the projection and opportunities that Madrid offers in the residential sector”

    In this vein, we have developed an extensive conference program at SIMAPRO with 34 sessions and more than 130 speakers who will discuss the initiatives and changes necessary to sustainably increase the number of housing starts over the coming years to meet demand, as well as the state of different asset classes (tourist residential, flex living, senior living, student residences, and hotels), among other topics of interest.

    Year after year, the real estate sector disproves the worst forecasts and shows remarkable resilience. How do you see the housing sector?

    In the sector, we often say that the real estate market is inherently resilient.

    One thing is clear: the demand is there and continues to need access to housing, while the supply is scarce, with a deficit of almost 120,000 homes per year according to Asprima data. Therefore, the main challenge we face as a sector is to meet this deficit by bringing more housing, particularly affordable housing, to the market.

    All experts agree on one thing: there is not enough housing to meet the demand. Why is this happening? What measures could alleviate the problem?

    Various factors influence housing production, from the raw material, which is the land, and its urban management to the labor shortage in construction, which is one of the sector’s major challenges.

    Urban management poses a real obstacle course for land developers, not only because of the development times required but, above all, because of the legal uncertainty it currently entails. In this regard, there is consensus in the sector on the need for the approval of the legal certainty law.

    “The investor audience attending SIMA seeks security above profitability”

    Additionally, other factors such as financing and taxation also impact housing production and must be addressed to provide a solution to the problem.

    In the last edition, more than 15,000 homes were offered at SIMA. Will we surpass this figure in 2024?

    Based on available data, we estimate that the offer at SIMA 2024 will exceed 17,000 homes, which represents a 12% increase over the previous edition. Regarding the segmentation of this offer, based on the data provided by exhibitors and our past experience, we calculate that around 50% of the homes will be located in the Community of Madrid, 40% in other provinces (with 35% on the coast and 5% inland), and around 10% in other countries.

    In 2023, SIMA registered more than 16,000 visitors. What is the forecast for this year? What profiles will be the most prominent?

    At the moment, there is 5% more general public registered compared to the same dates last year and 9% more professionals. We will have to wait for the final figures at the close of the fair, but we are satisfied with how the campaign is progressing.

    As of today, we can say that three out of every four registrations are from buyers of primary or secondary residences (60% and 14%, respectively). The group of small investors maintains a strong presence, with 24% of the total. If these figures hold, we will see a significant increase compared to last year in buyers looking for second homes and a consolidation of the investor profile percentage after the strong increase in 2023.

    This year, Urbanitae is participating with the largest stand at SIMA. How do you assess the situation of real estate crowdfunding in Spain?

    Crowdfunding platforms offer an alternative way for investors to enter the real estate sector. An attractive form with fewer entry barriers than direct real estate investment, which has helped expand the target audience for real estate. Your participation at SIMA this year is a testament to this.

  • Lodgerin, medium-term rentals where people “matter”

    Lodgerin, medium-term rentals where people “matter”

    Medium-term accommodations have become an interesting alternative in an increasingly complex rental market. In this interview, we speak with Óscar Rubio Martín, founder and CEO of Lodgerin, a marketplace for renting properties for periods ranging from 1 to 12 months with digital real estate management services. With over 12,000 rentable units in its portfolio, Lodgerin provides support in marketing, onboarding, and comprehensive management specially focused on individual property owners or small property investors. Compared to traditional housing rental, Rubio highlights the flexibility of this model and its great potential to provide higher income and reduce the risk of non-payment.

    Óscar, tell us about your background and the origins of Lodgerin.

    I’ve been an entrepreneur for 11 years. The idea for the project came when I went to study in the United Kingdom. During my time there, I encountered many difficulties finding housing, and I couldn’t stop thinking: “I wish there was a company that could help me with accommodation search.” Upon returning to Spain, I started a company to address this need: we assisted students in finding accommodation abroad. This idea evolved from one project to another until Lodgerin was born.

    Lodgerin is a platform for medium-term property rentals. What types of accommodations does the platform offer, and what is the average length of stay?

    Lodgerin is the first marketplace for medium-term property rentals with digital real estate management services. Our offerings for tenants are based on studios and complete apartments with one or more bedrooms, a living room, bathroom, and kitchen, providing the privacy and tranquility necessary for studying or working. Additionally, we offer shared apartments with rooms equipped for studying or working; some have private bathrooms, with access to the kitchen and common areas of the apartment.

    More focused on students, we have residences with individual or shared rooms and numerous common areas for leisure activities with fellow tenants. Another highly demanded option in recent years is colivings, a new rental trend in major European cities. They are undoubtedly a solution to rising prices, allowing tenants to stay in city centers at affordable rates.

    What services does Lodgerin offer to property owners?

    For property owners, we focus on managing rentals in the medium-term market (1 to 12 months) and offer various services. First, we facilitate marketing: owners can list their property on our marketplace for promotion. Listing is free, but if a reservation is made, the owner must pay a fee deducted from that reservation. Additionally, we handle onboarding: if the owner has listed their property on our platform, they can opt for this digital service to validate tenants, enjoy digital signing, and an online check-in and check-out process for the property.

    We also offer comprehensive management (full managed and full managed plus). This is the most complete service, aimed at individual property owners or small investors with no experience in the medium-term rental sector, seeking a service to maximize returns on their assets. In addition to the above services, comprehensive management also includes financial management of the property (rent collection and payments) and overall operation management.

    Let’s talk about your user profile. What do users value most about the platform?

    Undoubtedly, what users value most about Lodgerin is the customer service, personalized approach, and support we offer, combined with technology. For us, technology is a tool that should bring us closer to people, which is why our slogan is “We Do Care.” It’s our differentiating factor.

    “The flex living concept is presented as a very innovative solution for current housing needs”

    We care about our users, we go beyond, we want to offer the best service/cost ratio, both for tenants and property owners. Anyone can do it, but no one does it because it’s complicated to execute and carry out. In our case, it’s where we started and it comes with us, ingrained in our essence.

    What role does technology and innovation play in Lodgerin’s model?

    In our model, technology and innovation go hand in hand and play a fundamental role. We provide real estate management and marketing services to property owners and professional rental managers, always using proprietary technology to improve the economic outcome of property rentals. In fact, our vision is to be a leader in this field to help owners and tenants find a common ground where both parties benefit from the rental relationship. Similarly, we want property owners to manage stays, rental management-related services, and other associated services like cleaning, maintenance, utilities, shopping, etc., all in one application and remotely.

    Although your headquarters are in Madrid, you have expanded your brand to various countries, including the United Arab Emirates, where you have just entered the residential rental market with 1,000 rental units. What does this entry into this territory mean for the company?

    The entry of our company into a new market like the United Arab Emirates is a crucial milestone in our global expansion. Our digital approach allows us to offer a comprehensive solution for those looking to rent medium-term accommodations.

    In which other territories are you present, and what are your short to medium-term objectives?

    Currently, we are present in cities such as Madrid, Barcelona, Seville, Valencia, Lisbon, Porto, Milan, Rome, and Florence. Lodgerin’s growth projections also involve expanding to more European countries throughout this year and continuing our expansion in the UAE by opening cities like Abu Dhabi.

    Seasonal renting has surged in the first year of the housing law. Where do you think the market is headed?

    Seasonal renting is undoubtedly a much more flexible option and potentially generates higher income per unit of time with lower risk of non-payment than traditional renting. Additionally, it is compatible with other uses of the property, such as personal use or vacation rental. All these advantages, combined with the uncertainty generated by the housing law, make seasonal renting one of the most attractive options.

    “A highly demanded option in recent years is colivings, a new rental trend in the main cities of Europe”

    But not only from the owners’ perspective, also for tenants. The temporary rental market may evolve with technology or new accommodation models, but it will undoubtedly be driven by changing habits and mindset of new generations seeking mobility and flexibility as their first choices, both for their work or educational environment and personally.

    Finally, is flex living the future of real estate investment?

    We live in an environment where mobility and flexibility are highly valued. The concept of flex living presents itself as a very innovative solution to current housing needs of students, young professionals, or digital nomads seeking temporary homes without sacrificing the comfort of community. In this sense, I would say this typology plays, and will continue to play, a crucial role in the real estate sector.

  • Nidus Lab, artificial intelligence applied to architectural design

    Nidus Lab, artificial intelligence applied to architectural design

    Artificial intelligence brings new opportunities to the construction sector. In this context, Nidus Lab is born, a platform that is revolutionizing real estate promotion with its AI-based software solutions. Ana Lozano, with over two decades of experience in the real estate sector, is the CEO and founder of this company that has developed design software capable of completing architectural projects in a matter of minutes. This tool can optimize buildability, reduce times, and address architectural design from a sustainable perspective. In this interview, she reveals how AI, when applied properly, can lead the construction sector towards an era of greater efficiency, safety, and sustainability.

    How did Nidus Lab come about and what is its objective?

    Nidus Lab arose from the need to address one of the most critical challenges in the real estate sector: the viability and preliminary design phase of projects, which has traditionally been inefficient, slow, and fraught with uncertainties. We identified a clear pain point in the architectural decision-making and investment process, where intuition and traditional approaches prevailed over detailed analysis and data-driven optimization.

    The objective with which Nidus Lab was born is twofold. First, we aim to radically transform the architectural design process and feasibility analysis by employing our advanced generative AI to offer optimized solutions that reduce development times and costs. Second, we aspire to democratize access to quality housing and promote sustainability and efficiency in the construction industry, addressing critical issues such as affordable housing and construction industrialization.

    Nidus Lab’s vision is to be a catalyst for change, a pioneer in the use of artificial intelligence (AI) to enrich and improve the global real estate industry. From the outset, our focus has been on creating a powerful tool that not only benefits large companies but is also accessible and useful for small studios and developers, helping to level the playing field and fostering greater innovation and collaboration in the sector.

    “The AI acts as a gifted designer, processing large amounts of data to generate optimal architectural solutions in a matter of minutes.”

    You accomplish architectural projects in a matter of minutes thanks to AI. How do your software solutions work?

    Nidus Lab revolutionizes architectural design and urban planning through our advanced generative AI. Our software is based on a hybridization of AI techniques that can quickly assess a multitude of urban, market, and design variables. Essentially, AI acts as a gifted designer, processing large amounts of data to generate optimal architectural solutions in a matter of minutes, something that traditionally would take weeks or even months.

    The operation is very simple. Starting from a CAD (computer-aided design) file, the platform, through an algorithm capable of iterating 100,000 times per second, tests hundreds of thousands of project solutions and proposes the top twenty. In this way, it maximizes buildability and exports a CAD drawing perfectly adapted to the optimal dimensions resulting from the iterative process. Additionally, it incorporates financial analysis tools that provide real-time estimates of construction costs, thus optimizing the decision-making process and minimizing risks.

    At the heart of our system is the ability to create detailed and technically viable designs that respect the complexities of the real world. Our solution not only brings efficiency and speed but also opens up a new spectrum of creative possibilities for architects and real estate developers. AI does not replace human creativity but enhances it, allowing professionals to focus on the most innovative and high-value facets of architectural design and strategic planning.

    The tool has not yet been commercially launched (expected in the second quarter of 2024) but it is possible to use it through specific agreements we are signing with some companies.

    What does Nidus Lab bring to the construction sector that is different from other platforms?

    Nidus Lab brings an unprecedented combination of efficiency, customization, and creativity to the construction sector. Our platform differs from other tools in its ability to perform detailed and generative analysis that goes beyond pre-designed and static solutions.

    What sets us apart is the ability of our AI software to explore millions of combinations and permutations in architectural design, finding the most effective and sustainable solution for each specific project. Instead of being limited to a set of templates or predefined shapes, Nidus Lab allows users to work with complex geometries, opening up a new world of possibilities in architectural design.

    Additionally, Nidus Lab focuses on economic and technical feasibility from the early stages of design, allowing developers and architects to make decisions based on solid data. Our real-time cost analysis and resource optimization contribute to more efficient planning and reduce material waste, which has a positive impact on both profitability and the environmental footprint of projects.

    A fundamental distinguishing feature of Nidus Lab is its logical architecture. Our tool is not trained with use, which protects user know-how and ensures respect for data ownership.

    Another distinctive feature is our focus on interoperability. Nidus Lab not only integrates with other software systems used in the construction sector but also facilitates collaboration among all stakeholders involved in a project, from investors to builders, improving communication and operational effectiveness.

    In summary, Nidus Lab is more than a design tool: it is a comprehensive platform that redefines the entire lifecycle of a construction project, from conception to realization, focusing on innovation, efficiency, and sustainability.

    AI offers great and new opportunities for the construction sector. What opportunities are we talking about? Are there those who may see it as a threat?

    Artificial intelligence is opening immense opportunities in the construction sector, radically transforming the way projects are conceived, designed, and built. These opportunities include optimizing architectural design, accurately predicting costs, automating repetitive tasks, and improving resource management. AI can, for example, predict with great accuracy the behavior of materials, the energy consumption of a building, or the logistical efficiency of construction processes, resulting in a significant reduction in costs and times.

    On the other hand, AI also contributes to the preventive maintenance of existing structures, analyzing real-time data to anticipate repair or maintenance needs before they become costly problems.

    However, it is undeniable that technological advancement can also be perceived as a threat, especially when it comes to automation. It is crucial to understand that AI is not here to replace humans but to enhance their capabilities. For example, by freeing professionals from routine tasks, AI allows them to focus on more strategic and creative aspects of the project.

    At Nidus Lab, we see AI as an ally that complements and amplifies human skills. Our vision is that, instead of being a threat, AI is a valuable tool that, when applied correctly, can lead the construction sector into an era of greater efficiency, safety, and sustainability, benefiting both companies and society as a whole.

    “Our solution not only brings efficiency and speed, but also opens up a new spectrum of creative possibilities for architects and real estate developers.”

    Is there anything that AI still cannot achieve in the construction sector?

    In the construction sector, artificial intelligence has proven to be a powerful tool, but there are still limits to what it can achieve. Although AI can optimize and predict structures or use data to improve design and construction efficiency, it cannot replace the experience and expert knowledge that architects and engineers bring to solving complex problems on-site or handling unforeseen issues during the construction phase.

    The implementation of AI in the construction sector faces significant challenges, mainly due to data fragmentation and diversity in regulations and local cultural sensitivities. This heterogeneity complicates standardization and, therefore, the applicability of AI-based solutions.

    A crucial obstacle is the high complexity of properly combining AI technology with the peculiarities of the real estate sector. To overcome these difficulties, it is essential to have professionals who not only master AI technology but also possess a deep understanding of the real estate sector.

    How does the future of architectural design look in the coming years?

    The future of architectural design is shaping towards a comprehensive approach that not only transforms the aesthetics of our spaces but also significantly enhances safety, comfort, and user well-being. Emerging interoperability platforms will facilitate more effective collaboration from the early stages of design. This allows all stakeholders in the real estate sector to jointly contribute to creating buildings that not only meet the highest standards of safety and functionality but also maximize comfort and well-being.

    The introduction of advanced technologies in the design and construction process, such as prefabrication and new materials, will not only accelerate execution times and improve the quality of constructions but also facilitate the creation of spaces that adapt to the changing needs of users, providing sustainable and energy-efficient solutions.

    Furthermore, the architectural design of the future will focus on space flexibility, allowing them to adapt to various uses over time.

  • Homety: the new player in the new construction real estate market in Spain

    Homety: the new player in the new construction real estate market in Spain

    Innovation and technology are two key aspects driving the future of the real estate sector, and Homety understands this well. This proptech, born out of the pandemic, brings together buyers of new construction residential properties and real estate developers in a unique space. The platform offers a wide range of exclusive real estate projects and includes discounts, state-of-the-art 360º virtual tours, advice, and financing, among other advantages. Lázaro Porras, sales manager at Homety, speaks in this interview about the present and future of the company and how they perceive the sector evolving.

    What is Homety? How did it emerge, and who is the platform aimed at?

    Homety is a digital platform specialized in marketing new construction real estate projects. This specialization allows us to dedicate all our resources, strategies, and tools to promote this type of product optimally.

    After the pandemic, all professional sectors assumed the obligation of an imminent change driven by the need for technological innovations. Our proptech emerged in mid-2021 as a response to the need to digitize a real estate sector that remained obsolete in many aspects. Homety targets both buyers and real estate developers, creating a unique space that brings together all participants in the buying process in one place.

    You offer a wide range of exclusive real estate projects. What are these projects like, and what are their main locations?

    At Homety, we carefully select and verify the properties we market, ensuring they always meet the highest quality standards in the market. We offer a wide variety of exclusive real estate developments, including single-family or multi-family homes, ranging from apartments and penthouses to townhouses and villas in the main cities and coastal areas of the country.

    How many properties have you sold through the platform to date?

    Since our launch, we have sold more than 2,000 properties through our platform, of which more than 80% have been managed exclusively by Homety.

    You rely on technology to make the purchasing experience for your users transparent, hassle-free, and 100% digital. What are the advantages of buying with Homety rather than directly from the developer?

    When buying with Homety, in addition to accessing a wide selection of exclusive projects, our users can enjoy significant discounts, take state-of-the-art 360º virtual tours, receive personalized advice from our experts, access excellent financing opportunities, and many other benefits. And, of course, all completely free of charge.

    “It is unlikely that there will be a significant decrease in housing prices; rather, we anticipate stabilization or a slight increase.”

    On the other hand, how many developers have already trusted Homety? How can they make the most of their new construction projects with your marketing software?

    So far, we have worked with approximately 20 developers nationwide in these two years of operation. At Homety, we are committed to the success of our developers, constantly adapting and evolving in a dynamic market that never stops.

    Boost, also known as “The House of Developers,” is the section of our platform designed and created by and for developers. It is the perfect ally for their projects, as it not only improves reach and visibility but also defines, designs, and optimizes the sales strategy.

    Where do you think the digitalization of the real estate sector stands?

    The digital age has transformed how people search for and buy their homes. The digitalization of the real estate sector is at a crucial moment for its evolution. Buyers increasingly demand solutions that improve their search experience and simplify or streamline the purchasing process. At Homety, we are at the forefront of this transformation, offering an innovative platform that adapts to the needs and preferences of today’s buyers.

    Last year, you marked a milestone in Homety’s trajectory with exceptional growth. What has led to this spectacular growth?

    We can attribute this growth to three key factors. First, our strong commitment to innovation and technology; second, new strategic alliances with significant developers; and lastly, and most importantly, the trust placed in us by thousands of users.

    What are your short- to medium-term goals to consolidate your position in the new construction real estate market? Do you plan to enter new markets?

    In 2024, we have set very ambitious goals. The main objective is to end the year with more than 50 promotions in exclusive marketing. We are also finalizing collaborations to begin the geographical expansion of the brand internationally, with plans to enter new markets such as Portugal and Latin America. Finally, at the end of the year, we plan to inaugurate a new corporate headquarters that adapts to our new purposes.

    “Buyers demand solutions that enhance their search experience and simplify or expedite the purchasing process.”

    The demand for new construction continues to be much higher than the supply. It seems unlikely that we will see a decrease in prices in 2024. How do you estimate the market will behave?

    It is true that the demand for new construction remains considerably high compared to the available supply. This suggests that a significant decrease in housing prices is unlikely; instead, we anticipate stabilization or a slight increase, depending on the area and type of project. Market stability will depend on various factors such as interest rate regulation and economic stability. However, it is important to closely monitor market developments and adapt our strategies accordingly.

    From your platform’s experience, what does the new construction buyer primarily seek?

    From our experience at Homety, the new construction buyer seeks a home that fits their needs and lifestyle, typically demanding modern and well-located spaces. They are usually demanding about finishes and highly value the latest trends in Smart Home. Community spaces have become essential, but other aspects such as energy efficiency, security, and the sustainability of the complex are also valued positively.

  • Tourist Accommodations: “A sector larger than the hotel industry is yet to come”

    Tourist Accommodations: “A sector larger than the hotel industry is yet to come”

    Alterhome is a proptech specialized in managing tourist or vacation rental properties. Following the pandemic, it managed to recover its activity in Spain with the reactivation of tourism, aiming to continue growing in other international markets as well. Currently, it manages a portfolio of over 150 accommodations, including houses, monthly rental buildings, and boutique hotels. Chema González, CEO & Co-Founder of Alterhome, speaks in this interview about how the company originated and the opportunities offered by the tourist housing sector, which is expected to reach a market volume exceeding 100 million euros by 2025. It is estimated that by then, six out of ten people will be looking for reservations in this type of accommodation.

    Tell us about the origins of the project.

    At just 26 years old, along with my sister Patricia, I founded Alterkeys. This platform operated in over 40 countries, with over 100,000 property owners and investors such as the Ortega family or Juan Roig (through their investment arm in startup Lanzadera). It quickly became one of the most important references for tourist rentals in Europe until it was eventually acquired by Room Mate in 2015.

    Shortly after the sale of Alterkeys, aware of the need for professionalization of the industry and the advantages of introducing technology into the real estate brokerage process, we created Alterhome: a concept designed to offer users the advantages of staying in an apartment with hotel-like services. Our goal is to enable each owner to generate more income from their properties or buildings.

    What advantages do you have over traditional rentals? Is the profitability offered by tourist rentals much higher than conventional rentals?

    Like everything, it has its pros and cons, although we believe it has many positive aspects compared to traditional renting. Firstly, it is slightly more profitable from an economic point of view. Secondly, the accommodations are better maintained because our operations team conducts thorough inspections two or three times a week. This is crucial for the health of our sector and something that property owners increasingly value. The apartments we manage are in perfect condition because otherwise, they wouldn’t generate bookings and the experience of our travelers wouldn’t be excellent, leading to no repeat business.

    Additionally, with Alterhome, owners do not lose possession of their homes, as they can use them whenever they need to. This is something that traditional renting does not allow, as you lease the property for many years without knowing what you will find at the end of the contract.

    “We have developed a unique model that allows us to create a vacation rental business from scratch in any city in the world.”

    What portfolio and type of accommodations do you currently manage?

    Currently, we manage a portfolio of over 150 accommodations, including houses, monthly rental buildings, and boutique hotels.

    What is the profile of Alter Home users?

    We have three target audiences. Firstly, travelers: anyone interested in renting a vacation property in our various operational areas. The booking is made through any of our OTAs (such as Booking, Airbnb, VRBO, Expedia, etc.) or through our direct booking channel. Secondly, property owners from anywhere in the world who have properties in optimal conditions to be destined for vacation rental. And lastly, entrepreneurs willing to venture into the vacation rental sector. With our proven method, we take care of setting up their own turnkey business, ensuring the best results and exponential growth.

    How do you differ from other platforms that work with this type of rental?

    Our experience at Alterkeys made us realize how unprofessionalized the market was. Therefore, we work to professionalize the sector, while offering anyone who wishes to venture and live with greater financial freedom and flexibility the opportunity to have their own vacation rental business, even without any experience in the sector. We guarantee them the knowledge and technological infrastructure necessary so that they can start capturing properties and receiving bookings from the very beginning.

    The high technological component of the company is your main added value. What kind of processes does the platform monitor?

    We have developed a unique model that allows us to create a vacation rental business from scratch in any city in the world. And we do this through our partnership with local entrepreneurs who receive all the necessary training.

    Technology is one of our differentiating values. We use Big Data for key issues such as pricing (dynamic prices that are constantly updated based on supply and demand in a specific geographical area), digital key to facilitate guest access and check-out, agreements with OTAs (Online Travel Agencies), and applications to control noise. Our technology allows monitoring more than 110 processes simultaneously, enabling a single person to control and manage up to 25 properties at the same time.

    According to the latest data from the Tourist Housing Observatory in Spain, the tourist housing sector generates around 20.4 billion euros annually. What opportunities does the sector offer?

    In 2021, 29.4% of traveler bookings were vacation accommodations. It is expected to reach 52.4% in 2025, with a market volume of 107.6 billion euros.

    On the other hand, five years ago, 70% of this industry did not exist: a sector larger than the hotel industry is yet to come, although it is still not very professionalized. At least for now.

    More and more people are telecommuting and temporarily living in different parts of the world. This also represents a great opportunity for the sector.

    “2025 will be the first year in which vacation rentals surpass hotels in nightly bookings sold.”

    What growth forecast do you have both in Spain and in Latin America, after your recent openings in Mexico and Belize?

    We are in Alterhome’s greatest expansion era, where our main focus is on searching for and retaining local talent, entrepreneurs aligned with our philosophy, values, and corporate culture.

    Another key element in this expansion strategy is to invest in talent within the team. In this sense, in recent months we have incorporated great professionals from renowned companies such as Expedia.

    After establishing our presence in Spain, our international focus is to consolidate our presence in Mexico and then enter Colombia as the first market in South America.

    To carry out these growth plans, the company has opted for the franchise model. What advantages do your franchisees get?

    We provide entrepreneurs and investors – both experienced and inexperienced – with an agile solution designed to facilitate the management of their business, saving time and money. With our tools and support, they can manage a large volume of properties, automating processes, thus boosting revenue. Additionally, you don’t need to have any properties to operate and generate returns.

    Tourism is one of the biggest sources of income for Spain. How does the future of tourist or vacation rentals in our country look?

    New opportunities and challenges are emerging in the sector. While a broader market opens up, competition intensifies. Therefore, we are obliged to explore new horizons and continue to innovate in our processes.

    2025 will be the first year in which vacation rentals surpass hotels in nightly bookings sold, according to Booking data. The sector is constantly growing, and we are getting closer to what travelers are looking for.

    In recent years, the regulation of tourist apartments has been controversial, and in some places, restrictions have increased. Is it possible to find a balance?

    Regulations on tourist accommodations can change frequently, so it is very important to always stay up-to-date with changes and legislative news. We adapt to the existing regulations in each city to ensure compliance with current laws.

    We have been advocating for the creation of sustainable regulation for over a decade. We believe that a single national response for the entire Spanish territory would be ideal, not only for compliance with regulations but above all to provide the best service to travelers and make Spain a more competitive country. In 2025, six out of ten people will be looking for reservations in this type of accommodation, compared to the hotel sector. That is why there is a great need in our country to professionalize every aspect related to the management of vacation rental properties.

  • “Los Cerros aims to be a green, inclusive, and integrated city”

    “Los Cerros aims to be a green, inclusive, and integrated city”

    Los Cerros, in the southeast area of Madrid, promises to be one of the most emblematic urban developments. Comprising 14,276 homes, 550,650 square meters of tertiary and commercial land, and 170 hectares of green areas, it will surpass the current capital’s great lung, El Retiro Park. Marcos Sánchez Foncueva, manager of the Los Cerros Compensation Board and urban planning expert, gives us details about the project in this interview. Additionally, as the head of the Urbanism Committee of the Madrid business association Madrid Foro Empresarial, he shares his views on current issues in the sector, such as the housing price problem in the capital and trends advocating for the “15-minute city.”

    Los Cerros is positioned as the greenest neighborhood in Madrid. How has this urban development been designed from a sustainability perspective?

    As the core objective of our work, in Los Cerros, we prioritize the efficient use of land and the integration of green spaces into the urban fabric. We aim to continue green areas from the road network towards larger spaces, connecting with the future Metropolitan Forest.

    In its original conception, Los Cerros presents itself as a green, inclusive, and integrated city. We are the southeast area with the highest number of public green spaces in the capital relative to the ordered surface: 170 hectares of nature. We will enhance existing green spaces like Cerro de la Herradura and Vega del Río Jarama, preserving and promoting the biodiversity of the area.

    Furthermore, this commitment to sustainability is guaranteed by planting more than 7,000 trees, over 100,000 shrubs and native species, and, something we consider extremely important, reforesting more than 2,500 trees.

    Another key element for creating this sustainable neighborhood is citizen participation. Involving civil society in the urban process helps us multiply the relevance of establishing public-private collaboration strategies in urban planning and sustainability through urban management directed at citizens.

    I must highlight the low land occupation in our intervention area; only 12% of its total surface will be built upon. The combination of this with Los Cerros’ privileged location and a unique landscape makes nature and the city come together to create a very distinctive project, the city of the 21st century.

    It also promises to be a large residential center in the capital. What are the dimensions of this project?

    Los Cerros belongs to the Vicálvaro district. It covers 4.7 million square meters where we are creating a city and developing infrastructure to provide services to 14,276 homes, of which 50% will have some form of protection. These homes are complemented by 550,650 square meters of tertiary and commercial land and 170 hectares of green areas, surpassing El Retiro Park, which has 118 hectares.

    Regarding its location, it borders to the north with the municipalities of Coslada and San Fernando de Henares, to the south with the R3 toll highway, to the west with El Cañaveral, and to the east with the protected area of Cerro de la Herradura.

    In which phase is the project currently? When is the delivery of the first homes expected?

    Currently, we are executing the urbanization works for the first of the three stages planned in the project, with a total estimated investment of over 3 billion euros and the creation of 15,000 jobs.

    We are also implementing new procedures for the reconciliation of construction and heritage, becoming a reference in this regard as well, through an integrated compatibility concerning urbanization work that includes the research and knowledge of our archaeological heritage, with firm and decisive support from the property and the Community of Madrid.

    “Los Cerros will bring a total of 14,270 homes to the market to be built in the coming years.”

    We are making steady progress with the City Council on the replanning project, which is in process. If everything goes well, we expect the public information for this management tool to be available shortly. Its final approval will allow us to request the simultaneity of the works and begin construction. According to this, the keys to the first homes can be handed over before the end of 2026.

    How do these types of developments contribute to reducing the pressure on the residential market in the capital?

    According to INE data, for the third consecutive year, 430,000 people have entered Spain, of which more than 120,000 want to reside in Madrid. This is a compelling reason for the city of Madrid to favor the generation of urban developments like Los Cerros, which will accommodate a substantial part of that demand.

    Los Cerros will bring a total of 14,270 homes to the market to be built in the coming years, positioning us as an excellent opportunity to contribute substantially to access to housing and as an instrument promoting greater balance in real estate market prices, generating new affordable and quality housing supply.

    In this sense, it is worth noting that a significant percentage, 50%, of the total housing stock will have some form of protection. In our area, as in the rest of the southeast developments, the combination of free-market housing with protected housing will help ensure the availability of affordable and quality housing.

    We aim to attract both young populations and families seeking high-quality homes in a sustainable and healthy environment, as well as an older population, through a differentiated urban design that is integrated into the new developments in the southeast and the urban fabric of the city of Madrid.

    And what role are Compensation Boards playing in the management and creation of cities?

    Spain has one of the most outstanding and internationally imitated figures in its legal heritage: Compensation Boards. These entities are best suited to carry out a sustained and sustainable transformation of the city, especially since their effective professionalization in the first two decades of the 21st century. They best embody the foundations of an effective and productive public-private collaboration in our system.

    In addition to your role leading the Los Cerros Compensation Board, you also lead the Urbanism Committee of the Madrid business association Madrid Foro Empresarial. What was its mission when it was created, and what goals does it pursue today?

    Madrid Foro Empresarial is undoubtedly an extraordinary tool created with the essential mission of improving the city of Madrid in all possible areas. Being a business organization that does not depend on public funds, subsidies, or assistance from any administration, relying solely on its own financial resources and the efforts of the entrepreneurs who are part of the institution, Madrid Foro Empresarial has the unique advantage of defending its associates, their ideas, and concerns, with complete freedom.

    What types of companies are represented in this committee, and why is it important for them to be part of organizations like Madrid Foro Empresarial (MFE)?

    These are mostly small and medium-sized companies, although some of the large corporations in the sector are also part of the Urbanism Committee. We deal with all matters related to Madrid’s real estate and urban planning sector. From the Committee, we coordinate actions, receiving concerns and proposals not only from companies or entrepreneurs related to real estate in Madrid but also from all MFE members, regardless of their business activities. This cross-cutting approach gives us a global view of the problems posed by the city and forms a knowledge and information base that facilitates the presentation of solutions and alternatives to municipal and regional administrations.

    The price of housing in Madrid seems to never stop rising, and access to housing, whether through purchase or rental, is becoming increasingly difficult. How could we solve this problem?

    As

    I mentioned before, I understand that the land factor is crucial. Without the necessary planning that makes possible the fluid generation of the raw material, land on which new homes are built, demand will continue to outstrip supply, making it very challenging to correct upward trends in prices.

    Access to housing is especially critical among young people, and policies aimed at facilitating their access to affordable housing, in any regime or modality, should be implemented. This can be achieved through framework agreements between administrations and financial institutions, as well as through fiscal policies that alleviate the situation of population segments most affected by difficulties in accessing affordable housing.

    “Capping rental prices, no matter what formula is used, is not an effective political strategy.”

    Subsidies, as repeatedly proven, do not solve anything. The review of the price of protected housing, which is in process in the Community of Madrid, is important. I know that the vast majority of developers would be comfortable bringing protected housing to the market, but this comfort necessarily depends on the starting circumstance that the construction of these homes does not entail losses for them.

    By the way, capping rental prices, no matter what formula is used, is not an effective political strategy, as repeatedly demonstrated whenever it has been attempted. At best, it will hinder access to housing for thousands of people who want or need to resort to renting, discouraging small property owners who intend to leverage their property by obtaining rental income. At worst, it will gradually exacerbate the problem of housing prices in any of its modalities. The law of supply and demand works in both directions.

    The concept of the “15-minute city” is generating a great deal of controversy. What is your opinion as an urban planning expert?

    The 15-minute city is one of the greatest challenges that professionals in the sector face. Indeed, reorganizing urban planning to ensure that all citizens have access to most of their basic needs within a 15-minute radius poses multiple difficulties. Proximity, to reduce travel times, diversity and mix of land uses in urban developments, to ensure coverage of essential services for citizens, the provision of infrastructure promoting sustainable mobility, to reduce traffic congestion and encourage a healthier lifestyle, and improved accessibility allowing smooth communication to any part of the city should be the pillars supporting this concept.

    I am, of course, among the advocates of the 15-minute city, but not at all costs. Let me explain; not only is the mix of uses necessary or the improvement of pedestrian accessibility or the implementation of soft mobility in new developments. Once again, achieving this goal requires strategic and combined urban actions of profound depth.

    That a resident of Los Cerros has access to essential services should never imply that the urban fabric in which it is located does not allow for longer-distance travel by car or public transport. That would, in some way, curtail their freedom of choice.

  • Unlatch, an online software for real estate marketing

    Unlatch, an online software for real estate marketing

    Launched in 2018, Unlatch is an innovative B2B software solution dedicated to professionals in the residential real estate sector that simplifies and digitizes the entire marketing process for new construction. Stakeholders – developers, marketers, clients, and notaries – benefit from an online collaboration tool, making the entire process smoother and simpler, significantly reducing timelines. The customer relationship is enriched, and buyers, through their own space, stay informed about the entire evolution of the property until its delivery. Sonia Bentué, Country Manager of Unlatch Spain, tells us in this interview how the entry of this French-origin company into the Spanish market has been and its contribution to the digitization process of the new construction segment.

    How has the company entered Spain?

    Unlatch entered the Spanish market in 2021 to digitize the process of selling new construction properties by opening a subsidiary in Madrid. The operation was part of the company’s international development strategy, which, since June 2020, has a fund of 5.2 million euros from Axa Venture Partners to strengthen its position in the real estate sales digitization market and accelerate its expansion in Europe.

    “Unlatch is implemented in more than 500 real estate developers mainly in France, Belgium, Luxembourg, the United Kingdom, Spain, Australia, and Portugal.”

    The entry into Spain has certainly not been easy. We have had to make a significant effort both commercially and in development to make ourselves known and to respond to Spanish processes.

    In which countries is Unlatch already implemented?

    Currently, Unlatch is implemented in more than 500 real estate developers mainly in France, Belgium, Luxembourg, the United Kingdom, Spain, Australia, and Portugal.

    How does Unlatch help a developer or marketer improve their business?

    Unlatch is real estate software that enhances marketing processes and becomes a collaborative platform with unlimited access for all marketing stakeholders and clients, streamlining procedures and digitizing processes with the software. We are aware that, in these times, the customer takes on a more significant role and wants to be part of the project, with customization of homes and close promoter/customer contact becoming more common. Professionalism and excellence in the customer/promoter relationship make the difference.

    What advantages does it have for the developer or marketer to switch to digitization and incorporate platforms like yours?

    The software enables the digitization of the new construction marketing process, from project launch to sale and delivery of the property. This digitization allows for better organization of tasks, promotes teamwork, allows us to be more efficient in our functions, and, as a result, the company benefits from overall savings. Moreover, the platform promotes professionalism and transparency, something that customers appreciate and value.

    How many developers make use of this tool that digitizes the property marketing process?

    As a company, Unlatch has more than 500 clients, 100,000 users, and 3,500 projects.

    How many new properties does Unlatch manage today?

    Within the platform, we manage about 4,300 properties in Spain alone.

    Which regions are most attractive to most developers? Where are most projects located?

    The most attractive regions for developers in Spain usually coincide with those where demand exceeds supply and are in a growth phase. They are attractive to both investors and individuals. Therefore, cities like Malaga, Madrid, Barcelona, and Valencia are among the Spanish provinces with the highest appeal.

    “Malaga, Madrid, Barcelona, and Valencia are among the Spanish provinces with the highest appeal for the development sector.”

    The demand for new construction remains much higher than the supply in the market, and despite prices, everything indicates that there is a tailwind for the marketing of new homes in Spain. How do you think the new construction market will behave this year?

    This year presents challenges with a complicated economic situation due to inflation and still high-interest rates that affect both the developer and the end customer. Unlatch can help with its platform by streamlining processes and optimizing times to be more competitive and show an image that differentiates your work from the competition, always offering the best service.

    What are the company’s next steps in Spain?

    During 2024, we will work to consolidate our platform and make Unlatch a reference software. In this regard, and as part of our expansion strategy, we consider it crucial to stay in touch with developers, attending fairs and congresses throughout the country (SIMA, Simed, etc.), as well as with technology companies with which we can establish synergies.

  • “Financial institutions see Urbanitae as an ally for their developers”

    “Financial institutions see Urbanitae as an ally for their developers”

    Urbanitae’s activity has two clear foundations. On one hand, the investors, whose trust makes it possible for us to have closed 2023 with nearly 224 million euros financed. On the other hand, the raw material, the projects, carefully chosen by our Real Estate Department. Today we talk with Jorge Turégano, Investment Director at Urbanitae, about this selection process and his experience on the platform since 2018.

    How do developers see Urbanitae today?

    Urbanitae has managed to establish itself as a brand within the alternative financing segment. Our history of funded transactions, along with the trust of our developers, makes the company a solid companion to contribute to the development of the real estate sector.

    How do projects reach Urbanitae?

    In the beginning, Urbanitae had to do a notable job to make itself known as a financing solution. Gradually, in a more organic way, the momentum of the operations we finance and our relationship with various market players (financial institutions, advisors, etc.) have increased the number of projects we analyze.

    “We look for developers who can demonstrate with their track record the competence and solvency required to carry out a project similar to the one they propose.”

    In parallel, we have an internal team that supports the initial interaction with developers and helps us expand our commercial network. Finally, we strive to be present at the most prominent real estate sector events and major developer associations.

    What requirements must a project meet to pass Urbanitae’s filter?

    Broadly speaking, we seek the best possible balance in the risk-return binomial, for which we thoroughly analyze the fundamentals of the business plan presented by the developer. We try to tailor our financing solutions for each situation and entry point into the project. The most important factor for us is the developer themselves: we look for profiles that can demonstrate with their track record the competence and solvency required to carry out a project similar to the one they propose. Similarly, we look for investment periods not exceeding 36 months for equity investments and 24 months for debt operations.

    At Urbanitae, we have contributed to initiating more than 100 real estate developments throughout the country, and the level of information we have is increasing. This allows us to make more solid investment decisions with greater judgment.

    Why do developers turn to you?

    Traditionally, developers have had three sources of financing: own funds, third-party resources based on historical trust relationships, and banks. At this point, Urbanitae is a fourth proposal that can offer them certainty and agility in obtaining new financial resources for the development of their projects.

    “Urbanitae does not compete with financial institutions but covers the market gap where they are not entirely comfortable.”

    We have a long-term vision and do not expect to formalize a single agreement with a developer. We try to build relationships that allow developers to optimize their resources, schedule their own investments, and, ultimately, find a financial ally that enables their own growth.

    What guarantees do you establish to protect investors’ capital?

    At this point, it is critical for us to differentiate between equity solutions and debt schemes. In the equity/capital gain format, we prioritize the protection of capital over maximizing the return that a project can generate. On the other hand, in debt projects, we try to secure real rights (such as a first mortgage on the asset) that ensure operations above corporate guarantees, whose execution is always more complicated.

    “At Urbanitae, we do not seek managers who act only as delegated developers. We ask the developer to contribute their own capital to the project. This way, we align the interests of all participants.”

    What are the main points of friction with developers?

    The most important thing in our relationship with developers is to help them understand what the collaboration with us would be like. For us, the relationship must be based on professionalism, seriousness, and commitment on both sides. At the same time, we seek to convey that Urbanitae is a reliable financial ally that will allow them to focus on the development activity, freeing up time and resources that were previously dedicated to fundraising processes.

    Urbanitae often provides financing that complements banks, but also occasionally replaces credit institutions. What is your relationship with banks?

    In our equity operations, we work with the country’s main credit institutions, leveraging our projects with them to finance construction through the promoter loan, optimizing the operation from a financial perspective.

    Increasingly, banks see Urbanitae as an ally for developers, not only helping them with capital but also acting as a filter for the projects they finance.

    In debt projects, Urbanitae enters where the bank does not, for various reasons, but that offer an appropriate relationship between return and risk. It can be advance financing (bridge loan) or a substitute. Consequently, Urbanitae does not compete with financial institutions but covers the market gap where they are not entirely comfortable, either due to the type of project or the entry phase – for example, land acquisition.

    Having said that, it is essential to remember that alternative financing has a much greater weight in Europe compared to Spain. In France, for example, during 2023, real estate crowdfunding exceeded 1,000 million euros, while in Spain, the figure was around 215 million euros. This is why we are convinced that if the investment premises are reasonable, the path of real estate crowdfunding in Spain will only grow in the coming years.

  • “Real Estate is one of the pillars of the welfare state”

    “Real Estate is one of the pillars of the welfare state”

    Patricia Hernández is the CEO of Vía Ágora and also the best example of the increasingly prominent role of women in top positions in real estate companies. Linked to the developer since 2007, last September she took over from Juan Antonio Gómez-Pintado, president and founder of the group. The new CEO of Vía Ágora reviews in this interview with Urbanitae the closing figures for 2023 and the company’s forecasts for 2024. She ensures that it will be a year of stabilization in prices and calls on the Administration to show greater courage in taking measures to boost the sector. Among them, unlocking available land, reviewing taxation, and streamlining planning and urban management procedures.

    Let’s talk about the origin and trajectory of Vía Ágora.

    Vía Ágora was born in 2007 and drove the real estate development project known as Vía Célere, which extended to Bulgaria, Poland, and Brazil, in addition to Spain. In 2017, we sold the Spanish part of the business and focused on managing the international part.

    In 2019, we decided to focus on Spain and relaunched the development activity here, now under the brand Vía Ágora. So, in 2024, we will celebrate 5 years of this seemingly new project, although our history goes back many years.

    The management and promotion of homes and commercial properties are the focus of your activity. What figures will you close 2023 with, and what are your forecasts for 2024?

    At the end of 2023, we had more than 1,400 homes in the pipeline, of which 659 are in the build-to-rent (BTR) model, and the rest are for sale.

    This 2024 seems to be a year of macro-level stabilization and also for our business, so we are consolidating our project in both modalities. This year we will deliver part of these projects and add additional ones, so the forecast is to close the year with figures similar to those of 2023.

    As a novelty, we expect the first projects in Los Cerros to come to light, an area we have been developing for several years and where we have a large land bank.

    In which geographical areas do you have a greater presence? Do you plan to reach other locations?

    Currently, we are present in Madrid and Andalusia, where we want to continue growing. We also study other areas like Levante or the Basque Country with interest, although we have not found a project to enter those locations at the moment.

    In addition to buying and selling, Vía Ágora has also entered the build-to-rent business with the start of the construction of four affordable rental projects awarded by the City of Madrid. What weight does this model have in your business?

    As mentioned earlier, BTR currently represents around 47% of the homes we develop, and within this business line, 65% is public-private collaboration. There are 425 homes in Madrid that will be integrated into the Palatino Residencial project, which currently has about 1,300 homes under the City’s plan.

    In addition to this line of affordable housing, we also have very interesting projects of free-market homes that balance the available rental housing in the city of Madrid.

    What are the main threats to the home buying market currently? Will we see a correction in the prices of new construction homes in the next year, 2024?

    Well, it seems like a mantra already, but undoubtedly, the lack of land supply. It is already a reality, but as long as the lands in development that are underway are not unclogged, we continue to worsen the problem, of course. Action needs to be taken on land production timelines.

    The buying market is sensitive to other variables, such as financing, but at the moment, I do not see a threat but rather the opposite; we are likely starting the path to more reasonable levels, and that will improve access.

    “Build-to-rent represents about 47% of the homes promoted by Vía Ágora, 65% of which is public-private collaboration.”

    So, with the existing lack of supply and improvements in financing on the horizon, I do not think there will be a correction in the prices of new construction homes this year. Neither significant increases; it will be more of a stabilization.

    From the promoter’s point of view, what do you demand from the Administration?

    Firstly, it is necessary to release the available land they have. Secondly, at the regulatory level, a review of taxation is very important. Also, streamlining planning and urban management procedures and providing more certainty to them.

    We demand that they be brave in adopting measures, and we will see results. Finally, do not abandon home buying policies because offering housing solutions for today is good, but we must also encourage people to invest in their future. Encourage families’ savings, which is especially interesting given the pension forecasts we have.

    You are applying artificial intelligence (AI) to the development of a residential project. A pilot project that positions Vía Ágora as a pioneering company in this field. Tell us about this initiative.

    This first pilot project is being carried out through the group’s subsidiary, Lignum Tech, which is responsible for manufacturing industrialized wood facades, terraces, stairs, and industrialized bathrooms. We started with a generative architecture project that we will develop over a period of six months, together with the company Valenthia Strategy, using their Nidus technology.

    It is an application that works through AI and is capable of optimally fitting the finishing pieces on an industrialized facade. We provide the size of the finishing pieces within a facade project, which includes window openings, structure, and floors, and in just 30 seconds, it develops the project. This fitting task used to be done by two qualified technicians who spent about 160 hours on it.

    AI gives you the best option according to the criteria you have requested. We can ask it to prioritize the highest number of whole pieces on the facade or the least waste, or optimize the panel size, for example. The application offers several versions, and technicians only have to decide which one is the most optimal.

    Real estate crowdfunding is growing as an alternative financing option for developers. What will be its role in the coming years?

    The developer is still very tied to bank financing because for a long time, it was almost the only alternative, and also because of the price. However, in recent years, interesting changes have occurred in the mix of financial providers for the developer’s business. Very interesting alternative financing options, bonds and promissory notes, have appeared, as well as real estate crowdfunding platforms and even tokenization.

    “The sector is transforming its processes, implementing sustainability, innovation, and digitization in all phases of the value chain.”

    Obviously, they are new ways of doing things that have different implementation rhythms, but certainly for the developer and also for the balance of the financial system, it is always interesting to be able to access other formulas or other types of credit. From the investor’s side, crowdfunding offers the possibility of investing in real estate to the small investor, who did not have access before, and by contributing smaller amounts, investors can diversify their portfolio.

    In other countries, investment volumes are genuinely interesting. Here, we are still far from that, but the trend is to converge towards these markets that are ahead of us.

    How do you foresee the real estate market in the short and medium term?

    The real estate sector is one of the pillars of the welfare state, and it is clear that it will continue

    to grow and adapt to the needs of our increasingly complex societies. We have large, very professional companies that are taking up the challenge to push and respond to the challenges we face.

    In the short and medium term, the behavior of interest rates will mark the result, and since the expectation is for normalization, we are positive.

    Going down to the ground, residential, which is the market we know best, is going through a stressful moment because we are not able to satisfy it as we would like. It is true that we sell the product we release well, which is a very important part, but it is also true that we have great cost pressures and capacity problems that we strive not to transfer to the price or do so as little as possible. We are the first interested in maintaining a healthy market.

    In addition, the sector is transforming its processes, implementing sustainability, innovation, digitization in all phases of the value chain, and introducing a true revolution with industrialization.

    I think there is a transcendental change in all environmental requirements, especially regarding carbon footprint compensation, product life analysis, etc., and the market situation (lack of labor, housing accessibility, need for savings in terms of time and costs, etc.) leads us to think that the future of the sector lies in industrialization.

  • Praefy, the all-in-one real estate software for agencies and real estate agents

    Praefy, the all-in-one real estate software for agencies and real estate agents

    Praefy is a recently established startup determined to elevate real estate management to another level. In September 2022, this software provider for agencies and real estate agents joined the business accelerator Lanzadera, and a few months ago, it concluded a financing round with contributions from private capital and Enisa funding. We discuss the startup’s value proposition and its real estate CRM with Javier Pérez, CEO & co-founder of Praefy, as well as the digitization of the real estate sector.

    You started your activity at the end of last year with the support of the Lanzadera acceleration program. Tell us what Praefy is and how the company started.

    Praefy is an all-in-one cloud-based software for agencies and real estate agents. With Praefy, agencies can synchronize their properties with different real estate portals, manage their relationship with clients, keep their daily tasks organized, and have a personalized website synchronized in real-time with their property portfolio.

    Our main goal is to make their lives easier so they can have more time and focus on what matters most: growing their business.

    The idea arose from my own experience in technology companies and the knowledge I had gained from the real estate sector as a small investor. I observed a significant difference between the technology companies I had worked for and the level of digitization in the real estate sector, along with the considerable progress that still needed to be made. Undoubtedly, Praefy’s entry into the Lanzadera acceleration program in September 2022 has been a key factor in the company’s success.

    You are a startup software provider for agencies and real estate agents that covers all the sector’s needs in a single platform. Tell us about your value proposition and the technology developed by Praefy.

    Praefy’s value proposition is based on two main aspects. Firstly, it is an all-in-one software. Praefy is an all-in-one software that helps agencies and real estate agents manage their entire business from one place, without the need for multiple tools. Secondly, its usability (UX/UI): Praefy is an extremely user-friendly cloud-based tool that helps clients use the software quickly and from anywhere. The learning curve is very fast compared to other more complex tools on the market. Our main goal is for agencies to use it as smoothly and easily as possible, providing them with time to attract clients and grow their business.

    What advantages does a real estate agency find in your software and real estate CRM? How does it work?

    Praefy is a cloud-based SaaS for agencies and real estate agents. Among its main features are synchronization with free and paid real estate portals; a real estate CRM to better manage their relationship with clients; task management and a calendar for managing and optimizing their daily activities, as well as those of their salespeople. It also has a real estate website where they will have their entire property portfolio. This way, their properties are not only synchronized with the main real estate portals but also with their own website. It also allows the capture of all new investment opportunities in the market and the addition of new properties to their portfolio. Finally, it offers valuations and market reports so that real estate agencies can provide accurate property assessments to their clients.

    “The real estate sector needs to incorporate technology into all its processes to remain competitive.”

    Transparency and security are crucial for platforms like yours. How do you guarantee that security and transparency?

    As a CRM, we handle large amounts of data, so this is an issue to which we pay special attention. We work with the highest security standards and the best providers to ensure maximum data security at all times.

    A few months ago, you closed a financing round worth €120,000. Tell us the details of this financing round and what you have achieved thanks to it.

    This round has been possible thanks to private investors who have trusted our solution, in addition to Enisa, which has not only provided funding but also recently certified us as an emerging company.

    Thanks to this round, we have managed to launch the Minimum Viable Product (MVP) of our solution and acquire the first users and customers. It will also allow us to continue improving our product and gaining the trust of our customers.

    Do you plan to carry out new financing rounds soon to expand the team and continue driving the transformation of real estate through technology?

    Indeed. In our roadmap, we plan to continue incorporating talent for both the development of our technology and for the areas of marketing and sales.

    This year, we will continue expanding our network of contacts and investors who share our vision for technology and want to contribute to making Praefy the leading software in Spain’s real estate sector in the coming years.

    “We work with the highest standards of security and the best providers to ensure maximum data security at all times.”

    Like other sectors, the Spanish real estate is immersed in accelerated digitization that exposes it to new realities and needs. What are the main challenges it faces?

    The real estate sector needs to incorporate technology into all its processes to remain competitive and improve the service it offers to its clients. We want agencies to stop using the traditional “paper and pen” so that they can digitize their entire activity and access it in the cloud at all times.

    How do you think proptech can bring value to the real estate sector?

    Listening to our clients is the best way we have to continue bringing value to the real estate sector. At Praefy, we constantly listen to our clients and their needs to continue improving our product and the solutions we offer them.

    What perspectives do you have for 2024?

    We want this year to be the one where we start gaining strong traction and reach the figure of 1,500 users. Our idea is to become leaders in the Spanish and southern European markets in the coming years.

  • “Our goal is for any investor to be part of Urbanitae”

    “Our goal is for any investor to be part of Urbanitae”

    In a real estate investment platform, trust is crucial. At Urbanitae, we aim to build that trust in two ways. Firstly, we strive to select the best investment opportunities available in the market through a rigorous and secure project selection process. Secondly, we provide each investor with personalized attention and their dedicated manager. Today, we discuss this work with Luis Carvajal, Customer Success Representative at Urbanitae.

    What is the main task of the Investor Relations Department?

    Our department’s main goal is to provide support and information to Urbanitae users and investors. This service ranges from resolving doubts about registration and web operations to in-depth information about projects and portfolio tracking for investors.

    What do investors appreciate the most?

    In my opinion, one of the things they value most is having direct contact both by phone and email, and even in person. In the investment world, knowing that there is someone on the other side who will help you when there are any doubts or issues is fundamental.

    What would you say is the most challenging part of your job?

    Adapting the service to each user or investor. Without a doubt, you have to be very agile and know how to provide each person with the service they demand and need. The investor base is very large, and each person has different goals and concerns, all of which deserve the best possible attention.

    “In the investment world, knowing that there is someone who will help you is fundamental.”

    How do you explain Urbanitae‘s growth over the years?

    I think hard work is fundamental. From our perspective, it’s essential to be clear that each user is very important, that everyone contributes. To grow, we need to ensure that all investors feel they are essential in Urbanitae, because that is the reality.

    Urbanitae is not your first foray into real estate crowdfunding. What sets Urbanitae apart from other investment platforms?

    I would say transparency and the desire to do things in the best possible way. At Urbanitae, we always put the investor first. I believe that’s the most significant change we’ve made compared to other platforms.

    How do you manage with investors’ high demand for projects?

    Many of our projects are funded in minutes, and although this is an extraordinary show of trust from our investors, high demand is a complex issue. The key is patience on both the investor’s and the department’s part. We understand that it can generate a lot of frustration, but it is also true that thanks to the support improvements implemented by the Investor Relations Department, incidents have decreased significantly.

    “We have to ensure that all investors feel they are necessary at Urbanitae.”

    Results are Urbanitae’s best endorsement. Luis, could you explain how the project refund process works?

    It is a relatively simple process. In loan projects, the principal is usually returned, and the total profitability generated is paid in a single installment. In contrast, in capital gains and income projects, a meeting must be held to settle the investment.

    Urbanitae allows anyone to invest, including large capital. What percentage do large investors represent, on average?

    It is clear that, as we grow, we attract the attention of large investors. At this point, they may represent around 10% of the base and about 30% of total funding.

    What is the typical or average investor like at Urbanitae?

    It’s challenging to answer that question because our goal is for all types of investors and even savers to have the option to be part of Urbanitae. In fact, it must be so that we can meet our growth targets.

  • Alibuilding: the developer attracting investors from the United States

    Alibuilding: the developer attracting investors from the United States

    The prime housing market is thriving in Spain. This is a reality that Alibuilding, a real estate developer specializing in luxury projects in Madrid and second-home residences in the Costa Blanca (Alicante), confirms with each of its developments. Part of the business holding of brothers Juan and Pablo Alcaraz – founders of the car rental company Goldcar – Alibuilding offers an exclusive product in privileged locations for buyers and investors seeking design, quality, and sustainability. This is the company’s hallmark, as highlighted by the general director, José Antonio Izquierdo.

    How were the initial steps taken to reach what Alibuilding is today?

    Alibuilding is part of the family-owned Aligrupo, which emerged after several previous experiences in the real estate sector culminated in this project. Alibuilding is a developer born with the intention of consolidating itself in a segment of high-quality development, in spaces of high interest for both residence and investment, and we have positioned ourselves very well over time.

    You promote high-quality residential projects in exclusive locations. What are the distinguishing features of Alibuilding’s developments?

    Yes, location is important. We look for places that are attractive in themselves, that have something unique. And then, the product also sets us apart. Our homes feature materials and finishes that meet the environmental and connectivity demands required by the most demanding markets, both nationally and internationally. Our hallmark is undoubtedly reliability, design, and quality.

    In addition to Alicante, Madrid is another focus of the company. Why these two locations?

    The Costa Blanca is our land, but it also has characteristics that make it very competitive at all levels. Recently, Alicante has been pointed out as one of the best cities in the world to live in. And the entire coastline is the same. It has services, natural environments, and a lot of quality of life. Moreover, it is a very safe area, and the professionalism of the real estate and construction sector here is among the highest in the world. Madrid, on the other hand, within Europe, is one of the most attractive capitals to live in, work, and develop new projects. The capital is one of the most dynamic cities in all of Europe, as evidenced by the arrival of foreign investors.

    Do you plan to develop new projects beyond these usual locations? In which areas?

    We have talked about our natural spaces, Madrid, and the Costa Blanca. But we are not closed to anything; we are always on the lookout for opportunities in places that meet the characteristics that define Alibuilding’s projects because we do not want to give up our spirit and way of being for an investment. Our goal is for Alibuilding and its projects to always be identified. Precisely for this reason, we are not into large-scale promotions and high volume; instead, we are characterized by the quality and features of our product.

    “Both the Costa Blanca and Madrid are secure destinations for both living and investing.”

    The luxury residential market seems to be detached from the current macroeconomic environment. Do you perceive it that way at Alibuilding? How is the demand behaving?

    The real estate market is multipolar; it is very diverse. There is not just one real estate market; there are many: by income, origin, location, quality, etc. Therefore, a single type of analysis is not enough to explain the real estate market’s response. It is true that the high-end product range better withstands specific situations – for example, faced with interest rate hikes and credit concessions – and this is reflected in our sales levels, which are holding up. The buyer, generally foreign, has liquidity and knows how to appreciate our product and destination very well, the Costa Blanca and Madrid.

    In addition to sales promotions, you have also entered the tourist rental market. Why? How many tourist apartments do you currently have in the pipeline?

    Alibuilding does not directly manage tourist rentals, as it is a developer, but Aligrupo, to which we belong through the Alidreams brand, offers these services. We are already operating in the city of Alicante, on the magnificent El Campello beach, and we have a project for tourist apartments in Benidorm, very close to our emblematic building, Benidorm Beach. This market niche is very interesting, it is growing and will evolve towards more professional models than private rentals, which have predominated in the market until now. We offer a tourist apartment with a wide range of services and customer care. It is a perfect mix of the old accommodation model and the freedom of an apartment.

    Where do most of Alibuilding’s customers come from? Why do you think they want to invest in properties in the Costa Blanca and Madrid?

    Both the Costa Blanca and Madrid are safe destinations for both residence and investment. Madrid is the capital, and the province of Alicante is the fourth province in terms of GDP and population in Spain; it is perfectly connected with the rest of the world – its airport is the fourth or fifth in Spain – and has become a perfect destination for digital nomads, those workers looking for quality of life at a good price. And Alicante is very competitive both internationally – the Italian or French coast, even destinations like Florida – and compared to other areas in Spain. These reasons are very attractive to foreigners looking to reside or find a place to enjoy their retirement. Furthermore, investment in the province of Alicante as in Madrid is always a safe haven that appreciates in value.

    “Compared to traditional bank credit, nowadays there are numerous very interesting and more flexible financing options.”

    The purchase of homes by foreigners is gaining strength in our country. What percentage of foreign buyers do you have? Where do they come from?

    There is a balance between national and foreign buyers. Although, in some promotions, foreigners are the majority. They increasingly come from Northern Europe and the East, mainly from Poland. The traditional foreign owner – such as Britons, Dutch, or Central Europeans – remains, but we notice a growing interest from citizens of the United States who have already invested in our promotions. Undoubtedly, it is a growing market with great potential.

    Let’s talk about financing now. Real estate crowdfunding platforms offer a different financing route from traditional banking, which is increasingly sought after by developers. What is your opinion on this?

    Alibuilding does not operate with external financing, and all projects are funded with our own resources. The Spanish banking system is very professional and competitive, providing stability to the markets and the development of our economy. But it is true that, compared to traditional bank credit, there are now many very interesting financing options, more flexible than the traditional banking model.

    Finally, what are your predictions for the behavior of the real estate market in 2024?

    Contrary to the more pessimistic views, we understand that, after exceptional years with large-scale growth and sales, it is normal for the market to stabilize: for everything to tend towards its natural course. For this reason, I would never speak of a recession or crisis – although there may be market segments, such as the medium-low range, that will feel it – but of a normalization of sales and prices that will tend towards more normalized and calm behavior. We are convinced that 2024 will be a good year, and in fact, we plan to launch several projects this year.

  • “Transparency has been our top priority at Urbanitae”

    “Transparency has been our top priority at Urbanitae”

    Introducing a novel product or service into the market is no easy task. A few years ago, this was evident with real estate crowdfunding, but nowadays this investment model is established in the market. This achievement wouldn’t have been possible without a solid marketing team that has promoted both real estate crowdfunding and Urbanitae. In today’s interview, we speak with Mar Carrillo, Marketing Automation Specialist at Urbanitae, to explore in detail the work of this department.

    What are your functions as a Marketing Automation Specialist?

    My main role is to thoroughly understand the users who come to our platform and facilitate their process from the moment they register. This involves implementing marketing automation strategies that ensure effective and recurring communication without being overwhelming.

    One of the most visible responsibilities is communicating the opening of projects to registered users. We ensure they have access to all relevant information, provide them with facilities to remember the opening date and time, and offer them the opportunity to participate in webinars with the developers.

    All this is supported by a financial education strategy aimed at ensuring that all Urbanitae investors have the necessary knowledge to make informed decisions about their investment strategy and perform solid analyses of our projects.

    How long have you been working at Urbanitae?

    I’ve been with the company for almost three years, and time has passed surprisingly quickly. When I joined, the team consisted of around 16 people, and today we are more than 40. The company has experienced significant evolution in terms of processes, teams, and support. However, what has always characterized Urbanitae is the strong sense of camaraderie and the enjoyable moments we share, which contribute to an enriching and collaborative work environment.

    Could you talk about how you’ve experienced the evolution of Urbanitae from a marketing perspective in recent years?

    The evolution of Urbanitae has been remarkable. In the beginning, our focus was on making ourselves known. Over time, the interest of small and medium savers grew, and the brand’s notoriety began to increase, driving demand in our projects. To adapt to this growth while still prioritizing transparency, new channels were opened, and actions that added value to our investors were identified.

    “What has always characterized Urbanitae is the strong sense of camaraderie”

    Offline actions were implemented, such as events aimed at both investors and developers, and prominent sponsorships, such as that of The Phantom of the Opera. These initiatives not only expanded our reach but also strengthened the relationship with our investor community.

    What is the secret to having promoted something as specific as real estate crowdfunding in just a few years?

    The success in promoting real estate crowdfunding in such a short time is based, in my opinion, on two fundamental pillars. First, transparency has been our top priority. Although the concept of real estate crowdfunding may seem complex, we give potential investors the opportunity to see specific projects materialize, whether in a residential housing development or in a commercial space. Additionally, we provide detailed information, such as real estate market studies, appraisals, and economic summaries prepared by our expert analysts. All this is accompanied by telephone and in-person service to address any doubts that may arise during the investment process.

    Secondly, the importance of financial education. At Urbanitae, since we introduced Matías in our television spot, we have been committed to accompanying those who wish to learn not only about real estate crowdfunding but also about investment in general and the real estate sector. We have developed a learning process that covers everything from investment and savings fundamentals, through different investment strategies and real estate investment, to much more advanced concepts. This approach has allowed us to present real estate crowdfunding as an accessible, safe, and profitable option for investors of all sizes.

    How many people are on the Marketing team, and how do you organize within the department?

    Currently, our Marketing team consists of 12 people. We have specialists dedicated to various areas, including a performance team, design professionals, a marketing analyst, as well as individuals focused on content and social media, in addition to my role as a Marketing Automation Specialist.

    “We have committed to accompanying those who wish to learn not only about real estate crowdfunding but also about investment in general and the real estate sector”

    There is close collaboration among team members. We have weekly follow-ups to stay informed about the various actions implemented across all marketing channels.

    In the face of changes in the market or consumer trends, how do you adjust marketing automation strategies?

    Weekly and monthly follow-ups allow us to identify any emerging changes in the sector or consumer behavior. Based on this analysis, I consider various possibilities for adjustment, either with specific actions or changes in the overall strategy, and develop a detailed proposal. Everything is measured with concrete data, allowing us to move forward confidently or discard ideas that don’t work securely.

    How do you collaborate with other departments, such as Investor Relations or Technology?

    In our daily work, I would say that all departments collaborate very frequently. I’ll highlight two examples. When we publish a project, we maintain constant communication with the Real Estate department to obtain detailed information. This collaboration ensures that we have all the necessary data for an effective presentation on the platform.

    Similarly, we work hand in hand with the Investor Relations department. Their daily contact with investors gives us ideas that enable us to provide efficient support to investors in the various phases of their process.

    Finally, how do you stay updated on the latest marketing trends?

    There are many resources where I can find news and marketing trends. Reports from associations and various companies, webinars of all kinds, and also in-person events from different suppliers or organizations where you can find new ideas to implement.

  • “The future of the real estate market lies in automation and scaled production.”

    “The future of the real estate market lies in automation and scaled production.”

    Determined to elevate design and construction standards, WoHo Systems emerges from the hands of architects Antón García-Abril and Débora Mesa. Both are also founders of Ensamble Studio, known for distinctive projects such as the reconstruction of the European Parliament and Can Terra in Menorca. In this interview, Borja Soriano, architect and COO of WoHo Systems, unveils the essence of the company. Supported by technology, it can fully integrate critical areas typically misaligned in most architectural developments. The design, engineering, and manufacturing of WoHo Systems’ buildings result in more resilient, intelligent, and sustainable constructions.

    You are a recently established company, but with a team that has extensive experience in the real estate sector and various fields. How and why did WoHo Systems come about? Who is behind the project?

    WoHo Systems emerged in response to the current situation in the real estate and construction sector. Co-founders Antón García-Abril and Débora Mesa had been developing prefabrication applied to architecture for years at their firm Ensamble Studio, where I have been an associated architect since 2013. After serving as project managers and also builders for Ensamble Studio’s works, they identified many problems in the construction process and the relationship between all stakeholders. Therefore, they began researching with the goal of creating an automated, certified, and sustainable construction system. As we worked and identified deficits in these processes, we decided that the only way to audit and certify quality in construction, sustainability, design, engineering, and execution was to completely control the manufacturing process. This is how WoHo Systems was born.

    You claim that we are experiencing a paradigm shift in design and construction. How does WoHo Systems propose that we face this transformation?

    After analyzing many existing multifamily and Built-to-rent buildings in Spain and the United States, we concluded that 80% of construction is the same in all of them. They always seek the structural bay (distance between two parallel structural elements) and the layout that allows for a more efficient ratio of built/usable area. The only thing that varies substantially is the envelope.

    At WoHo Systems, we automate that 80% of the building with a design that, after several years of study, we believe is the most efficient. We always design the envelope separately in the project, creating a product that is completely industrializable but unique.

    “The future of construction lies in information. With new digital technologies, it is increasingly easy and efficient to integrate processes.”

    Construction is moving towards more resilient, intelligent, and sustainable buildings. How does WoHo Systems contribute to achieving this goal in its projects?

    WoHo Systems collaborates with the best suppliers and companies in the market. Not only for the quality of their product but because we share values and a goal: to create a sustainable future for all of us. They are involved from the very beginning in the design to avoid material waste and optimize their manufacturing to the maximum.

    Our buildings are 100% electric, and we only use water in our systems. As a product, our units are 100% digitally modeled, and all consumption and controls are fully integrated into a unit management system that gives the user and owner real-time access to all building information, as well as a 3D model of their home. All this information, combined with the best materials, extends the building’s lifespan and prolongs its life cycle.

    Which of your projects would you say best represents you?

    Without a doubt, e-Parla 5X. It is a building we are developing in the historic center of Parla in Madrid. With this building, which we are promoting ourselves, we want to show the world that luxury can be democratized and offer a “Carbon and Net Zero” home, BREEAM excellent – “Building Research Establishment Environmental Assessment Methodology” certified – with the best qualities in the market in a neighborhood that represents the reality of Spanish society. In addition, we chose a plot between party walls, with difficult access and poorer soil, so that our future clients can understand that an automated system can fit perfectly on any plot, playing with the cores and common areas, and also have a unique design. The building is already 100% prefabricated in our factory and is being finished to be assembled at the beginning of 2024.

    What would you say are the main challenges facing the construction industry in terms of sustainability?

    A factor that challenges sustainability is the cost of building and construction. Sustainability is often thought of as a value associated with the luxury market and small scale, generally implemented in an advanced project phase, after the design process, as an addition. This is not the case with WoHo Systems, as we incorporate these principles from the initial design phase, in the choice of materials and systems. This drastically reduces costs and allows our clients to have a building with zero carbon and energy impact that fits into the cost of the Spanish rental market.

    Sustainability is the mission that guides us and is intrinsic to our product. To achieve this goal, we have partnered with companies like Transsolar, leading WoHo Systems’ environmental strategy.

    “Our goal is to decarbonize architecture and manufacture 50,000 Net Zero homes by 2050.”

    You recently attended the I Proptech Forum organized by Deloitte in Madrid, where current challenges were analyzed to accelerate the digital transformation of the real estate sector. Where do you think we stand?

    We believe that the future of construction lies in information. With new digital technologies, it is increasingly easy and efficient to integrate processes and analyze data. All digital tools: 3D scanners, BIM models (Building Information Modeling), Digital Twins, data management and manufacturing software, etc., allow us to evaluate the life cycle of buildings, energy measurements, logistics from manufacturing to demolition, operate the building, incident reporting… In the real estate sector, it also gives us the opportunity to detect assets and assess potential developments.

    We believe that in the short term, all this information will not only be an added value but mandatory, as is already the case in other sectors, and the sooner it is implemented, the more efficient and hygienic the process will be.

    How do you see the future of the real estate market?

    We have a rapidly growing population, constantly migrating to new points of cultural interest. Markets inflated and with housing needs but without means to execute them. Pandemics that change the way cities are organized. At WoHo Systems, we understand that it is important to detach the product from its location to avoid all these fluctuations. We manufacture in a controlled environment, in a stable market, and supply to any place in the world. The enormous demand for new housing and the goal of certifying the quality of our product make automation and scaled production the only future of the real estate market for us.

    And the future of WoHo Systems in the short and long term?

    WoHo Systems is a Venture Capital-funded company whose goal is to automate the construction process and manufacture carbon and energy-zero homes on a large scale.

    Now we can manufacture between 200 and 400 homes per year, and our goal is to reach around 2,000 homes with an automation system that we have already designed, but we need a pipeline to implement it.

    Our closest goal is the completion of the e-Parla 5x project next year. Currently, we have 24 units planned and ready to be developed in 2024 in Madrid, and we are expanding our horizons to California and Massachusetts in the United States, where we have planned 200 and 96 units, respectively. We understand that this expansion and growth will be a springboard to reach other places worldwide and add value to the company. We will base our operations in Madrid and work with subsidiaries (last-mile factories) in different locations to carry out final assemblies, inspections, finishes, etc.

    With WoHo Systems, our goal is to decarbonize architecture and manufacture 50,000 Net Zero homes by 2050.