The Rise of Commercial Investment in Spain in 2024

Discover the key factors behind the growth of investment in the commercial sector in Spain.

Spain has witnessed a boom in commercial investment.

Equipo Urbanitae

30 August 2024

4 min read

Share:

IN THIS ARTICLE:

Spain has witnessed a remarkable surge in commercial investment. This growth is not only the responsibility of local investors but also of international funds that see the Spanish market as a good opportunity. Besides the attractiveness of our country for the international market, several factors explain why commercial investment in Spain is becoming an increasingly interesting option.

The retail sector is showing positive results. According to Savills, sales grew by 9.6% in 2023, while footfall increased by 7.4%. Outlets, medium-sized retail parks, and shopping centers lead in visits; sports, health and beauty, and home equipment top sales. Between January and May 2024, the consultancy forecasts a 3.9% expansion in sales and a 3.4% increase in footfall.

Key Factors in the Rise of Commercial Investment in Spain

Economic Recovery and Stability

The Spanish economy is showing an increasingly stable scenario. This situation has fostered a favorable environment for investment in general in our country, particularly in the commercial sector. Both national and international investors have identified Spain as a market with high growth potential, where commercial assets offer attractive profitability opportunities.

Increase in Tourism and Consumption

Spain continues to be one of the most visited tourist destinations in the world. In 2024, the country is expected to receive 83.7 million international visitors, surpassing the previous record of 83.5 million in 2019. Undoubtedly, this will be one of the drivers of national GDP growth this year, which, according to the International Monetary Fund (IMF), will be 2.4% for this year.

In this context, cities such as Madrid, Barcelona, Valencia, and the main coastal areas have seen an increase in investment in commercial premises and shopping centers driven by increased consumption.

Diversification of Real Estate Portfolio

As a diversification strategy, the commercial sector has become a key tactic. When investing in real estate, it is also favorable to capitalize on commercial assets to ensure a balance between risk and return.

Similarly, compared to the greater volatility of the residential sector, commercial premises show less dependence on rental regulations and greater stability in income flows.

Opportunities in the Commercial Market

Premises in Prime Areas

Prime locations, such as the main shopping streets of Madrid and Barcelona and other major cities in Spain, are undoubtedly the most in demand, due to the constant influx of consumers and the preference of major brands for these locations.

Among the most in-demand streets year after year are Preciados Street and Serrano Street in Madrid; Portal de l’Àngel, and Passeig de Gràcia in Barcelona, with the most expensive premises in the country due to the influx of both tourists and residents.

Other highly valued streets for the commercial sector in Spain include Colón Street in Valencia, Gran Vía in Bilbao, Marqués de Larios Street in Málaga, and Tetuán Street in Seville.

Shopping Centers and Retail Parks

Shopping centers, which took a hit during the pandemic, have shown surprising resilience. The combination of retail and entertainment remains attractive, so much so that they have recorded record figures in the past year and increasing levels of investment.

As a sign of their solid recovery, during the first quarter of the year, the average occupancy rate of premises in shopping centers and retail parks reached 94.4%, the highest since 2018. And in terms of sales, they exceed 2019 levels by 19.4%. Pre-pandemic levels have not yet been achieved; however, the first quarter of this year saw a 2.8% increase, getting very close.

Future Prospects

The rise of commercial investment in Spain appears to be on an upward trajectory. The positive trend is expected to continue, driven by economic stability, international attractiveness, and the ongoing evolution of the retail and logistics sectors.

With these favorable prospects, Spain is emerging as one of the most promising alternatives in Europe, offering solid returns and development opportunities in a stable and constantly evolving economic environment.

About the author

Equipo Urbanitae

See more

Topics related to this article

Click a topic to explore

2026 Guide

Investor's Guide: Everything You Need Before Investing

A practical overview of the key issues in crowdlending and real estate equity.

Download guide

Newsletter

Don't miss any of our projects

Receive in your email the announcements of new projects and the latest news from Urbanitae.

Subscribe

Nueva oportunidad de inversión en la plataforma

Proyecto de plusvalía en Cádiz con una TIR preferente de 14,2% en un plazo estimado de 22-26 meses.

Ver proyecto

Urbanitae Academy

Practical training for investors who want to go one step further. Courses, masterclasses and real cases.

Access Academy

Related reading

Urbanitae en SIMED 2026: capital y nuevos modelos de living. Urbanitae at SIMED 2026: capital and new living models. Urbanitae au SIMED 2026 : capital et nouveaux modèles de living. Urbanitae al SIMED 2026: capitale e nuovi modelli di living. Urbanitae no SIMED 2026: capital e novos modelos de living. Urbanitae auf der SIMED 2026: Kapital und neue Living-Modelle.

Urbanitae returns to SIMED as a leading partner in the real estate sector

Urbanitae returns to SIMED, one of Spain’s leading residential real estate events. Carlos de Garnica will join the Living in Evolution forum to discuss capital, investment and commercialisation in a market where new living models continue to emerge.

5 November 2026

Gonzalo Urdiales

Inversión en living: récord de capital y poca oferta. Investment in living assets: record capital, limited supply. Investissement dans le living : record et offre limitée. Investimenti nel living: capitali record, poca offerta. Investimento em living: capital record, pouca oferta. Investitionen in Living-Immobilien: Kapitalrekord.

Record investment in living: more capital, but rental housing supply is growing more slowly

Spain's living sector attracted €2.934 billion in the first half of 2026, driven by deals involving existing portfolios. We examine why investment is outpacing new supply, how build-to-rent is evolving and why flex living is gaining ground.

4 November 2026

Lucía Hernández

Locales comerciales prime: qué atrae a los inversores. Prime retail properties: why investors value them. Locaux commerciaux prime : pourquoi ils attirent. Locali commerciali prime: perché attirano capitali. Lojas em zonas prime: porque atraem investidores. Prime-Einzelhandelsimmobilien: Was Anleger anzieht.

Prime high street retail: why the best commercial properties continue to attract capital

Retail properties on the most sought-after shopping streets attract strong demand despite limited supply and high prices. We examine prime locations, initial yields, and why tenants and lease terms matter when assessing an investment.

29 October 2026

Lucía Hernández

Urbanitae, leaders in real estate co-investment in Spain and Portugal

Opens the door to a diversified real estate portfolio

Invest now