“Next Madrid is a great example of public-private collaboration”
Last Updated on 18 December 2025 by Equipo Urbanitae
En los últimos años, en la ciudad de Madrid han emergido múltiples enclaves empresariales. Pero Next Madrid pretende ser algo más. Ubicado en la zona de Manoteras, en el barrio de Hortaleza, se concibe como un proyecto que impacta en el entorno y sus habitantes, promoviendo al mismo tiempo el desarrollo y el bienestar. Más de 293.000 m2 de oficinas, de los cuales 97.544 m2 están catalogados como oficinas de grado A. La unión de la zona empresarial y residencial, hacen de esta área el emplazamiento perfecto para impulsar un barrio con todos los servicios y próximo al centro de la capital. Sostenibilidad, movilidad, tecnología…, y también ocio son algunos de sus pilares. Así nos cuenta, Borja Ramírez del Pino, Marketing Manager de Next Madrid.
What was the initial vision behind the creation of Next Madrid, and how has it evolved during the project’s development?
From the beginning, we were clear that Next Madrid had to be much more than a business hub located in Manoteras. Usually, large companies and office buildings are established in neighborhoods near residential and commercial areas without considering their surroundings or integrating with them.
Next Madrid seeks to break those barriers. It was therefore conceived as a project that would positively impact the urban environment, mobility, livability, communication, and the entire Manoteras community, improving the experience of office users, shopkeepers, and residents, while adding vitality to the neighborhood.
Since its inception in 2023, Next Madrid’s initiatives have evolved from brand awareness and communication actions, events for different types of users, CSR initiatives, urban improvement plans, mobility measures… and now we are focusing on activities and events that foster integration between office users, shopkeepers, and residents.
“CBRE acts as a strategic partner, bringing its expertise in urban planning, investment attraction, and execution of action plans”
Who is behind the project from a financial and management perspective?
Next Madrid was born from the vision of some of the most important companies in the real estate sector, such as Árima, Bermejo & Williamson Real Estate, Onix, PineBridge Investments, IBA Capital Partners, and Catella AM Iberia. Although it is a private initiative, Next Madrid is a great example of public-private collaboration, as the City Council and the Hortaleza District Board play an important role in implementing certain measures.
Additionally, CBRE acts as a strategic partner, bringing its expertise in urban planning, investment attraction, and execution of action plans.
Why does Next Madrid stand out compared to other areas in Madrid?
The northern area of Madrid is already a benchmark and an investment hub, and it will continue to be so with upcoming major projects.
However, to highlight the advantages that Next Madrid specifically offers, we must mention its strategic location, excellent connectivity with the main roads of Madrid, a healthy, sustainable, and connected environment aligned with new business demands and work trends, all at very competitive rents compared to other areas of Madrid.
How was the mix of uses in Next Madrid defined?
The mix responds to a comprehensive vision of the workspace. In addition to offices, new services have been incorporated. For example, in terms of gastronomy, Next Madrid has already improved the area’s existing offer. Its tenants include top-tier restaurants and itinerant food truck circuits with premium brands. All this is within the Next Madrid spaces.
Moreover, the Next Madrid community periodically organizes exclusive events for its users, allowing them to enjoy the excellent facilities in an afterwork setting while connecting with the local business network and establishing strategic partnerships. Sports offerings are also a reality, with a Running Club and wellness activities planned soon.
What role do technology and sustainability play in this project?
They are fundamental pillars. Next Madrid’s buildings are designed with state-of-the-art technology, advanced connectivity, and energy efficiency criteria. Sustainability is reflected in resource management, mobility, accessibility, and the commitment of companies to responsible environments.
Next Madrid’s buildings are designed with state-of-the-art technology, advanced connectivity, and energy efficiency criteria.
What types of companies or tenants are choosing offices in Next Madrid, and what are the occupancy expectations for the coming years?
Next Madrid hosts some of the best national and international companies across diverse sectors, including technology, consulting, legal, finance, human resources… as well as significant startups and scaleups in innovation, design, and R&D.
Demand has historically been strong, and expectations point to growing occupancy, driven by the attractiveness of the environment and the quality of the spaces.
How does the project aim to contribute to the urban and social environment of the neighborhood?
We can say that Next Madrid is already transforming the daily lives of neighbors and workers, generating a very positive impact on the neighborhood. The wide range of services, events, and activities contributes positively to the regeneration of the Manoteras area and fosters interaction with local residents, who see how a traditionally business district welcomes them and becomes a real alternative for leisure, dining, and well-being.
What future phases or expansions are planned for Next Madrid, and could this project be replicated in other areas of Madrid or other cities?
Currently, work is underway on a mobility and urban improvement plan for Manoteras, with a two-year execution horizon. This plan includes the development of green areas, lighting, mobility, transport, services, and accessibility improvements.
Regarding replication, the Next Madrid model, due to its success and transformative capacity, could indeed be applied in other areas of Madrid or Spain, as long as it is adapted to local needs.
