When Michael Erd co-founded Enso Co-living, he had a clear mission: to offer a unique living experience that combines flexibility, design, and a dynamic community for young professionals and digital nomads. Today, with over 600 rooms in cities such as Barcelona, Madrid, Valencia, and Mexico City, the company is not only redefining the concept of coliving but also spearheading a global expansion backed by technological innovation, sustainability, and a firm commitment to quality. In this interview, we delve into the vision, challenges, and future plans of one of the pioneers in this sector.
What inspired the creation of Enso Co-living, and what is its main mission?
The inspiration came from a personal need of co-founder Michael Erd, who was looking for a space that offered comfort, services, and a high-quality community experience when he moved to Barcelona. The company’s main mission is to provide a complete, worry-free living experience where residents can feel at home and grow as individuals.
How many rooms are currently available?
Enso Co-living offers more than 600 rooms in cities such as Barcelona, Madrid, Valencia, and Mexico City.
What sets your company apart from other coliving models?
Enso Co-living stands out by offering a premium experience focused on community, with high-quality design, all-inclusive services, and meticulous attention to customer experience. Additionally, the company is exploring complementary revenue strategies, such as technology integration and community monetization.
What role does technological innovation play in your offering?
Technology is a key pillar for Enso Co-living. We are developing digital platforms to enhance the experience for both residents and property owners, automating processes such as billing and lead generation. Furthermore, we are exploring the use of artificial intelligence to optimize management and improve scalability.
“The coliving market is booming due to trends like remote work and the preference for flexible living models.”
What type of user typically opts for coliving?
Our typical users are young professionals and digital nomads aged between 25 and 40. They seek to live in well-located urban spaces with all-inclusive services and a vibrant community that allows them to build personal and professional connections through events and activities.
How do you view the market’s evolution in Spain, and what are your plans for continued growth in the country?
The coliving market is booming due to trends like remote work and the preference for flexible living models. We plan to expand our network in Spain with more rooms while focusing on international growth, maintaining our commitment to community, quality, and sustainability.
In the United States and Mexico, you are growing after receiving an €8.2 million investment from the U.S.-based private equity fund XY Booster. How are these markets developing?
Enso Co-living is in the early stages of expansion in these markets. In Mexico City, for example, we are exploring real estate opportunities in key areas such as Polanco and Roma, prioritizing competitive pricing and occupancy strategies to ensure initial success. Additionally, we are considering expanding to other locations like Miami, New York, London, Lisbon, and Milan.
“We plan to expand our room network and enter new markets like the United States, Asia, and Mexico.”
How do you choose the location for new coliving projects in each country?
Enso Co-living selects locations based on criteria such as local demand, the quality of available properties, and economic feasibility. We also prioritize areas with good accessibility and potential for building active, dynamic communities.
How do you envision the market in the next five years, and what role will your company play in it?
As a current leader in this segment in Spain, Enso Co-living aims to lead the global market within the next five years. We plan to expand our room network, enter new markets like the United States, Asia, and Mexico, and diversify revenue streams. With a model that combines quality design, technological innovation, and sustainability, we will establish ourselves as the premium coliving option worldwide, offering the best experience to our users.
