Direct Investments: How to Invest in Properties with Urbanitae
Last Updated on 20 November 2025 by Equipo Urbanitae
Investing in residential property has always been one of the most intuitive ways to protect and grow your wealth. However, for many investors, it remains a complex process: finding opportunities, negotiating, studying documentation, understanding if the price is competitive, coordinating renovations, dealing with bureaucracy… in short, taking on an effort and level of knowledge that isn’t always accessible.
Urbanitae Direct Investments was created to simplify this path. It offers a way to invest in real estate directly, backed by professional analysis, with the option to delegate the entire process for a truly passive experience. Naturally, as a new product, many questions arise. This article aims to answer the most common ones.
What is Urbanitae Direct Investments?
Direct Investments (DI) is the Urbanitae line that allows investors to buy a property directly, whether new-build or resale. The difference compared to buying on your own is that here you are not alone: every unit on the platform has undergone technical, legal, and financial analysis and comes with a clear roadmap.
In other words: you gain access to opportunities filtered by a specialized team, with data, comparables, and realistic valuations. And, if you wish, you can delegate the entire process.
What types of properties are offered and how do they differ?
Urbanitae mainly works with two lines:
- New-build, designed for those seeking medium- to long-term appreciation. These are usually units in early or advanced stages of development, purchased at competitive prices, expected to gain value upon delivery or as the area matures.
- Resale, aimed at generating recurring rental income from day one. These properties are selected in areas with strong demand, liquidity, and realistic rental potential.
The choice between the two is not just financial: it depends on your goals. New-build works well for those seeking capital gains, while resale is better for those looking for stability and cash flow.
Why trust Urbanitae to buy a property?
This is a legitimate question: what does Urbanitae offer that you can’t do yourself? The answer is twofold: criteria and support.
Urbanitae acts as a pre-filter. Only properties that have passed a thorough review are published: potential appreciation, rental viability, property condition, documentation, comparables, and demand in the area. This process, on your own, could take weeks and require technical expertise.
Moreover, Urbanitae doesn’t just show you opportunities; they guide you through the entire transaction, from reservation to notary. Investing directly in property always involves important decisions, but doing it with the support of a specialized team reduces friction and adds an extra layer of security.
How the reservation and allocation process works
A common question is what happens when you decide to reserve a unit. The process is simple: you make a €1,000 reservation and enter the list of requests. An Urbanitae analyst reviews each reservation based on clear criteria: the unit is assigned to the first person who completes the process correctly.
If you are allocated the property, you receive all documentation and move to the formalization phase. If not, the reservation is automatically refunded.
Transparency is total: in your personal area, you can see the status of your request at all times. And if you cancel before the property is allocated, there is no penalty. Only in case of confirmed allocation and later withdrawal could you lose the deposit, as it acts as a commitment to the operation.
What happens after allocation?
Once the property is allocated, the process moves to a more technical phase: signing the deposit or purchase contract, preparing documentation, legal review, and finally signing at the notary. Urbanitae guides you through each step.
And if it’s a resale property and you want to rent it, you can continue delegating: managing utilities, insurance, potential renovations, finding tenants, signing contracts, and administering rentals—through Urbanitae or its specialized partners.
For many investors, this is key: it allows them to become property owners without becoming property managers.
What does this model offer compared to buying on your own?
Three things: time, information, and professionalization.
Buying property involves searching, analyzing, negotiating, reviewing documents, organizing visits, coordinating technicians, applying for a mortgage, evaluating renovations, and assuming the risk of mistakes. Direct Investments removes much of this friction: it offers filtered, valued properties presented with all relevant information.
Additionally, something usually only available to professional investors: access to discounted units, especially new-build. The platform can offer below-market prices due to direct agreements with developers and owners, selecting only opportunities that truly fit an investment strategy.
Finally, you have the freedom to decide how involved you want to be. You can be an active investor or completely passive. Urbanitae adapts to you.
A new model for investors seeking clarity and quality
Urbanitae Direct Investments was created at a time when many investors want to enter the real estate market but seek more professional, transparent, and simpler tools. This model combines the best of both worlds: direct ownership—with its security benefits—and guided, accompanied investment experience that Urbanitae already offers in its co-investment platform.
In future articles, we will dive deeper into technical questions: returns, financing, mortgages, minimum capital, risks, and how to interpret Urbanitae’s rental calculators.
For now, the key idea is simple: investing directly in real estate can be much easier and safer when you don’t do it alone.
