“Buying a home will be as simple and natural as booking a trip.”
Buying and selling homes with AI intelligence is now possible. The Spanish platform eVoost AI, specialized in real estate commercialization through Emotional AI, manages the entire sales process for property developers—from product design to buyer interaction—optimizing pricing, predicting demand, and personalizing every experience. With a presence in Europe, the United States, and the Middle East and North Africa (MENA), and backed by Abu Dhabi’s sovereign wealth fund and the Hub71 technology ecosystem, the company projects that within three to five years, buying a home will be as seamless as making an online reservation. We spoke with Cristian G. Pastrana, CEO & Founder, about how eVoost is transforming the home buying and selling process.
What is eVoost AI and what value does it bring to the real estate market?
eVoost AI is an AI-native Operating System for real estate developers. We are not an agency nor an advanced CRM: we are the technological layer that connects product, marketing, sales, and data into a single AI-driven operational engine.
“we help developers build better, sell faster, and maximize profit“
Our value proposition is very clear: we help developers build better, sell faster, and maximize profit by eliminating reliance on manual processes and outdated commercialization models.
Compared to the traditional model—fragmented, slow, and dependent on intermediaries—eVoost introduces a system that delivers real demand prediction, intelligent and dynamic pricing, AI-operated digital sales funnels, and full control over both the D2C channel and buyer data. In a sector with tight margins and growing competition, intelligence becomes profitability.
How does the platform work, and what role do virtual agents and “emotional” AI play in the sales process?
The platform orchestrates all phases of a project’s go-to-market strategy. Before launch, it performs predictive market and buyer analysis, designs the product based on demand (including unit mix, sizes, and amenities), and defines a pricing strategy based on elasticity models.
During commercialization, AI automates the entire funnel (lead capture, nurturing, activation, and closing) and operates virtual agents available 24/7 via voice, WhatsApp, web, and email, capable of responding in more than ten languages.
In the realm of Emotional AI, a proprietary engine analyzes emotional signals and buyer behavior to deliver a fully personalized experience for each user—adapting tone, pace, content, arguments, visuals, or configurators—multiplying conversion rates by four and increasing engagement by over 300%.
For developers, the platform provides a single dashboard displaying everything happening during commercialization in real time, along with future demand predictions and intelligent alerts.
In short, it is a system that never sleeps, responds in seconds, and turns every interaction into actionable data.
What concrete advantages does eVoost AI offer developers and buyers compared to traditional methods?
For developers, eVoost can accelerate go-to-market speed by up to six times, increase profit by around 20% through intelligent pricing strategies, and quadruple lead conversion efficiency. It also eliminates information leaks and lost contacts, provides full funnel control (both D2C and, if desired, B2B brokers), and significantly reduces operating costs. Access to real “buyer intelligence” replaces commercial intuition with precise, actionable data, enabling decisions based on actual buyer behavior.
For buyers, the benefits include immediate, clear responses in their own language; transparent and non-intrusive processes; and a fully personalized journey aligned with their emotional profile, needs, and budget—along with the ability to configure, reserve, or schedule without friction.
In practice, buyers experience the journey they should always have had, while developers sell as never before.
What technology powers eVoost AI, and why is it key to its success?
eVoost uses an advanced Applied AI stack, built specifically for real estate, including:
- Generative AI models for autonomous, multi-channel communication
- Emotional AI to detect motivations, affinities, churn risk, and closing probability
- Predictive Analytics for demand, pricing, absorption, and forecasting
- Data Lake and ETL/ELT processes integrated with CRMs (HubSpot, Salesforce…) and marketing platforms
- Dynamic Web Funnels with content and images generated and adapted to the buyer’s emotional profile
- Automation Engine executing 24/7 commercial follow-up
- Full-stack integration, where marketing, sales, product, and data converge in a single core
Why is this key? Because the real estate sector has never before had a tool capable of thinking, executing, and learning at the same time.
What results has eVoost achieved since its founding?
The results achieved in less than 18 months have been exceptional. We have signed $1.76B in GDV with international developers and exceeded $21M in assured revenue, meaning income secured through future success. We currently have an active presence in Europe, MENA, and the United States; manage ten live projects; and will launch eleven more before December. We will also reach profitable growth in 2025—something rare in AI-first models within the sector. Our progress includes collaborations with leading developers in Spain, the UAE, Saudi Arabia, Romania, and Miami. All of this has been made possible by a multidisciplinary team and the institutional backing of Hub71 and Abu Dhabi’s technology ecosystem.
The €860M exclusivity agreement with Hercesa: what does it represent for eVoost and the sector?
This agreement marks a turning point in Europe. It is the largest technology agreement applied to residential sales ever signed in Spain, aligning a leading developer with a fully digital, AI-driven operating model. It also introduces, for the first time in Europe, the concept of an AI Operating System for Developers, moving away from dependency on external agencies or highly fragmented models.
For eVoost, this milestone consolidates our position as a strategic technology partner rather than a simple vendor. It also accelerates our European expansion, validates our technology globally, and demonstrates that the European market is ready for real transformation—not merely incremental change.
Your business model is performance-based: how does it work and what does it imply?
Our model is simple and transparent. There is an OS setup fee associated with system implementation, and a success fee—around 2%—that is charged only when the developer sells.
For developers, this means minimal risk and full alignment of interests: if there are no sales, eVoost generates no revenue. It also creates a constant incentive to optimize pricing, product, and go-to-market strategy.
For eVoost, this model applies positive pressure to maximize performance, fosters long-term relationships based on measurable results, and allows the solution to scale across large portfolios and multiple markets.
What market changes make a solution like eVoost necessary?
The real estate sector is facing three key structural shifts. First, buyers have changed, but the industry has not always adapted. Today’s customer demands immediacy, expects personalized experiences, and seeks transparent processes that offer autonomy in decision-making.
Second, developers need to work with real data—not intuition. This means knowing which product will work before building it, adjusting prices in real time, and maintaining brand control in an increasingly global market.
“Today’s customer demands immediacy, expects personalized experiences, and seeks transparent”
Finally, dependence on brokers or manual processes is no longer scalable. These models involve high costs, loss of brand control, and a lack of visibility and traceability throughout the commercial process.
eVoost removes these barriers through a system capable of continuously thinking, executing, and optimizing.
What is eVoost AI’s vision for the next 3–5 years?
Our vision is clear: to become the global Operating System for the residential sector, from Abu Dhabi to the world. We aim to expand aggressively across MENA, the United States, and Europe, integrating complementary services such as insurance, furniture, and financing directly into an AI-operated funnel. We aspire to evolve toward a model where 100% of demand and product are connected through real-time data, leading the transformation toward a more efficient, sustainable, and buyer-centric real estate industry.
Ultimately, we foresee that within three to five years, buying a home will be as simple and natural as booking a trip—powered by artificial intelligence that understands who you are and what you need.
