{"id":73058,"date":"2025-11-14T11:26:28","date_gmt":"2025-11-14T10:26:28","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=73058"},"modified":"2025-11-14T11:56:17","modified_gmt":"2025-11-14T10:56:17","slug":"revitalizar-o-investimento-imobiliario-contra-a-desertificacao-populacional","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/pt-pt\/2025\/11\/14\/revitalizar-o-investimento-imobiliario-contra-a-desertificacao-populacional\/","title":{"rendered":"Revitalizar: o investimento imobili\u00e1rio contra a desertifica\u00e7\u00e3o populacional"},"content":{"rendered":"\n

\u00c0s vezes, as grandes ideias nascem dos problemas mais cotidianos. Em Ausejo, uma pequena vila da Rioja, uma antiga casa usada como armaz\u00e9m deu origem \u00e0 Reviv\u00eda, um projeto com impacto social. Quando os propriet\u00e1rios decidiram vender, os inquilinos depararam-se com uma realidade t\u00edpica do meio rural: falta de recursos e aus\u00eancia de pequenos empr\u00e9stimos hipotec\u00e1rios para reformar habita\u00e7\u00f5es. Esta dificuldade revelou uma oportunidade latente no mercado imobili\u00e1rio rural. \u00cd\u00f1igo A\u00f1aut e Antxon Aizpuru, fundadores da empresa, transformaram este desafio num modelo replic\u00e1vel: recuperar casas vazias nas aldeias e transform\u00e1-las em lares acess\u00edveis, sustent\u00e1veis e cheios de vida.<\/p>\n\n\n\n

O que distingue a vossa abordagem dos modelos imobili\u00e1rios tradicionais e como evoluiu o vosso modelo desde o in\u00edcio?<\/strong>
Ao contr\u00e1rio de outros modelos de investimento imobili\u00e1rio, o nosso \u00e9 um investimento de impacto<\/strong>. Os nossos investidores n\u00e3o procuram apenas rentabilidade, mas tamb\u00e9m um impacto social mensur\u00e1vel, e a nossa proposta combina ambos. Na Reviv\u00eda<\/a> oferecemos retornos de cerca de 6% e um impacto tang\u00edvel: cada casa renovada torna-se um novo lar, arrendado a um pre\u00e7o acess\u00edvel, permitindo que uma fam\u00edlia se estabele\u00e7a numa aldeia.<\/p>\n\n\n\n

Transformar casas vazias em habita\u00e7\u00f5es acess\u00edveis e rent\u00e1veis n\u00e3o \u00e9 f\u00e1cil. O que torna o vosso modelo sustent\u00e1vel a longo prazo \u2013 tanto para investidores como para as aldeias?<\/strong>
N\u00e3o \u00e9 f\u00e1cil. A sustentabilidade reside no equil\u00edbrio. O investidor deve obter um retorno razo\u00e1vel e, ao mesmo tempo, oferecer um aluguer acess\u00edvel. Por enquanto, identific\u00e1mos v\u00e1rias casas que cumprem a rela\u00e7\u00e3o entre rentabilidade e acessibilidade, mas as casas s\u00e3o limitadas e nem todos podem investir. Infelizmente, os nossos investimentos em casas de aldeia n\u00e3o s\u00e3o para todos: n\u00e3o existem hipotecas para montantes baixos e \u00e9 necess\u00e1rio assumir custos e obras. Para as aldeias, no entanto, o modelo \u00e9 muito sustent\u00e1vel, porque n\u00e3o gera crescimento descontrolado, mas revitaliza gradualmente: chegam novas fam\u00edlias, recupera-se o patrim\u00f3nio e a economia local \u00e9 reativada sem alterar a ess\u00eancia do lugar.<\/p>\n\n\n\n

Nos locais onde operam, que mudan\u00e7as concretas observam gra\u00e7as ao vosso modelo: na vida das fam\u00edlias, no emprego local ou na economia do munic\u00edpio?<\/strong>
O projeto j\u00e1 est\u00e1 a gerar efeitos vis\u00edveis. As fam\u00edlias que se mudam integram-se na comunidade, as crian\u00e7as frequentam as escolas locais e os adultos encontram novas oportunidades de emprego. Cada casa recuperada traz vida, trabalho e dinamismo ao ambiente rural, demonstrando que o modelo funciona e pode revitalizar as aldeias de forma sustent\u00e1vel.<\/p>\n\n\n\n

Que perfil de investidor se interessa mais pela Reviv\u00eda e que vantagens encontra no vosso modelo?<\/strong>
O perfil t\u00edpico \u00e9 de pessoas entre 40 e 55 anos, com boa situa\u00e7\u00e3o financeira, gratas pelo que a vida lhes deu e desejosas de retribuir \u00e0 sociedade. Querem saber que o seu dinheiro gera impacto positivo, al\u00e9m de fornecer rendimento mensal. O que mais valorizam \u00e9 conhecer a destina\u00e7\u00e3o do seu investimento e perceber o impacto real que gera.<\/p>\n\n\n\n

Utilizam uma ferramenta pr\u00f3pria que analisa dados do INE, Cadastro ou SEPE para selecionar os melhores locais. Como vos ajuda a tomar decis\u00f5es e minimizar riscos para os investidores?<\/strong>
A nossa ferramenta recolhe e cruza dados de m\u00faltiplas fontes: evolu\u00e7\u00e3o demogr\u00e1fica, rendimento, emprego, pre\u00e7os das casas, servi\u00e7os e conectividade. Com estas informa\u00e7\u00f5es, geramos uma pontua\u00e7\u00e3o para cada aldeia e cada casa, incluindo um estimador de custos de renova\u00e7\u00e3o baseado nos nossos custos reais. Assim, podemos fornecer aos investidores n\u00fameros muito precisos e realistas, com margens e rendimentos calculados a partir de dados, facilitando o equil\u00edbrio entre rentabilidade e acessibilidade.<\/p>\n\n\n\n

O mercado imobili\u00e1rio vive um momento de grande press\u00e3o: pre\u00e7os em alta, oferta limitada e menor acesso \u00e0 habita\u00e7\u00e3o<\/a>. Como se encaixa um projeto como a Reviv\u00eda neste cen\u00e1rio?<\/strong>
\u00c9 exatamente por isso que faz ainda mais sentido agora. Nas cidades, os pre\u00e7os est\u00e3o disparados e cada vez mais fam\u00edlias ficam de fora do mercado. Infelizmente, atuar em aldeias n\u00e3o resolver\u00e1 o problema da habita\u00e7\u00e3o em larga escala, mas podemos oferecer uma alternativa vi\u00e1vel para muitas fam\u00edlias que procuram qualidade de vida e alugueres mais acess\u00edveis. Ao mesmo tempo, damos nova vida a um patrim\u00f3nio abandonado.<\/p>\n\n\n\n

Como est\u00e1 a evoluir a perce\u00e7\u00e3o dos investidores relativamente ao investimento com prop\u00f3sito ou de impacto em compara\u00e7\u00e3o com o investimento tradicional?<\/strong>
Cada vez mais investidores procuram algo mais do que rentabilidade.<\/p>\n\n\n\n

\n

\u201cO investimento de impacto n\u00e3o \u00e9 caridade, mas senso comum: ganhar dinheiro enquanto gera benef\u00edcio social ou ambiental.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Existem investimentos de impacto que tamb\u00e9m oferecem boa rentabilidade. Estamos num momento em que as pessoas querem colocar o seu dinheiro onde reflete os seus valores.<\/p>\n\n\n\n

Olhando para os pr\u00f3ximos anos, que mudan\u00e7as e oportunidades v\u00ea no mercado imobili\u00e1rio rural? Modelos como a Reviv\u00eda poderiam colaborar com plataformas de crowdfunding imobili\u00e1rio para ampliar o impacto social noutras regi\u00f5es?<\/strong>
Existem milhares de casas vazias em aldeias bem conectadas e com todos os servi\u00e7os necess\u00e1rios que poderiam tornar-se lares imediatamente, mas, como disse, s\u00e3o \u201cdif\u00edceis de comprar\u201d. Al\u00e9m disso, h\u00e1 aldeias muito atraentes com muitos terrenos em m\u00e3os de bancos. Na minha aldeia, Albelda de Iregua, vejo da janela do meu apartamento nove terrenos com placas de fundos banc\u00e1rios conhecidos. Por isso, acredito que veremos cada vez mais modelos mistos que combinam investimento, impacto e colabora\u00e7\u00e3o p\u00fablico-privada. Gostar\u00edamos de abrir a porta a pequenos investidores atrav\u00e9s do crowdfunding; uma possibilidade \u00e9 colaborar com plataformas existentes, como a Urbanitae<\/a>, que fornecem a infraestrutura necess\u00e1ria.<\/p>\n\n\n\n

\n

\u201cO nosso objetivo \u00e9 demonstrar que recuperar casas vazias pode ser rent\u00e1vel e socialmente transformador.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Se tivermos sucesso, o modelo poder\u00e1 ser replicado em qualquer lugar onde as condi\u00e7\u00f5es sejam favor\u00e1veis: aldeias atrativas com casas que oferecem um bom equil\u00edbrio entre rentabilidade e acessibilidade.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Reviv\u00eda transforma casas vazias em aldeias rurais em habita\u00e7\u00f5es acess\u00edveis, unindo investimento rent\u00e1vel e impacto social.<\/p>\n","protected":false},"author":1,"featured_media":73263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[941,1029],"tags":[1985,1983,1188],"class_list":["post-73058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas-pt","category-investimento-imobiliario-pt-pt","tag-crowdfunding-immobiliare-pt-pt","tag-inversion-inmobiliaria-pt-pt","tag-proptech-pt-pt"],"yoast_head":"\nRevitalizar: o investimento imobili\u00e1rio contra a desertifica\u00e7\u00e3o populacional<\/title>\n<meta name=\"description\" content=\"Reabilita\u00e7\u00e3o de casas rurais: Reviv\u00eda cria habita\u00e7\u00f5es acess\u00edveis e revitaliza aldeias com 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