{"id":39494,"date":"2024-03-16T09:00:00","date_gmt":"2024-03-16T08:00:00","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=39494"},"modified":"2024-06-20T13:33:25","modified_gmt":"2024-06-20T11:33:25","slug":"boom-do-investimento-hoteleiro-com-as-canarias-como-destino-principal","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/03\/16\/boom-do-investimento-hoteleiro-com-as-canarias-como-destino-principal\/","title":{"rendered":"Boom do investimento hoteleiro com as Can\u00e1rias como destino principal"},"content":{"rendered":"\n

De menos a mais. Assim a CBRE vislumbra o panorama econ\u00f4mico em seu relat\u00f3rio “Real Estate Market Outlook 2024”<\/a>, no qual prev\u00ea para este ano um leve crescimento no volume de investimento imobili\u00e1rio<\/strong>. A consultora estima que esse aumento ficar\u00e1 entre 5% e 10%, aproximando-se mais deste \u00faltimo percentual, podendo alcan\u00e7ar os 12.500 milh\u00f5es de euros transacionados. Uma evolu\u00e7\u00e3o positiva que, no entanto, estar\u00e1 condicionada por fatores macroecon\u00f4micos como a infla\u00e7\u00e3o e as taxas de juros<\/a>; e o contexto s\u00f3cio-pol\u00edtico, com o conflito da Ucr\u00e2nia em destaque.<\/p>\n\n\n\n

O setor mant\u00e9m a trajet\u00f3ria iniciada nos \u00faltimos meses de 2023, confirmando que a corre\u00e7\u00e3o do mercado atingiu o pico<\/strong>. Nesse sentido, um relat\u00f3rio da consultora Colliers destaca os bons sinais do per\u00edodo. No total do ano, o investimento caiu 40% em rela\u00e7\u00e3o a 2022, alcan\u00e7ando 11.000 milh\u00f5es de euros. No entanto, o \u00faltimo trimestre somou 3.900 milh\u00f5es de euros, 104% a mais que o mesmo per\u00edodo anterior e 31% a mais em termos anuais. <\/p>\n\n\n\n

Dos diferentes segmentos de investimento, os ativos hoteleiros <\/strong>se posicionaram entre os mais demandados<\/strong> e concentraram, segundo a Colliers<\/a>, 38% do investimento total, o que representa 4.248 milh\u00f5es de euros. Dessa forma, o ano passado superou todas as previs\u00f5es, ficando apenas atr\u00e1s dos registros de 2018.<\/p>\n\n\n\n

Opera\u00e7\u00f5es de portf\u00f3lio, motor do investimento <\/h2>\n\n\n\n

As opera\u00e7\u00f5es de portf\u00f3lio foram as mais relevantes<\/strong>, com um aumento de 94% em rela\u00e7\u00e3o a 2022, representando 65% do volume. No total, inclu\u00edram 110 ativos hoteleiros e 14.320 quartos, com um investimento de 2.615 milh\u00f5es de euros. <\/p>\n\n\n\n

Dentro dos ativos de lazer, as ilhas atraem grande parte do investimento.<\/strong> Com 1.175 milh\u00f5es de euros, as Can\u00e1rias fecharam 39 opera\u00e7\u00f5es. O mesmo que as Baleares, embora neste caso o montante tenha sido de 796 milh\u00f5es de euros. Em ambos os casos, o fator determinante foi a grande opera\u00e7\u00e3o protagonizada entre GIC e HI Partners<\/strong>, que incluiu 27 ativos nas Can\u00e1rias e 19 nas Baleares. <\/p>\n\n\n\n

No segmento urbano<\/strong>, Madrid se destaca como l\u00edder e concentra 14% do volume. Enquanto Barcelona se destaca por dobrar o investimento recebido em rela\u00e7\u00e3o a 2022, atingindo 582 milh\u00f5es de euros. Logo atr\u00e1s est\u00e1 M\u00e1laga, que atraiu investimentos no valor de 560 milh\u00f5es de euros. <\/p>\n\n\n\n

Novos modelos de alojamento no radar <\/h2>\n\n\n\n

No entanto, os hot\u00e9is n\u00e3o foram a \u00fanica via de investimento imobili\u00e1rio tur\u00edstico. Um novo modelo de alojamento<\/a> come\u00e7a a despontar entre os interesses dos investidores. S\u00e3o os chamados Serviced apartments<\/a><\/strong> e as branded residences<\/a><\/strong>. O primeiro conceito refere-se aos alojamentos que oferecem servi\u00e7os associados tipicamente a estabelecimentos hoteleiros. O segundo identifica unidades integradas em complexos residenciais ou hoteleiros, projetadas e geridas por grandes operadores hoteleiros normalmente dentro do setor de luxo.<\/p>\n\n\n\n

A Colliers, em seu relat\u00f3rio Branded Residences 2023<\/a>, exp\u00f5e o crescimento deste modelo <\/strong>e seu potencial de crescimento nos pr\u00f3ximos quatro anos, quando prev\u00ea que ser\u00e3o ultrapassadas as 1.200 unidades. E, embora por enquanto as Ilhas Can\u00e1rias, Madrid e Barcelona concentrem boa parte da oferta, com 278 unidades operativas, a Costa do Sol se postula como o destino preferido para futuros projetos.<\/p>\n\n\n\n

Entre os grandes investidores<\/strong>, encontramos cadeias de primeiro n\u00edvel como Four Seasons, Mandarin Oriental, Marriott ou Accor. Mas a consultora tamb\u00e9m aponta que despertaram o interesse de grandes marcas do mundo automobil\u00edstico ou da moda, como Fendi, Missoni, Dolce & Gabbana, Karl Lagerfeld ou Lamborghini. <\/p>\n\n\n\n

Os investidores particulares<\/strong>, por sua vez, concentram-se no formato de apartamentos de servi\u00e7o. Os propriet\u00e1rios podem reservar 60 dias por ano para uso pr\u00f3prio, enquanto o restante do ano \u00e9 alugado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uma ponta de investimento hoteleiro destaca-se este ano no nosso pa\u00eds com as Can\u00e1rias como protagonistas.<\/p>\n","protected":false},"author":1,"featured_media":39481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1029],"tags":[975,69,1983,1822],"class_list":["post-39494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investimento-imobiliario-pt-pt","tag-imobiliario","tag-inversion-inmobiliaria","tag-inversion-inmobiliaria-pt-pt","tag-noticias-2"],"yoast_head":"\nBoom do investimento hoteleiro com as Can\u00e1rias como destino principal - Urbanitae Blog<\/title>\n<meta name=\"description\" content=\"A ponta do \u00faltimo ano de investimento hoteleiro representa 38% do investimento total, o que equivale a 4,248 mil milh\u00f5es de euros. 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