{"id":38883,"date":"2024-02-22T08:30:00","date_gmt":"2024-02-22T07:30:00","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=38883"},"modified":"2024-02-21T10:17:27","modified_gmt":"2024-02-21T09:17:27","slug":"unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/","title":{"rendered":"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio"},"content":{"rendered":"\n<p><strong>Lan\u00e7ado em 2018, o Unlatch \u00e9 uma solu\u00e7\u00e3o de software B2B inovadora dedicada aos profissionais do setor imobili\u00e1rio residencial novo que simplifica e digitaliza todo o processo de comercializa\u00e7\u00e3o. As partes interessadas \u2013 promotor, comercializador, cliente e not\u00e1rio \u2013 beneficiam de uma ferramenta de colabora\u00e7\u00e3o online, o que torna todo o processo mais fluido e simples, reduzindo significativamente os tempos. A rela\u00e7\u00e3o com o cliente \u00e9 enriquecida, e os compradores, atrav\u00e9s do seu pr\u00f3prio espa\u00e7o, permanecem informados sobre toda a evolu\u00e7\u00e3o da habita\u00e7\u00e3o at\u00e9 \u00e0 sua entrega. Sonia Bentu\u00e9, Country Manager da Unlatch Espanha, conta-nos nesta entrevista como foi a entrada desta empresa de origem francesa no mercado espanhol e a sua contribui\u00e7\u00e3o para o processo de digitaliza\u00e7\u00e3o do segmento de novas constru\u00e7\u00f5es.<\/strong><\/p>\n\n\n\n<p><strong>Como foi a entrada da empresa em Espanha?<\/strong><\/p>\n\n\n\n<p>A Unlatch chegou ao mercado espanhol em 2021 para digitalizar o processo de venda de im\u00f3veis novos com a abertura de uma filial em Madrid. A opera\u00e7\u00e3o fazia parte da estrat\u00e9gia de desenvolvimento internacional da empresa, que desde junho de 2020 conta com um fundo de 5,2 milh\u00f5es de euros da Axa Venture Partners para refor\u00e7ar a sua posi\u00e7\u00e3o no mercado de digitaliza\u00e7\u00e3o de vendas imobili\u00e1rias e acelerar a sua expans\u00e3o na Europa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;A Unlatch est\u00e1 estabelecida em mais de 500 promotores imobili\u00e1rios, principalmente na Fran\u00e7a, B\u00e9lgica, Luxemburgo, Reino Unido, Espanha, Austr\u00e1lia e Portugal.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>A entrada em Espanha certamente n\u00e3o foi f\u00e1cil. Tivemos que fazer um grande esfor\u00e7o tanto comercial como de desenvolvimento para nos darmos a conhecer e para responder aos processos espanh\u00f3is.<\/p>\n\n\n\n<p><strong>Em quais pa\u00edses a Unlatch j\u00e1 est\u00e1 estabelecida?<\/strong><\/p>\n\n\n\n<p>Atualmente, a Unlatch est\u00e1 estabelecida em mais de 500 <a href=\"https:\/\/blog.urbanitae.com\/pt-pt\/2023\/12\/28\/habitacao-2024-previsoes-do-setor-imobiliario\/?utm_source=blog_pt&amp;utm_medium=referral&amp;utm_campaign=urbanitae_blog_0224&amp;utm_term=habitacao+2024&amp;utm_content=entrevista_unlatch\" target=\"_blank\" rel=\"noreferrer noopener\">promotores<\/a> imobili\u00e1rios principalmente na Fran\u00e7a, B\u00e9lgica, Luxemburgo, Reino Unido, Espanha, Austr\u00e1lia e Portugal.<\/p>\n\n\n\n<p><strong>De que forma a Unlatch ajuda uma empresa promotora ou comercializadora a melhorar o seu neg\u00f3cio?<\/strong><\/p>\n\n\n\n<p>O Unlatch \u00e9 um software imobili\u00e1rio que melhora os processos de comercializa\u00e7\u00e3o e se torna uma plataforma colaborativa com acessos ilimitados para todos os protagonistas da comercializa\u00e7\u00e3o e para os clientes, que com o software agilizam os tr\u00e2mites e digitalizam os processos. Estamos conscientes de que, nestes tempos, o cliente ganha um maior protagonismo e deseja fazer parte do projeto, sendo cada vez mais comum a personaliza\u00e7\u00e3o de habita\u00e7\u00f5es e o contato pr\u00f3ximo promotor\/cliente. A profissionaliza\u00e7\u00e3o e a excel\u00eancia na rela\u00e7\u00e3o cliente\/promotor fazem a diferen\u00e7a.<\/p>\n\n\n\n<p><strong>Quais s\u00e3o as vantagens para o promotor ou comercializador em aderir \u00e0 digitaliza\u00e7\u00e3o e incorporar plataformas como a sua?<\/strong><\/p>\n\n\n\n<p>O software permite a digitaliza\u00e7\u00e3o do processo de comercializa\u00e7\u00e3o de nova constru\u00e7\u00e3o, desde o lan\u00e7amento do projeto \u00e0 venda, at\u00e9 \u00e0 entrega da habita\u00e7\u00e3o. Esta digitaliza\u00e7\u00e3o permite uma melhor organiza\u00e7\u00e3o das tarefas, promove o trabalho em equipe, permite-nos ser mais eficientes nas nossas fun\u00e7\u00f5es e, como consequ\u00eancia, a empresa beneficia de uma economia global. Por outro lado, a plataforma favorece a profissionaliza\u00e7\u00e3o e a transpar\u00eancia, algo que os clientes agradecem e valorizam.<\/p>\n\n\n\n<p><strong>Quantos promotores utilizam esta ferramenta que digitaliza o processo de comercializa\u00e7\u00e3o imobili\u00e1ria?<\/strong><\/p>\n\n\n\n<p>A Unlatch, como empresa, conta com mais de 500 clientes, 100.000 usu\u00e1rios e 3.500 projetos.<\/p>\n\n\n\n<p><strong>Quantos im\u00f3veis de nova constru\u00e7\u00e3o a <a href=\"https:\/\/www.getunlatch.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unlatch<\/a> gere atualmente?<\/strong><\/p>\n\n\n\n<p>Dentro da plataforma, s\u00f3 na Espanha, gerimos cerca de 4.300 im\u00f3veis.<\/p>\n\n\n\n<p><strong>Quais s\u00e3o as regi\u00f5es mais atrativas para a maioria dos promotores? Em que localiza\u00e7\u00f5es se encontram a maioria dos projetos?<\/strong><\/p>\n\n\n\n<p>As regi\u00f5es mais atrativas para os promotores na Espanha geralmente coincidem com aquelas em que a demanda supera a oferta e que se encontram em um momento de crescimento. S\u00e3o atrativas tanto para investidores quanto para particulares. Assim, cidades como M\u00e1laga, Madrid, Barcelona e Val\u00eancia est\u00e3o entre as prov\u00edncias espanholas com maior atrativo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;M\u00e1laga, Madrid, Barcelona e Val\u00eancia est\u00e3o entre as prov\u00edncias espanholas mais atrativas para o setor promotor.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p><strong>A <a href=\"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/01\/24\/a-demanda-a-grande-forca-das-habitacoes-novas-em-2024\/?utm_source=blog_pt&amp;utm_medium=referral&amp;utm_campaign=urbanitae_blog_0224&amp;utm_term=habitacoes+novas+2024&amp;utm_content=entrevista_unlatch\" target=\"_blank\" rel=\"noreferrer noopener\">demanda por nova constru\u00e7\u00e3o<\/a> continua a ser muito superior \u00e0 oferta existente no mercado, e apesar dos pre\u00e7os, tudo indica que h\u00e1 ventos favor\u00e1veis para a comercializa\u00e7\u00e3o de habita\u00e7\u00e3o nova em Espanha. Como acredita que se comportar\u00e1 o mercado de nova constru\u00e7\u00e3o este ano?<\/strong><\/p>\n\n\n\n<p>Este ano apresenta-se cheio de desafios com uma situa\u00e7\u00e3o econ\u00f4mica complicada pela infla\u00e7\u00e3o e juros ainda altos que afetam tanto o promotor quanto o cliente final. A Unlatch pode ajudar com a sua plataforma,<\/p>\n\n\n\n<p>pois permite agilizar os processos e ser mais competitivos e distintos em rela\u00e7\u00e3o \u00e0 concorr\u00eancia, oferecendo sempre o melhor servi\u00e7o.<\/p>\n\n\n\n<p><strong>Quais s\u00e3o os pr\u00f3ximos passos da empresa em Espanha?<\/strong><\/p>\n\n\n\n<p>Em 2024, vamos trabalhar para consolidar a nossa plataforma e fazer da Unlatch um software de refer\u00eancia.<\/p>\n\n\n\n<p>Neste sentido, e como parte da nossa estrat\u00e9gia de expans\u00e3o, consideramos essencial manter o contato tanto com os promotores, participando em feiras e congressos por todo o territ\u00f3rio nacional (<a href=\"https:\/\/simaexpo.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">SIMA<\/a>, Simed, etc.), quanto com empresas tecnol\u00f3gicas com as quais podemos estabelecer sinergias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlatch tem mais de 500 clientes, 100.000 usu\u00e1rios e 3.500 projetos. Na Espanha, gerencia cerca de 4.300 im\u00f3veis.<\/p>\n","protected":false},"author":1,"featured_media":38862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[941],"tags":[973],"class_list":["post-38883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas-pt","tag-habitacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio - Urbanitae Blog<\/title>\n<meta name=\"description\" content=\"Unlatch \u00e9 um software online criado para auxiliar promotores no marketing imobili\u00e1rio. Entrevistamos seu diretor geral na Espanha.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Unlatch?\" \/>\n<meta property=\"og:description\" content=\"Unlatch \u00e9 um software que digitaliza o processo de venda de habita\u00e7\u00f5es novas para imobili\u00e1rias e promotores. Descubra mais aqui.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/\" \/>\n<meta property=\"og:site_name\" content=\"Urbanitae Blog | As melhores not\u00edcias sobre investimentos imobili\u00e1rios\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbanitae\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T07:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2024\/02\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Equipo Urbanitae\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@urbanitae\" \/>\n<meta name=\"twitter:site\" content=\"@urbanitae\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipo Urbanitae\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/\"},\"author\":{\"name\":\"Equipo Urbanitae\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/e7b2d152f5654066832c53f5aa04fbf7\"},\"headline\":\"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio\",\"datePublished\":\"2024-02-22T07:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/\"},\"wordCount\":872,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp\",\"keywords\":[\"habita\u00e7\u00e3o\"],\"articleSection\":[\"Entrevistas\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/\",\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/\",\"name\":\"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio - Urbanitae Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp\",\"datePublished\":\"2024-02-22T07:30:00+00:00\",\"description\":\"Unlatch \u00e9 um software online criado para auxiliar promotores no marketing imobili\u00e1rio. Entrevistamos seu diretor geral na Espanha.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp\",\"contentUrl\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp\",\"width\":1400,\"height\":735,\"caption\":\"Unlatch es un software de colaboraci\u00f3n en l\u00ednea para la comercializaci\u00f3n inmobiliaria\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/2024\\\/02\\\/22\\\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/\",\"name\":\"Urbanitae Blog | Las mejores noticias sobre inversi\u00f3n inmobiliaria\",\"description\":\"Investimento imobili\u00e1rio ao alcance de todos\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#organization\",\"name\":\"Urbanitae\",\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/logo-verde_350x100.svg\",\"contentUrl\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/logo-verde_350x100.svg\",\"width\":350,\"height\":100,\"caption\":\"Urbanitae\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/urbanitae\",\"https:\\\/\\\/x.com\\\/urbanitae\",\"https:\\\/\\\/www.instagram.com\\\/urbanitae\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/urbanitae\",\"https:\\\/\\\/www.pinterest.es\\\/UrbanitaeSL\\\/_created\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Urbanitae_RE\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/e7b2d152f5654066832c53f5aa04fbf7\",\"name\":\"Equipo Urbanitae\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/609fc476d418cc335b448bbedc29eaff37167c473b42f9ca55d41a91a3f0a1df?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/609fc476d418cc335b448bbedc29eaff37167c473b42f9ca55d41a91a3f0a1df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/609fc476d418cc335b448bbedc29eaff37167c473b42f9ca55d41a91a3f0a1df?s=96&d=mm&r=g\",\"caption\":\"Equipo Urbanitae\"},\"sameAs\":[\"https:\\\/\\\/urbanitae.com\"],\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/pt-pt\\\/author\\\/urbanitae\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio - Urbanitae Blog","description":"Unlatch \u00e9 um software online criado para auxiliar promotores no marketing imobili\u00e1rio. Entrevistamos seu diretor geral na Espanha.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/","og_locale":"pt_PT","og_type":"article","og_title":"O que \u00e9 Unlatch?","og_description":"Unlatch \u00e9 um software que digitaliza o processo de venda de habita\u00e7\u00f5es novas para imobili\u00e1rias e promotores. Descubra mais aqui.","og_url":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/","og_site_name":"Urbanitae Blog | As melhores not\u00edcias sobre investimentos imobili\u00e1rios","article_publisher":"https:\/\/www.facebook.com\/urbanitae","article_published_time":"2024-02-22T07:30:00+00:00","og_image":[{"width":1400,"height":735,"url":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2024\/02\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp","type":"image\/webp"}],"author":"Equipo Urbanitae","twitter_card":"summary_large_image","twitter_creator":"@urbanitae","twitter_site":"@urbanitae","twitter_misc":{"Escrito por":"Equipo Urbanitae","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#article","isPartOf":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/"},"author":{"name":"Equipo Urbanitae","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#\/schema\/person\/e7b2d152f5654066832c53f5aa04fbf7"},"headline":"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio","datePublished":"2024-02-22T07:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/"},"wordCount":872,"commentCount":0,"publisher":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2024\/02\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp","keywords":["habita\u00e7\u00e3o"],"articleSection":["Entrevistas"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/","url":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/","name":"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio - Urbanitae Blog","isPartOf":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#primaryimage"},"image":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2024\/02\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp","datePublished":"2024-02-22T07:30:00+00:00","description":"Unlatch \u00e9 um software online criado para auxiliar promotores no marketing imobili\u00e1rio. Entrevistamos seu diretor geral na Espanha.","breadcrumb":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#primaryimage","url":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2024\/02\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp","contentUrl":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2024\/02\/unlatch-software-colaboracion-en-linea-comercializacion-inmobiliaria.webp","width":1400,"height":735,"caption":"Unlatch es un software de colaboraci\u00f3n en l\u00ednea para la comercializaci\u00f3n inmobiliaria"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/2024\/02\/22\/unlatch-um-software-de-colaboracao-online-para-marketing-imobiliario\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.urbanitae.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Unlatch, um software de colabora\u00e7\u00e3o online para marketing imobili\u00e1rio"}]},{"@type":"WebSite","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#website","url":"https:\/\/blog.urbanitae.com\/pt-pt\/","name":"Urbanitae Blog | Las mejores noticias sobre inversi\u00f3n inmobiliaria","description":"Investimento imobili\u00e1rio ao alcance de todos","publisher":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.urbanitae.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#organization","name":"Urbanitae","url":"https:\/\/blog.urbanitae.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2020\/04\/logo-verde_350x100.svg","contentUrl":"https:\/\/blog.urbanitae.com\/wp-content\/uploads\/2020\/04\/logo-verde_350x100.svg","width":350,"height":100,"caption":"Urbanitae"},"image":{"@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/urbanitae","https:\/\/x.com\/urbanitae","https:\/\/www.instagram.com\/urbanitae","https:\/\/www.linkedin.com\/company\/urbanitae","https:\/\/www.pinterest.es\/UrbanitaeSL\/_created\/","https:\/\/www.youtube.com\/c\/Urbanitae_RE"]},{"@type":"Person","@id":"https:\/\/blog.urbanitae.com\/pt-pt\/#\/schema\/person\/e7b2d152f5654066832c53f5aa04fbf7","name":"Equipo Urbanitae","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/609fc476d418cc335b448bbedc29eaff37167c473b42f9ca55d41a91a3f0a1df?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/609fc476d418cc335b448bbedc29eaff37167c473b42f9ca55d41a91a3f0a1df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/609fc476d418cc335b448bbedc29eaff37167c473b42f9ca55d41a91a3f0a1df?s=96&d=mm&r=g","caption":"Equipo Urbanitae"},"sameAs":["https:\/\/urbanitae.com"],"url":"https:\/\/blog.urbanitae.com\/pt-pt\/author\/urbanitae\/"}]}},"modified_by":"Gonzalo Urdiales","_links":{"self":[{"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/posts\/38883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=38883"}],"version-history":[{"count":2,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/posts\/38883\/revisions"}],"predecessor-version":[{"id":38886,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/posts\/38883\/revisions\/38886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/media\/38862"}],"wp:attachment":[{"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=38883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=38883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.urbanitae.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=38883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}