{"id":91613,"date":"2026-09-22T12:54:59","date_gmt":"2026-09-22T10:54:59","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=91613"},"modified":"2026-09-22T13:01:08","modified_gmt":"2026-09-22T11:01:08","slug":"holiday-inn-express-madrid-sur-equity-pour-developper-un-hotel-de-210-chambres-a-madrid","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/fr\/2026\/09\/22\/holiday-inn-express-madrid-sur-equity-pour-developper-un-hotel-de-210-chambres-a-madrid\/","title":{"rendered":"Holiday Inn Express Madrid Sur : equity pour d\u00e9velopper un h\u00f4tel de 210 chambres \u00e0 Madrid"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91613\" class=\"elementor elementor-91613 elementor-91606\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-69bee39d e-flex e-con-boxed e-con e-parent\" data-id=\"69bee39d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d43355b elementor-widget elementor-widget-text-editor\" data-id=\"3d43355b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Le prochain <strong>jeudi 24 septembre \u00e0 16 h 00 (UTC+2)<\/strong>, nous ouvrirons \u00e0 l\u2019investissement <strong>le projet <a href=\"https:\/\/urbanitae.com\/fr\/projet\/P000518\/\" target=\"_blank\" rel=\"noreferrer noopener\">Holiday Inn Express Madrid Sur<\/a><\/strong>, une nouvelle opportunit\u00e9 de plus-value visant \u00e0 d\u00e9velopper un h\u00f4tel de 210 chambres dans l\u2019environnement de Mercamadrid, \u00e0 Madrid.<\/p>\n\n<p>La strat\u00e9gie pr\u00e9voit d\u2019acqu\u00e9rir la parcelle, de construire l\u2019h\u00f4tel, de le mettre en exploitation, d\u2019atteindre un niveau d\u2019activit\u00e9 stabilis\u00e9 et, enfin, de <strong>vendre l\u2019actif \u00e0 un investisseur institutionnel<\/strong>.<\/p>\n\n<p>Le projet dispose d\u2019un <strong>ticket initial d\u2019Urbanitae de 1 000 000 euros<\/strong> et d\u2019une dur\u00e9e estim\u00e9e de <strong>44 \u00e0 48 mois<\/strong>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ouverture \u00e0 l\u2019investissement :<\/strong> jeudi 24 septembre \u00e0 16 h 00 (UTC+2)<\/li>\n\n<li><a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_sGbYB_WJR3GKUJtPwbFaGw\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webinaire<\/strong><\/a> <strong>du projet :<\/strong> mardi 22 septembre \u00e0 16 h 30 (UTC+2)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Un Holiday Inn Express de nouvelle construction<\/h2>\n\n<p>Le projet pr\u00e9voit de d\u00e9velopper un h\u00f4tel neuf sous la marque <strong>Holiday Inn Express<\/strong>, appartenant \u00e0 IHG Hotels &amp; Resorts.<\/p>\n\n<p>L\u2019\u00e9tablissement comptera <strong>210 chambres<\/strong>, une surface construite de 10 184 m\u00b2 et 114 places de parking. Il comprendra \u00e9galement un bar et un restaurant, une salle de sport, des terrasses, des espaces de d\u00e9tente et une piscine ext\u00e9rieure.<\/p>\n\n<p>L\u2019h\u00f4tel sera situ\u00e9 dans l\u2019environnement de <strong>Mercamadrid, \u00e0 Vallecas<\/strong>, avec un acc\u00e8s rapide \u00e0 la M-40 et \u00e0 la M-45, et \u00e0 proximit\u00e9 de p\u00f4les d\u2019activit\u00e9 tels que Mercamadrid, l\u2019h\u00f4pital Infanta Leonor, Atocha et l\u2019a\u00e9roport Adolfo Su\u00e1rez Madrid-Barajas.<\/p>\n\n<p>Il s\u2019agit d\u2019un corridor \u00e0 forte activit\u00e9 logistique et entrepreneuriale, mais avec une offre h\u00f4teli\u00e8re plus limit\u00e9e que dans d\u2019autres zones de Madrid.<\/p>\n\n<h2 class=\"wp-block-heading\">Une strat\u00e9gie diff\u00e9rente du r\u00e9sidentiel<\/h2>\n\n<p>Contrairement \u00e0 une promotion r\u00e9sidentielle, dans ce cas, <a href=\"https:\/\/blog.urbanitae.com\/fr\/2026\/07\/22\/liberie-se-consolide-comme-pole-dinvestissement-hotelier-en-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">la cr\u00e9ation de valeur ne s\u2019arr\u00eate pas \u00e0 la fin des travaux<\/a>.<\/p>\n\n<p>Une fois construit, l\u2019h\u00f4tel devra <a href=\"https:\/\/blog.urbanitae.com\/fr\/2026\/08\/27\/madrid-gagne-du-poids-sur-la-carte-hoteliere-europeenne-croissance-offre-et-investissement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ouvrir et d\u00e9marrer son activit\u00e9 jusqu\u2019\u00e0 atteindre un niveau d\u2019exploitation stabilis\u00e9<\/strong><\/a>. Ce n\u2019est qu\u2019\u00e0 ce moment-l\u00e0 que sa vente \u00e0 un investisseur institutionnel est pr\u00e9vue.<\/p>\n\n<p>C\u2019est pourquoi la dur\u00e9e estim\u00e9e, de <strong>44 \u00e0 48 mois<\/strong>, est sup\u00e9rieure \u00e0 celle habituelle dans de nombreux projets r\u00e9sidentiels d\u2019Urbanitae : elle inclut l\u2019acquisition, l\u2019obtention de la licence, la construction, l\u2019ouverture, l\u2019exploitation initiale et la d\u00e9sinvestissement.<\/p>\n\n<p>La pr\u00e9vision actuelle situe l\u2019ouverture de l\u2019h\u00f4tel au cours du premier semestre 2029 et la vente de l\u2019actif au quatri\u00e8me trimestre 2030.<\/p>\n\n<h2 class=\"wp-block-heading\">Trois partenaires sp\u00e9cialis\u00e9s<\/h2>\n\n<p>L\u2019op\u00e9ration r\u00e9unit diff\u00e9rents sp\u00e9cialistes \u00e0 chaque phase du projet.<\/p>\n\n<p><strong>Continuum Hospitality Group<\/strong> participera en tant que partenaire conseil et sera responsable de la gestion h\u00f4teli\u00e8re. Le groupe compte environ 300 millions d\u2019euros d\u2019actifs sous gestion et un portefeuille de 18 h\u00f4tels et pr\u00e8s de 2 500 chambres.<\/p>\n\n<p>L\u2019h\u00f4tel sera exploit\u00e9 sous la marque Holiday Inn Express dans le cadre d\u2019un contrat de franchise avec <strong>IHG Hotels &amp; Resorts<\/strong>.<\/p>\n\n<p>De son c\u00f4t\u00e9, <strong>Alta Real Estate<\/strong> agira en tant que promoteur d\u00e9l\u00e9gu\u00e9 et contractant principal. Le d\u00e9veloppement sera ex\u00e9cut\u00e9 au moyen d\u2019un contrat <strong>cl\u00e9 en main, avec prix et d\u00e9lai fermes<\/strong>, garanties et p\u00e9nalit\u00e9s. Cette structure vise \u00e0 r\u00e9duire le risque de d\u00e9viations de co\u00fbts et de calendrier pendant la construction.<\/p>\n\n<h2 class=\"wp-block-heading\">Que signifie un LTV de 42 % dans un projet d\u2019equity ?<\/h2>\n\n<p>Bien que Holiday Inn Express Madrid Sur soit un projet d\u2019<strong>equity<\/strong>, il est pr\u00e9vu de compl\u00e9ter le capital apport\u00e9 par les partenaires avec un financement bancaire afin de d\u00e9velopper et de construire l\u2019h\u00f4tel.<\/p>\n\n<p>C\u2019est pourquoi le <strong>LTV \u2013 loan to value \u2013<\/strong> est \u00e9galement pertinent, un indicateur tr\u00e8s courant dans les op\u00e9rations de dette qui compare le montant du pr\u00eat \u00e0 la valeur de l\u2019actif.<\/p>\n\n<p>Le projet pr\u00e9voit un <strong>LTV cible de 42 %<\/strong>. Autrement dit, la dette bancaire pr\u00e9vue repr\u00e9senterait environ 42 % de la valeur de l\u2019actif, tandis que le reste de la structure financi\u00e8re serait principalement couvert par du capital.<\/p>\n\n<p>Un niveau d\u2019endettement plus faible r\u00e9duit la d\u00e9pendance \u00e0 la dette et offre une marge plus importante face \u00e0 d\u2019\u00e9ventuelles variations de la valeur finale de l\u2019h\u00f4tel.<\/p>\n\n<h2 class=\"wp-block-heading\">ADR et valeur de l\u2019h\u00f4tel<\/h2>\n\n<p>Dans un actif h\u00f4telier, l\u2019un des indicateurs fondamentaux est l\u2019<a href=\"https:\/\/blog.urbanitae.com\/fr\/2026\/07\/23\/comment-se-cree-la-valeur-dans-un-projet-cre-les-cinq-phases-dune-strategie-value-add\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ADR \u2013 Average Daily Rate<\/strong><\/a><strong>\u2013<\/strong>, c\u2019est-\u00e0-dire le prix moyen journalier auquel les chambres occup\u00e9es sont vendues.<\/p>\n\n<p>L\u2019ADR, avec le niveau d\u2019occupation, d\u00e9termine une grande partie des revenus que l\u2019h\u00f4tel peut g\u00e9n\u00e9rer. Dans ce projet, les hypoth\u00e8ses op\u00e9rationnelles ont \u00e9t\u00e9 contrast\u00e9es au moyen d\u2019une due diligence commerciale ind\u00e9pendante.<\/p>\n\n<p>La marque Holiday Inn Express joue \u00e9galement un r\u00f4le important : elle apporte reconnaissance internationale, distribution et acc\u00e8s au programme de fid\u00e9lit\u00e9 d\u2019IHG, des facteurs susceptibles de faciliter l\u2019acquisition de clients et la vente directe.<\/p>\n\n<h2 class=\"wp-block-heading\">Une exit yield de 7,5 %<\/h2>\n\n<p>Un autre concept pertinent est l\u2019<strong>exit yield<\/strong>, la rentabilit\u00e9 qu\u2019un acheteur exigerait en acqu\u00e9rant l\u2019h\u00f4tel une fois stabilis\u00e9.<\/p>\n\n<p>Cette variable influence directement le prix de vente : <strong>plus la yield utilis\u00e9e est \u00e9lev\u00e9e, plus la valeur r\u00e9sultante de l\u2019actif est faible<\/strong>, \u00e0 revenus op\u00e9rationnels \u00e9quivalents.<\/p>\n\n<p>Le sc\u00e9nario favorable du projet utilise une <strong>exit yield de 7,5 %<\/strong>, pr\u00e9sent\u00e9e comme une hypoth\u00e8se conservatrice pour calculer le prix de d\u00e9sinvestissement. Le sc\u00e9nario mod\u00e9r\u00e9 porte cette yield \u00e0 9,38 %, r\u00e9duisant par cons\u00e9quent la valeur de vente estim\u00e9e.<\/p>\n\n<h2 class=\"wp-block-heading\">Structure de l\u2019investissement<\/h2>\n\n<p>Le <a href=\"https:\/\/urbanitae.com\/fr\/projet\/P000518\/\" target=\"_blank\" rel=\"noreferrer noopener\">projet<\/a> requiert un equity total de <strong>10,21 millions d\u2019euros<\/strong>.<\/p>\n\n<p>Les investisseurs externes apporteront 8,475 millions \u2014 dont Urbanitae participe initialement \u00e0 hauteur de 1 million d\u2019euros \u2014 et les investisseurs li\u00e9s \u00e0 Continuum Hospitality Group apporteront 1,735 million suppl\u00e9mentaire.<\/p>\n\n<p>En outre, l\u2019int\u00e9gration d\u2019un financement bancaire est pr\u00e9vue. Des termes indicatifs ont d\u00e9j\u00e0 \u00e9t\u00e9 re\u00e7us pour le pr\u00eat hypoth\u00e9caire promoteur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-25afbe4 e-flex e-con-boxed e-con e-parent\" data-id=\"25afbe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3679682 elementor-widget elementor-widget-video\" data-id=\"3679682\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=E77DQnqWyEY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-65c46b7 e-flex e-con-boxed e-con e-parent\" data-id=\"65c46b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5e37d elementor-widget elementor-widget-text-editor\" data-id=\"8a5e37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">Pourquoi investir dans Holiday Inn Express Madrid Sur<\/h2>\n<p><\/p>\n<p>Nous pensons que <a href=\"https:\/\/urbanitae.com\/fr\/projet\/P000518\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Holiday Inn Express Madrid Sur<\/strong><\/a> peut constituer une opportunit\u00e9 d\u2019investissement int\u00e9ressante, car il combine une marque h\u00f4teli\u00e8re internationale, une localisation bien connect\u00e9e \u00e0 Madrid et une strat\u00e9gie claire de cr\u00e9ation de valeur : d\u00e9velopper l\u2019h\u00f4tel, le mettre en fonctionnement et le vendre une fois stabilis\u00e9. De plus, le projet compte sur des partenaires sp\u00e9cialis\u00e9s dans la promotion, la construction et la gestion h\u00f4teli\u00e8re, ainsi que sur une structure financi\u00e8re prudente.<\/p>\n<p><\/p>\n<p>Parmi les principaux points du projet, on distingue :<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>H\u00f4tel de nouvelle construction avec 210 chambres<\/strong> \u00e0 Madrid.<\/li>\n\n<li>Exploitation sous une <strong>marque internationale reconnue<\/strong>, Holiday Inn Express.<\/li>\n\n<li><strong>Contrat cl\u00e9 en main<\/strong> avec co\u00fbt et d\u00e9lai fermes.<\/li>\n\n<li>Partenaires sp\u00e9cialis\u00e9s dans la promotion, la construction et la gestion h\u00f4teli\u00e8re.<\/li>\n\n<li><strong>LTV cible de 42 %<\/strong>, avec un niveau d\u2019endettement mod\u00e9r\u00e9.<\/li>\n\n<li>Hypoth\u00e8ses op\u00e9rationnelles et de sortie contrast\u00e9es au moyen d\u2019une due diligence ind\u00e9pendante.<\/li>\n\n<li>Strat\u00e9gie orient\u00e9e vers la <strong>vente d\u2019un actif stabilis\u00e9 \u00e0 un investisseur institutionnel<\/strong>.<\/li>\n<\/ul>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Calendrier estim\u00e9<\/h2>\n<p><\/p>\n<p>La dur\u00e9e pr\u00e9vue est de <strong>44 \u00e0 48 mois<\/strong>.<\/p>\n<p><\/p>\n<p>Les principaux jalons sont les suivants :<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Quatri\u00e8me trimestre 2026 :<\/strong> entr\u00e9e des investisseurs et acquisition de la parcelle.<\/li>\n\n<li><strong>Deuxi\u00e8me trimestre 2027 :<\/strong> obtention pr\u00e9vue de la licence et d\u00e9but des travaux.<\/li>\n\n<li><strong>Premier trimestre 2029 :<\/strong> finalisation pr\u00e9vue de la construction.<\/li>\n\n<li><strong>Premier<\/strong> &#8211; <strong>deuxi\u00e8me trimestre 2029 :<\/strong> ouverture de l\u2019h\u00f4tel.<\/li>\n\n<li><strong>Quatri\u00e8me trimestre 2030 :<\/strong> vente pr\u00e9vue de l\u2019actif et distribution des b\u00e9n\u00e9fices.<\/li>\n<\/ul>\n<p><\/p>\n<p>Vous pouvez consulter sur la page du projet toutes les informations relatives \u00e0 l\u2019op\u00e9ration, ses risques, les sc\u00e9narios \u00e9conomiques, les due diligences et la documentation associ\u00e9e.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Vous avez des questions sur le projet ?<\/h2>\n<p><\/p>\n<p>Vous pouvez poser vos questions lors du <a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_sGbYB_WJR3GKUJtPwbFaGw\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>webinaire<\/strong><\/a> <strong>du mardi 22 septembre \u00e0 16 h 30 (UTC+2)<\/strong>.<\/p>\n<p><\/p>\n<p>L\u2019ouverture \u00e0 l\u2019investissement de <a href=\"https:\/\/urbanitae.com\/fr\/projet\/P000518\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Holiday Inn Express Madrid Sur<\/strong><\/a> aura lieu le <strong>jeudi 24 septembre \u00e0 16 h 00 (UTC+2)<\/strong>.<\/p>\n<p><\/p>\n<p>Vous pouvez \u00e9galement nous \u00e9crire \u00e0 <a href=\"mailto:contacto@urbanitae.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contacto@urbanitae.com<\/strong><\/a> ou nous appeler au <strong>(+34) 911 23 25 22<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Holiday Inn Express Madrid Sur permet de participer au d\u00e9veloppement d\u2019un h\u00f4tel de 210 chambres \u00e0 Madrid, avec contrat cl\u00e9 en main, LTV cible de 42 %, partenaires sp\u00e9cialis\u00e9s et strat\u00e9gie de vente de l\u2019actif une fois stabilis\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":91612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1057,927],"tags":[1368,1008],"class_list":["post-91613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets-fr","category-projets","tag-secteur-de-l-immobilier-commercial","tag-urbanitae-fr"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investir dans des h\u00f4tels \u00e0 Madrid : Holiday Inn Express<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment investir dans des h\u00f4tels \u00e0 Madrid avec Holiday Inn Express : 210 chambres, LTV cible de 42 % et vente apr\u00e8s stabilisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.urbanitae.com\/fr\/2026\/09\/22\/holiday-inn-express-madrid-sur-equity-pour-developper-un-hotel-de-210-chambres-a-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Inn Express Madrid Sur : d\u00e9velopper, stabiliser et vendre un h\u00f4tel \u00e0 Madrid\" \/>\n<meta property=\"og:description\" content=\"Nouvelle opportunit\u00e9 de plus-value pour d\u00e9velopper un h\u00f4tel de 210 chambres \u00e0 Madrid, avec marque internationale, contrat cl\u00e9 en main et LTV de 42 %. 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