{"id":77655,"date":"2025-12-27T08:45:00","date_gmt":"2025-12-27T07:45:00","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=77655"},"modified":"2025-12-26T11:58:37","modified_gmt":"2025-12-26T10:58:37","slug":"living-evolution-des-principaux-segments-et-perspectives","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/fr\/2025\/12\/27\/living-evolution-des-principaux-segments-et-perspectives\/","title":{"rendered":"Living : \u00e9volution des principaux segments et perspectives"},"content":{"rendered":"\n

Le secteur Living s\u2019est impos\u00e9 comme l\u2019un des grands moteurs du nouveau cycle immobilier en Espagne. Dans un contexte marqu\u00e9 par les difficult\u00e9s d\u2019acc\u00e8s au logement, les \u00e9volutions d\u00e9mographiques et la mobilit\u00e9 croissante li\u00e9e au travail et aux \u00e9tudes, les formats r\u00e9sidentiels alternatifs ont gagn\u00e9 en importance face \u00e0 d\u2019autres actifs traditionnels. La combinaison d\u2019une demande structurelle en hausse, d\u2019un d\u00e9ficit d\u2019offre persistant et de l\u2019\u00e9volution des modes d\u2019habiter a stimul\u00e9 l\u2019investissement sur plusieurs segments, avec Madrid en t\u00eate de la captation de capitaux et des typologies comme le multifamily, les r\u00e9sidences \u00e9tudiantes et le flex living donnant le ton au march\u00e9.<\/p>\n\n\n\n

Selon des donn\u00e9es de CBRE<\/a>, le secteur Living a concentr\u00e9 pr\u00e8s de 3,73 milliards d\u2019euros d\u2019investissement jusqu\u2019au troisi\u00e8me trimestre 2025<\/strong>, soit environ 29 % de l\u2019ensemble des investissements immobiliers en Espagne<\/strong>. Ce volume repr\u00e9sente une croissance annuelle de plus de 50 %, confirmant le Living comme le segment le plus dynamique du march\u00e9. Ce r\u00f4le de premier plan s\u2019explique \u00e0 la fois par la solidit\u00e9 de la demande et par l\u2019int\u00e9r\u00eat des investisseurs institutionnels pour des actifs offrant des flux de tr\u00e9sorerie r\u00e9currents et une moindre volatilit\u00e9.<\/p>\n\n\n\n

Multifamily, le pilier structurel du Living<\/h2>\n\n\n\n

Au sein de l\u2019univers Living, le segment multifamily (logements locatifs) demeure l\u2019un des piliers structurels, comme le souligne la consultance. Jusqu\u2019en septembre 2025, ce format a totalis\u00e9 environ 1,34 milliard d\u2019euros d\u2019investissement, repr\u00e9sentant pr\u00e8s de 31 % du total du Living. La pr\u00e9f\u00e9rence croissante pour la location, surtout dans les grandes zones urbaines, combin\u00e9e \u00e0 la raret\u00e9 d\u2019une offre professionnalis\u00e9e, continue de soutenir l\u2019int\u00e9r\u00eat pour ce type d\u2019actifs.<\/p>\n\n\n\n

R\u00e9sidences \u00e9tudiantes, le segment le plus dynamique<\/h2>\n\n\n\n

Les r\u00e9sidences de \u00e9tudiants (PBSA)<\/a> sont devenues le segment le plus actif du Living en 2025. L\u2019investissement dans ce type d\u2019actifs devrait atteindre 1,7 milliard d\u2019euros \u00e0 la fin de l\u2019ann\u00e9e, soit une hausse de 151 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Cette forte progression repose sur une demande structurelle soutenue, port\u00e9e par l\u2019augmentation du nombre d\u2019\u00e9tudiants internationaux et l\u2019insuffisance d\u2019une offre moderne dans les principales villes universitaires.<\/p>\n\n\n\n

Madrid, \u00e9picentre des capitaux Living<\/h2>\n\n\n\n

Madrid se confirme comme la principale destination de l\u2019investissement Living en Espagne<\/a>. Selon CBRE, la capitale concentre 42 % de l\u2019ensemble des capitaux investis dans ce segment, tr\u00e8s loin devant d\u2019autres march\u00e9s comme Barcelone ou Valence. Sa capacit\u00e9 \u00e0 attirer population, talents internationaux et \u00e9tudiants, ainsi qu\u2019un march\u00e9 du travail dynamique, renforce sa position de c\u0153ur du d\u00e9veloppement r\u00e9sidentiel sp\u00e9cialis\u00e9.<\/p>\n\n\n\n

Flex living, une r\u00e9ponse \u00e0 la mobilit\u00e9 r\u00e9sidentielle<\/h2>\n\n\n\n

Un autre format qui gagne en importance est le flex living<\/a>, qui combine location temporaire, services et flexibilit\u00e9 contractuelle. Ce segment a totalis\u00e9 pr\u00e8s de 590 millions d\u2019euros d\u2019investissement, majoritairement concentr\u00e9s \u00e0 Madrid, selon les donn\u00e9es de la consultance. L\u2019essor de ce mod\u00e8le r\u00e9pond aux profils de professionnels mobiles, d\u2019expatri\u00e9s et de jeunes actifs qui privil\u00e9gient la flexibilit\u00e9 face \u00e0 la propri\u00e9t\u00e9 traditionnelle.<\/p>\n\n\n\n

Selon une analyse r\u00e9cente de JLL<\/a>, le segment du flex living s\u2019oriente vers une phase de forte expansion et de maturit\u00e9 en Espagne<\/strong>. Dans les prochaines ann\u00e9es, l\u2019offre de ce type de logement flexible va cro\u00eetre de mani\u00e8re significative. Le stock actuel, d\u2019environ 19 000 lits en exploitation, devrait doubler pour d\u00e9passer 38 700 places \u00e0 horizon de trois ans, gr\u00e2ce \u00e0 un pipeline d\u2019environ 19 600 nouveaux lits en d\u00e9veloppement. Cette expansion r\u00e9pond \u00e0 une opportunit\u00e9 d\u00e9mographique de long terme : la croissance attendue de la population d\u2019ici 2035 et l\u2019augmentation soutenue des m\u00e9nages d\u2019une seule personne (qui pourraient repr\u00e9senter autour de 60 % du total) stimulent la demande de solutions de logement plus flexibles. Dans ce contexte, Madrid se consolide comme principal \u00e9picentre du segment, en concentrant environ 60 % du stock existant et plus de 70 % des projets en cours, renfor\u00e7ant son r\u00f4le de p\u00f4le d\u2019attraction pour les capitaux et les op\u00e9rateurs. Par ailleurs, le dynamisme du march\u00e9 favorise l\u2019entr\u00e9e de nouveaux fonds et promoteurs locaux, qui rejoignent les acteurs internationaux et contribuent \u00e0 une diversification et une maturit\u00e9 accrues du secteur.<\/p>\n\n\n\n

Senior living, un segment \u00e0 potentiel \u00e0 moyen terme<\/h2>\n\n\n\n

Bien qu\u2019il repr\u00e9sente encore une part plus limit\u00e9e du volume total, le senior living<\/a> commence \u00e0 enregistrer une activit\u00e9 transactionnelle en Espagne. Le vieillissement progressif de la population et le manque de solutions r\u00e9sidentielles adapt\u00e9es positionnent ce segment comme une opportunit\u00e9 \u00e0 moyen et long terme. CBRE indique que des op\u00e9rations naissantes sont d\u00e9j\u00e0 observ\u00e9es, notamment dans des emplacements urbains bien connect\u00e9s.<\/p>\n\n\n\n

Impact \u00e9conomique<\/h2>\n\n\n\n

Au-del\u00e0 de l\u2019int\u00e9r\u00eat des investisseurs, le d\u00e9veloppement du Living a un impact direct sur l\u2019\u00e9conomie. Selon une analyse publi\u00e9e par idealista<\/a>, l\u2019Espagne pourrait ajouter jusqu\u2019\u00e0 14,7 milliards d\u2019euros au PIB si suffisamment d\u2019investissement est mobilis\u00e9 pour d\u00e9velopper une nouvelle offre r\u00e9sidentielle, en particulier locative. Ce chiffre met en \u00e9vidence la dimension strat\u00e9gique du Living non seulement comme actif financier, mais aussi comme levier cl\u00e9 de croissance \u00e9conomique et de coh\u00e9sion sociale.<\/p>\n\n\n\n

Perspectives : une croissance durable et plus s\u00e9lective<\/h2>\n\n\n\n

Les perspectives pour le Living dans les prochaines ann\u00e9es restent positives, tout en \u00e9tant marqu\u00e9es par une plus grande s\u00e9lectivit\u00e9. Les investisseurs privil\u00e9gient les emplacements \u00e9tablis, les projets bien g\u00e9r\u00e9s et les actifs capables de s\u2019adapter aux nouvelles exigences r\u00e9glementaires et de durabilit\u00e9. Des segments comme le multifamily, les r\u00e9sidences \u00e9tudiantes et le flex living continueront de capter l\u2019essentiel des capitaux, tandis que le senior living se profile comme une option \u00e9mergente, comme le soulignent les diff\u00e9rentes consultances.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2025, le living repr\u00e9sente pr\u00e8s de 30 % de l\u2019investissement immobilier en Espagne, port\u00e9 par le multifamily, les r\u00e9sidences \u00e9tudiantes et le flex living.<\/p>\n","protected":false},"author":1,"featured_media":77668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1026],"tags":[1887,829,987,1937,1263],"class_list":["post-77655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement-immobilier-fr","tag-inversion-inmobiliaria-fr","tag-investissement","tag-logement","tag-sector-residencial-fr","tag-vie-flexible"],"yoast_head":"\nLiving : \u00e9volution des principaux segments et perspectives<\/title>\n<meta name=\"description\" content=\"Secteur living : l\u2019investissement acc\u00e9l\u00e8re en 2025 et Madrid capte la plus grande part. 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