{"id":75835,"date":"2025-12-18T10:31:32","date_gmt":"2025-12-18T09:31:32","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=75835"},"modified":"2025-12-18T15:19:26","modified_gmt":"2025-12-18T14:19:26","slug":"next-madrid-est-un-excellent-exemple-de-collaboration-public-prive","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/fr\/2025\/12\/18\/next-madrid-est-un-excellent-exemple-de-collaboration-public-prive\/","title":{"rendered":"\u00ab Next Madrid est un excellent exemple de collaboration public-priv\u00e9 \u00bb"},"content":{"rendered":"\n

Ces derni\u00e8res ann\u00e9es, plusieurs p\u00f4les d\u2019affaires ont \u00e9merg\u00e9 \u00e0 Madrid. Mais Next Madrid vise \u00e0 \u00eatre bien plus. Situ\u00e9 dans le quartier de Manoteras, dans le district de Hortaleza, le projet se con\u00e7oit comme une initiative qui impacte son environnement et ses habitants, tout en favorisant le d\u00e9veloppement et le bien-\u00eatre. Plus de 293 000 m\u00b2 de bureaux, dont 97 544 m\u00b2 sont class\u00e9s Grade A. La combinaison des zones d\u2019affaires et r\u00e9sidentielles fait de cet emplacement le lieu id\u00e9al pour dynamiser un quartier disposant de tous les services et proche du centre-ville. La durabilit\u00e9, la mobilit\u00e9, la technologie\u2026 et aussi les loisirs sont parmi ses piliers. Ainsi nous explique Borja Ram\u00edrez del Pino, Marketing Manager de Next Madrid.<\/strong><\/p>\n\n\n\n

Quelle a \u00e9t\u00e9 la vision initiale derri\u00e8re la cr\u00e9ation de Next Madrid et comment a-t-elle \u00e9volu\u00e9 au cours du d\u00e9veloppement du projet ?<\/strong><\/p>\n\n\n\n

D\u00e8s le d\u00e9part, nous savions que Next Madrid devait \u00eatre bien plus qu\u2019un simple p\u00f4le d\u2019affaires situ\u00e9 \u00e0 Manoteras. Habituellement, les grandes entreprises et les immeubles de bureaux s\u2019implantent dans des quartiers proches de zones r\u00e9sidentielles et commerciales sans prendre en compte leur environnement ni s\u2019y int\u00e9grer.<\/p>\n\n\n\n

Next Madrid<\/a> cherche \u00e0 briser ces barri\u00e8res. Il a donc \u00e9t\u00e9 con\u00e7u comme un projet ayant un impact positif sur l\u2019environnement urbain, la mobilit\u00e9, l\u2019habitabilit\u00e9, la communication et, plus g\u00e9n\u00e9ralement, sur l\u2019ensemble de la communaut\u00e9 de Manoteras, am\u00e9liorant l\u2019exp\u00e9rience des utilisateurs de bureaux, des commer\u00e7ants et des r\u00e9sidents, tout en apportant plus de vitalit\u00e9 au quartier.<\/p>\n\n\n\n

Depuis sa cr\u00e9ation en 2023, les initiatives de Next Madrid ont \u00e9volu\u00e9, allant des actions de communication et de notori\u00e9t\u00e9 de la marque, des \u00e9v\u00e9nements pour diff\u00e9rents types d\u2019utilisateurs, des actions RSE, des plans d\u2019am\u00e9lioration de l\u2019espace urbain, des mesures pour am\u00e9liorer la mobilit\u00e9\u2026 et aujourd\u2019hui, nous nous concentrons sur des actions et \u00e9v\u00e9nements favorisant l\u2019int\u00e9gration entre les utilisateurs de bureaux, les commer\u00e7ants et les r\u00e9sidents.<\/p>\n\n\n\n

\n

CBRE agit en tant que partenaire strat\u00e9gique, apportant son expertise en planification urbaine, en attraction d\u2019investissements et en mise en \u0153uvre de plans d\u2019action.<\/p>\n<\/blockquote>\n\n\n\n

Qui est derri\u00e8re le projet d\u2019un point de vue financier et de gestion ?<\/strong><\/p>\n\n\n\n

Next Madrid est n\u00e9 de la vision de certaines des plus importantes entreprises du secteur immobilier, telles qu\u2019\u00c1rima, Bermejo & Williamson Real Estate, Onix, PineBridge Investments, IBA Capital Partners et Catella AM Iberia. Bien qu\u2019il s\u2019agisse d\u2019une initiative priv\u00e9e, Next Madrid est un excellent exemple de collaboration public-priv\u00e9, la Mairie et le Conseil de district de Hortaleza jouant un r\u00f4le important dans la mise en \u0153uvre de certaines mesures.<\/p>\n\n\n\n

De plus, CBRE agit en tant que partenaire strat\u00e9gique, apportant son expertise en planification urbaine, en attraction d\u2019investissements et en mise en \u0153uvre de plans d\u2019action.<\/p>\n\n\n\n

Pourquoi Next Madrid se d\u00e9marque-t-il par rapport aux autres zones de Madrid ?<\/strong><\/p>\n\n\n\n

Le nord de Madrid est d\u00e9j\u00e0 aujourd\u2019hui une r\u00e9f\u00e9rence et un p\u00f4le d\u2019attraction d\u2019investissements<\/a>, et le restera avec les grands projets \u00e0 venir.<\/p>\n\n\n\n

Cependant, pour mettre en valeur les avantages sp\u00e9cifiques offerts par Next Madrid, il faut mentionner son emplacement strat\u00e9gique, sa connectivit\u00e9 excellente avec les principales voies de Madrid, un environnement sain, durable et connect\u00e9, align\u00e9 sur les nouvelles demandes des entreprises et les nouvelles formes de travail, le tout \u00e0 des loyers tr\u00e8s comp\u00e9titifs compar\u00e9s \u00e0 d\u2019autres zones de Madrid.<\/p>\n\n\n\n

Comment le mix d\u2019usages de Next Madrid a-t-il \u00e9t\u00e9 d\u00e9fini ?<\/strong><\/p>\n\n\n\n

Le mix r\u00e9pond \u00e0 une vision globale de l\u2019espace de travail. En plus des bureaux<\/a>, de nouveaux services ont \u00e9t\u00e9 int\u00e9gr\u00e9s. Par exemple, en mati\u00e8re de restauration, Next Madrid a d\u00e9j\u00e0 am\u00e9lior\u00e9 l\u2019offre existante dans la zone. Parmi ses locataires figurent des restaurants de premier niveau et des circuits itin\u00e9rants de food trucks avec des marques premium. Tout cela se trouve dans les espaces de Next Madrid.<\/p>\n\n\n\n

De plus, la communaut\u00e9 Next Madrid organise r\u00e9guli\u00e8rement pour ses utilisateurs des \u00e9v\u00e9nements exclusifs, leur permettant de profiter des excellentes installations dans un cadre afterwork, tout en d\u00e9couvrant le r\u00e9seau d\u2019affaires local et en \u00e9tablissant des partenariats strat\u00e9giques. L\u2019offre sportive est \u00e9galement une r\u00e9alit\u00e9, avec la mise en place prochaine d\u2019un Running Club et d\u2019activit\u00e9s de bien-\u00eatre.<\/p>\n\n\n\n

Quel r\u00f4le jouent la technologie et la durabilit\u00e9 dans ce projet ?<\/strong><\/p>\n\n\n\n

Ce sont des piliers fondamentaux. Les b\u00e2timents de Next Madrid sont con\u00e7us avec une technologie de pointe, une connectivit\u00e9 avanc\u00e9e et des crit\u00e8res d\u2019efficacit\u00e9 \u00e9nerg\u00e9tique<\/a>. La durabilit\u00e9 se refl\u00e8te dans la gestion des ressources, la mobilit\u00e9, l\u2019accessibilit\u00e9 et l\u2019engagement des entreprises envers des environnements responsables.<\/p>\n\n\n\n

\n

Les b\u00e2timents de Next Madrid sont con\u00e7us avec une technologie de pointe, une connectivit\u00e9 avanc\u00e9e et des crit\u00e8res d\u2019efficacit\u00e9 \u00e9nerg\u00e9tique.<\/p>\n<\/blockquote>\n\n\n\n

Quels types d\u2019entreprises ou de locataires choisissent des bureaux \u00e0 Next Madrid et quelles sont les attentes en mati\u00e8re d\u2019occupation pour les prochaines ann\u00e9es ?<\/strong><\/p>\n\n\n\n

Next Madrid accueille certaines des meilleures entreprises nationales et internationales dans des secteurs tr\u00e8s vari\u00e9s, tels que la technologie, le conseil, le juridique, la finance, les ressources humaines\u2026 mais aussi d\u2019importantes startups et scaleups sp\u00e9cialis\u00e9es en innovation, design et R&D.<\/p>\n\n\n\n

La demande a \u00e9t\u00e9 historiquement tr\u00e8s solide et les attentes indiquent une occupation croissante, soutenue par l\u2019attractivit\u00e9 de l\u2019environnement et la qualit\u00e9 des espaces.<\/p>\n\n\n\n

Comment le projet contribue-t-il \u00e0 l\u2019environnement urbain et social du quartier ?<\/strong><\/p>\n\n\n\n

Nous pouvons affirmer que Next Madrid transforme d\u00e9j\u00e0 le quotidien des habitants et des travailleurs de la zone, tout en g\u00e9n\u00e9rant un impact tr\u00e8s positif sur le quartier. La grande offre de services, \u00e9v\u00e9nements et activit\u00e9s contribue de mani\u00e8re tr\u00e8s positive \u00e0 la r\u00e9g\u00e9n\u00e9ration de la zone de Manoteras et favorise l\u2019interaction avec les habitants, qui voient comment un district traditionnellement d\u2019affaires les accueille et devient une v\u00e9ritable alternative pour les loisirs, la restauration et le bien-\u00eatre.<\/p>\n\n\n\n

Quelles sont les phases futures ou extensions pr\u00e9vues pour Next Madrid et ce mod\u00e8le pourrait-il \u00eatre reproduit dans d\u2019autres zones de Madrid ou d\u2019autres villes ?<\/strong><\/p>\n\n\n\n

Actuellement, un plan de mobilit\u00e9 et d\u2019am\u00e9lioration de l\u2019espace urbain de Manoteras est en cours, avec un horizon de mise en \u0153uvre de deux ans. Ce plan inclut le d\u00e9veloppement d\u2019espaces verts, l\u2019\u00e9clairage, la mobilit\u00e9, le transport, les services et les am\u00e9liorations de l\u2019accessibilit\u00e9.<\/p>\n\n\n\n

Concernant la r\u00e9plication, le mod\u00e8le Next Madrid, gr\u00e2ce \u00e0 son succ\u00e8s et sa capacit\u00e9 de transformation, pourrait effectivement \u00eatre appliqu\u00e9 dans d\u2019autres zones de Madrid ou d\u2019Espagne, \u00e0 condition de l\u2019adapter aux besoins locaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment Next Madrid combine bureaux durables, services innovants et communaut\u00e9, devenant un mod\u00e8le de collaboration entre entreprises et mairie \u00e0 Madrid.<\/p>\n","protected":false},"author":1,"featured_media":75857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[939,1026],"tags":[1887,829],"class_list":["post-75835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-fr","category-investissement-immobilier-fr","tag-inversion-inmobiliaria-fr","tag-investissement"],"blocksy_meta":[],"yoast_head":"\n\u00ab Next Madrid est un excellent exemple de collaboration public-priv\u00e9 \u00bb<\/title>\n<meta name=\"description\" content=\"Saviez-vous que Next Madrid d\u00e9veloppera plus de 294 000 m\u00b2 de bureaux de cat\u00e9gorie A dans le cadre d\u2019un partenariat public-priv\u00e9 \u00e0 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