{"id":45878,"date":"2024-07-12T08:45:00","date_gmt":"2024-07-12T06:45:00","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=45878"},"modified":"2024-07-11T18:35:13","modified_gmt":"2024-07-11T16:35:13","slug":"quest-ce-que-linvestissement-durable","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/fr\/2024\/07\/12\/quest-ce-que-linvestissement-durable\/","title":{"rendered":"Qu&#8217;est-ce que l&#8217;investissement durable ?"},"content":{"rendered":"\n<p>\u00c0 l&#8217;\u00e8re de la conscience environnementale et de la responsabilit\u00e9 sociale, l&#8217;investissement durable est devenu une tendance croissante et n\u00e9cessaire dans le monde financier. Ce n&#8217;est pas seulement une mode passag\u00e8re, mais une approche qui combine rentabilit\u00e9 \u00e9conomique et impact positif sur l&#8217;environnement et la soci\u00e9t\u00e9. Mais en quoi consiste r\u00e9ellement l&#8217;investissement durable ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu&#8217;est-ce que l&#8217;investissement durable<\/strong><\/h2>\n\n\n\n<p>Parler de durabilit\u00e9 aujourd&#8217;hui est synonyme des fameux crit\u00e8res ESG (environnementaux, sociaux et de gouvernance d&#8217;entreprise). On demande aux entreprises non seulement de maximiser la valeur pour l&#8217;actionnaire, mais aussi d&#8217;avoir une sorte de responsabilit\u00e9 envers la soci\u00e9t\u00e9. Il existe plus de 50 000 indices qui \u00e9valuent la conformit\u00e9 des entreprises \u00e0 cet \u00e9gard. De plus en plus, figurer ou non dans ces indices peut conditionner la performance \u00e9conomique et l&#8217;accomplissement des objectifs strat\u00e9giques des entreprises.<\/p>\n\n\n\n<p>L&#8217;investissement durable consiste donc \u00e0 investir dans des entreprises qui suivent des principes align\u00e9s sur les crit\u00e8res ESG. Mais que signifient exactement les sigles ESG ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crit\u00e8res environnementaux (E) :<\/strong> incluent des facteurs tels que le changement climatique, l&#8217;efficacit\u00e9 \u00e9nerg\u00e9tique, la gestion des d\u00e9chets, la conservation des ressources naturelles et la r\u00e9duction de l&#8217;empreinte carbone.<\/li>\n\n\n\n<li><strong>Crit\u00e8res sociaux (S) :<\/strong> se r\u00e9f\u00e8rent aux pratiques de travail, aux droits de l&#8217;homme, \u00e0 la sant\u00e9 et \u00e0 la s\u00e9curit\u00e9 au travail, \u00e0 l&#8217;\u00e9quit\u00e9 de genre et \u00e0 la diversit\u00e9, ainsi qu&#8217;\u00e0 l&#8217;impact sur les communaut\u00e9s locales.<\/li>\n\n\n\n<li><strong>Crit\u00e8res de gouvernance (G) :<\/strong> englobent des aspects tels que la transparence, l&#8217;\u00e9thique des affaires, la composition et la diversit\u00e9 du conseil d&#8217;administration, la politique de r\u00e9mun\u00e9ration et la responsabilit\u00e9 fiscale.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le premier indice ESG<\/strong><\/h2>\n\n\n\n<p>Il faut remonter pas moins de 34 ans pour retracer le premier indice boursier sp\u00e9cialis\u00e9 dans la durabilit\u00e9. Nous parlons du Domini 400 \u2013 <a href=\"https:\/\/www.msci.com\/documents\/10199\/e0e149f9-e89e-6652-794b-a2d302fed319\" target=\"_blank\" rel=\"noreferrer noopener\">aujourd&#8217;hui MSCI KLD 400 Social Index<\/a> \u2013 cr\u00e9\u00e9 par la soci\u00e9t\u00e9 de recherche en investissement KLD. L&#8217;entreprise n&#8217;existe plus, mais l&#8217;indice s\u00e9lectionne depuis 1990 400 entreprises publiques parmi les 3 000 de plus grande capitalisation des \u00c9tats-Unis selon les crit\u00e8res ESG. Tesla, Microsoft ou Nvidia sont quelques-unes de ses membres actuels.<\/p>\n\n\n\n<p>Au d\u00e9but, la strat\u00e9gie de s\u00e9lection du fonds reposait sur l&#8217;exclusion de secteurs tels que l&#8217;alcool, le tabac ou les armes militaires. L&#8217;\u00e9tape suivante consistait \u00e0 s\u00e9lectionner les entreprises qui se d\u00e9marquaient par leurs performances environnementales, la s\u00e9curit\u00e9 et la qualit\u00e9 du produit ou le traitement des femmes et des minorit\u00e9s. \u00c9tant le premier, il a d\u00fb faire un travail immense de recherche \u2013 sans internet \u2013 pour compl\u00e9ter sa s\u00e9lection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quel est le montant de l&#8217;investissement durable ?<\/strong><\/h2>\n\n\n\n<p>Selon la soci\u00e9t\u00e9 de services financiers Morningstar, les actifs des <a href=\"https:\/\/fundspeople.com\/es\/informe-de-morningstar-sobre-flujos-hacia-la-inversion-sostenible-en-el-1t-de-2024-crecimiento-en-europa-caida-en-ee-uu-y-ralentizacion-del-lanzamiento-de-productos\/1\/\" target=\"_blank\" rel=\"noreferrer noopener\">fonds durables<\/a> mondiaux s&#8217;\u00e9levaient \u00e0 pr\u00e8s de 3 trillions de dollars \u00e0 la fin du premier trimestre. \u00c0 cet \u00e9gard, l&#8217;Europe m\u00e8ne la danse, avec 84 % de ces actifs. Les \u00c9tats-Unis sont le deuxi\u00e8me march\u00e9, avec 11 % du total. C&#8217;est une croissance, bien que modeste, par rapport au dernier trimestre de 2023.<\/p>\n\n\n\n<p>Selon la Global Sustainable Investment Review 2022, un total de 30,3 trillions de dollars est investi dans des actifs durables dans le monde. Sur les march\u00e9s hors des \u00c9tats-Unis \u2013 Canada, Europe, Japon, Australie et Nouvelle-Z\u00e9lande \u2013 ces actifs ont augment\u00e9 de pas moins de 20 % depuis 2020.<\/p>\n\n\n\n<p>Les <a href=\"https:\/\/www.morganstanley.com\/ideas\/sustainable-investing-on-the-rise\" target=\"_blank\" rel=\"noreferrer noopener\">perspectives<\/a> sont encourageantes. Selon un autre rapport, cette fois de Morgan Stanley, 77 % des gestionnaires individuels disent \u00eatre int\u00e9ress\u00e9s \u00e0 investir dans des entreprises ou des fonds visant \u00e0 obtenir des r\u00e9sultats \u00e9conomiques en tenant compte des crit\u00e8res ESG. Les preuves scientifiques sur le changement climatique et la rentabilit\u00e9 des investissements durables sont deux des principaux incitatifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L&#8217;investissement durable est-il rentable ?<\/strong><\/h2>\n\n\n\n<p>Contrairement \u00e0 ce que l&#8217;on pourrait penser, l&#8217;investissement durable ne signifie pas sacrifier la <a href=\"https:\/\/blog.urbanitae.com\/fr\/2024\/02\/18\/comment-mesurer-la-rentabilite-de-vos-investissements\/?utm_source=blog_fr&amp;utm_medium=organic&amp;utm_campaign=urbanitae_blog_0724&amp;utm_term=rentabilite&amp;utm_content=fr_aprende_inversion_sostenible\" target=\"_blank\" rel=\"noreferrer noopener\">rentabilit\u00e9<\/a>. Diverses \u00e9tudes ont montr\u00e9 que les entreprises avec des pratiques solides en ESG ont tendance \u00e0 \u00eatre plus r\u00e9silientes et \u00e0 offrir des rendements comparables, voire sup\u00e9rieurs, \u00e0 ceux des entreprises traditionnelles. Ces entreprises ont souvent une meilleure gestion des risques, innovent davantage et sont mieux pr\u00e9par\u00e9es pour se conformer aux r\u00e9glementations futures.<\/p>\n\n\n\n<p>Selon Morningstar, au premier semestre 2020, 72 % des fonds durables se positionnaient dans la moiti\u00e9 sup\u00e9rieure de leurs cat\u00e9gories respectives en termes de performance.<\/p>\n\n\n\n<p>Tout n&#8217;est pas rose. Le greenwashing est l&#8217;une des principales menaces pour l&#8217;investissement durable. Il se produit lorsqu&#8217;une entreprise exag\u00e8re ou falsifie son engagement envers la durabilit\u00e9. Cela peut tromper les investisseurs et saper la confiance dans les investissements durables. Deutsche Bank et DWS ont donn\u00e9 un exemple retentissant en 2022, lorsque les autorit\u00e9s allemandes les ont accus\u00e9s d&#8217;avoir gonfl\u00e9 leurs r\u00e9f\u00e9rences ESG.<\/p>\n\n\n\n<p>Le manque de transparence et de donn\u00e9es fiables, ainsi que l&#8217;absence de normes uniformes en mati\u00e8re d&#8217;investissement durable, sont d&#8217;autres d\u00e9fis cl\u00e9s.<\/p>\n\n\n\n<p>Malgr\u00e9 tout, l&#8217;investissement durable repr\u00e9sente une opportunit\u00e9 significative pour les investisseurs qui cherchent \u00e0 combiner la rentabilit\u00e9 financi\u00e8re avec un impact positif sur le monde. \u00c0 mesure que la conscience des d\u00e9fis environnementaux et sociaux augmente et que les r\u00e9glementations deviennent plus strictes, l&#8217;investissement durable est bien positionn\u00e9 pour cro\u00eetre et prosp\u00e9rer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;investissement durable est devenu une tendance croissante et n\u00e9cessaire dans le monde financier.<\/p>\n","protected":false},"author":1,"featured_media":45873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[832],"tags":[829],"class_list":["post-45878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apprendre-a-investir","tag-investissement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que l&#039;investissement durable ? - Urbanitae Blog<\/title>\n<meta name=\"description\" content=\"L&#039;investissement durable combine la rentabilit\u00e9 \u00e9conomique avec un impact positif sur l&#039;environnement et la soci\u00e9t\u00e9. 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