{"id":25122,"date":"2023-06-22T11:35:08","date_gmt":"2023-06-22T09:35:08","guid":{"rendered":"https:\/\/blog.urbanitae.com\/2023\/06\/22\/investissement-immobilier-2023-ce-que-disent-les-experts\/"},"modified":"2023-07-27T11:13:24","modified_gmt":"2023-07-27T09:13:24","slug":"investissement-immobilier-2023-ce-que-disent-les-experts-urbanitae-blog","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/fr\/2023\/06\/22\/investissement-immobilier-2023-ce-que-disent-les-experts-urbanitae-blog\/","title":{"rendered":"Investissement immobilier 2023 : ce que disent les experts"},"content":{"rendered":"\n

Les chiffres de l’investissement immobilier en 2022 ont non seulement indiqu\u00e9 la reprise du secteur, mais aussi sa bonne sant\u00e9. Selon le cabinet de conseil Cushman & Wakefield, le march\u00e9 immobilier, avec un volume d’investissement de 13,7 milliards<\/strong>, a progress\u00e9 de 14 % par rapport \u00e0 2021. Mais que s’est-il pass\u00e9 avec l’investissement immobilier en 2023<\/p>\n\n\n\n

Au cours des derni\u00e8res ann\u00e9es, et malgr\u00e9 les obstacles cr\u00e9\u00e9s par la pand\u00e9mie, le secteur immobilier a maintenu son dynamisme, ce qui s’est refl\u00e9t\u00e9 dans ses possibilit\u00e9s d’investissement. Nous l’avons constat\u00e9 non seulement dans les transactions et les chiffres d’investissement, mais aussi dans sa flexibilit\u00e9 et sa capacit\u00e9 d’adaptation<\/strong>. \u00c0 l’heure actuelle, soumis \u00e0 des incertitudes, il est in\u00e9vitable de se demander : o\u00f9 se dirige le march\u00e9, quels chemins suivra l’investissement immobilier en 2023 ?<\/p>\n\n\n\n

\u2018Flex living\u2019<\/h2>\n\n\n\n

La n\u00e9cessit\u00e9 de trouver des espaces flexibles<\/strong> a \u00e9galement atteint le march\u00e9 du logement. Pouss\u00e9s par les changements dans nos routines de vie et de travail, les espaces adaptatifs r\u00e9pondent \u00e0 cette croissance de la demande. Si, il y a quelque temps, nous parlions de formules telles que la colocation, nous parlons maintenant \u00e9galement de ph\u00e9nom\u00e8nes tels que le flex living. Celui-ci, qui place le concept de flexibilit\u00e9 au c\u0153ur du logement, offre des solutions immobili\u00e8res qui s’ajustent aux besoins – \u00e9galement changeants – des citoyens. Comme le souligne CBRE, le flex living se connecte \u00e0 d’autres segments tels que l’urban living, qui tend vers la colocation plus traditionnelle, ou le suburban flex living, avec des espaces plus grands.<\/p>\n\n\n\n

‘Real Estate Tech’<\/h2>\n\n\n\n

La digitalisation est sur la table du secteur immobilier depuis quelques ann\u00e9es, et maintenant semble \u00eatre enfin sur la voie de la r\u00e9ussite. Cependant, l’Espagne est encore en retard par rapport \u00e0 d’autres pays europ\u00e9ens en mati\u00e8re de maturit\u00e9 num\u00e9rique immobili\u00e8re, selon Carlos Casado, COO de CBRE Spain. Dans cette optique, Alberto Fern\u00e1ndez-Aller de Roda, PDG de Prinex, a r\u00e9cemment confirm\u00e9 cette tendance dans une interview avec Urbanitae. \u00ab\u00a0Les pays scandinaves, les Pays-Bas, l’Allemagne et le Royaume-Uni sont \u00e0 l’avant-garde en termes de num\u00e9risation dans l’immobilier\u00a0\u00bb, bien que l’Espagne ait progress\u00e9 de mani\u00e8re significative ces derni\u00e8res ann\u00e9es. Ainsi, la technologie transforme rapidement l’immobilier<\/strong>, gr\u00e2ce \u00e0 des outils tels que l’analyse des donn\u00e9es ou l’intelligence artificielle, entre autres, qui augmentent en m\u00eame temps l’efficacit\u00e9, la transparence et la rentabilit\u00e9 <\/strong>de l’investissement immobilier en 2023.<\/p>\n\n\n\n

Financement alternatif<\/h2>\n\n\n\n

Le r\u00f4le jou\u00e9 par le financement alternatif dans l’immobilier est \u00e9galement reconnu par les principaux cabinets de conseil. Selon Ignacio Ruiz Gallego, associ\u00e9 chez Capital Advisors de CBRE, \u00ab\u00a0le financement alternatif par des fonds internationaux commence \u00e0 \u00eatre bien vu en Espagne\u00a0\u00bb, ce qui ne fait que confirmer la tendance de croissance des mod\u00e8les d’investissement collaboratifs, tels que celui promu par Urbanitae, qui se sont \u00e9tablis ces derni\u00e8res ann\u00e9es. D’autres grands cabinets de conseil, comme KPMG, ont confirm\u00e9 cette tendance il y a quelque temps, en d\u00e9clarant que le financement alternatif pourrait repr\u00e9senter 50 % du march\u00e9 d’ici 2025<\/strong>.<\/p>\n\n\n\n

Crit\u00e8res ESG<\/h2>\n\n\n\n

Il n’y a aucun doute que la durabilit\u00e9 s’est impos\u00e9e dans l’investissement immobilier. C’est un facteur cl\u00e9 dans la prise de d\u00e9cision en mati\u00e8re d’investissement. Pour prendre un exemple concret, pr\u00e8s de 90 % des terrains contract\u00e9s pour des bureaux \u00e0 Madrid sont d\u00e9j\u00e0 guid\u00e9s par des crit\u00e8res ESG<\/strong>, selon le cabinet de conseil Savills. Pour les investisseurs, l’efficacit\u00e9 \u00e9nerg\u00e9tique des b\u00e2timents et leur d\u00e9carbonation, les pratiques de gouvernance inclusive, l’attention port\u00e9e \u00e0 la diversit\u00e9 et la gestion responsable des ressources sont des facteurs cl\u00e9s du succ\u00e8s \u00e0 long terme de nombreux projets immobiliers. Leur pertinence est \u00e9galement \u00e9tay\u00e9e par les donn\u00e9es. Au moins 93 % des personnes interrog\u00e9es dans l’enqu\u00eate sur les tendances immobili\u00e8res 2023 de PwC<\/strong> estiment que les crit\u00e8res ESG sont importants pour la transformation de l’industrie dans les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

‘Life sciences hubs’<\/h2>\n\n\n\n

Les hubs des sciences de la vie<\/em> sont des zones qui regroupent des entreprises et des organisations impliqu\u00e9es dans la recherche en science et en m\u00e9decine<\/strong> Ils visent \u00e0 fournir un espace sp\u00e9cialis\u00e9 qui favorise la collaboration et l’innovation, en recherchant des synergies entre les entit\u00e9s. Bien que ce ne soit pas un march\u00e9 \u00e9tabli en Espagne – par rapport aux \u00c9tats-Unis ou \u00e0 d’autres pays europ\u00e9ens -, il \u00e9merge en tant qu’actif alternatif, car l’Espagne poss\u00e8de \u00ab\u00a0tous les ingr\u00e9dients pour constituer un secteur puissant des sciences de la vie\u00a0\u00bb, comme l’explique Daniel Zubillaga, directeur principal des sciences de la vie chez CBRE.<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon le cabinet de conseil Cushman & Wakefield, l\u2019investissement immobilier sur le march\u00e9 immobilier a augment\u00e9 de 14% par rapport \u00e0 2021. <\/p>\n","protected":false},"author":1,"featured_media":23965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1026],"tags":[1173,1260,1271,1259,1272,1262,1261,1263],"class_list":["post-25122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement-immobilier-fr","tag-cbre-fr","tag-coliving-fr","tag-esg-2","tag-financement-alternatif","tag-flex-living-2","tag-pwc-fr","tag-savills-espagne","tag-vie-flexible"],"blocksy_meta":[],"yoast_head":"\nInvestissement immobilier 2023 : ce que disent les experts<\/title>\n<meta name=\"description\" content=\"Inflation, taux d'int\u00e9r\u00eat... 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