{"id":93927,"date":"2026-11-12T08:45:00","date_gmt":"2026-11-12T07:45:00","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=93927"},"modified":"2026-11-12T09:48:22","modified_gmt":"2026-11-12T08:48:22","slug":"prs-and-multifamily-why-rental-housing-is-attracting-increasing-investment","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/en\/2026\/11\/12\/prs-and-multifamily-why-rental-housing-is-attracting-increasing-investment\/","title":{"rendered":"PRS and multifamily: why rental housing is attracting increasing investment"},"content":{"rendered":"\n

Rental housing has become one of the main areas of real estate investment in Spain. This interest is driven not only by rising rents or limited supply, but also by the gradual professionalisation of the market<\/a>: an increasing number of residential buildings and portfolios are being managed collectively and designed to generate recurring income.<\/p>\n\n\n\n

This is where concepts such as multifamily, PRS and Build to Rent (BTR)<\/strong> come into play. Although property consultancies do not always use these categories in exactly the same way, they all describe different ways of turning rental housing into professionally managed assets at scale.<\/p>\n\n\n\n

Multifamily, PRS and BTR: what each term means<\/h2>\n\n\n\n

The term multifamily<\/em> is commonly used to describe residential buildings or portfolios that are professionally managed for rental purposes.<\/p>\n\n\n\n

PRS \u2013 Private Rented Sector \u2013<\/strong> refers to privately owned rental housing and, in institutional investment, often includes existing buildings or portfolios.<\/p>\n\n\n\n

BTR \u2013 Build to Rent \u2013<\/strong>, by contrast, describes developments designed from the outset to be rented out<\/a>. The distinction matters: acquiring an existing portfolio changes its ownership, whereas developing a BTR project can add new homes to the rental stock.<\/p>\n\n\n\n

Why rental housing is becoming more institutionalised<\/h2>\n\n\n\n

According to Idealista, average asking rents in Spain reached \u20ac15.3 per square metre<\/a> per month in June 2026, up 4.2% year on year.<\/p>\n\n\n\n

This environment supports investor interest, but the appeal of multifamily also lies in its scale<\/strong>. A building with many homes allows vacancy risk to be spread across numerous tenants while centralising management, maintenance and marketing.<\/p>\n\n\n\n

However, this does not eliminate other shared risks, including location, regulation, property costs and financing.<\/p>\n\n\n\n

Explaining the investment surge in 2026<\/h2>\n\n\n\n

Investment in multifamily has soared in 2026.<\/p>\n\n\n\n

In the middle of the year, JLL estimated year-on-year growth of 625%<\/a>, while CBRE subsequently put investment during the first half above \u20ac3.35 billion.<\/p>\n\n\n\n

However, these figures need context. A large proportion of the volume comes from major transactions involving existing portfolios, including several deals exceeding \u20ac100 million.<\/p>\n\n\n\n

Consequently, strong growth in the value of capital transacted does not mean that the number of homes available to rent has increased by the same proportion<\/strong>.<\/p>\n\n\n\n

BTR and PRS do not carry the same risks<\/h2>\n\n\n\n

Although both fall within the multifamily sector, they represent different types of investment.<\/p>\n\n\n\n

In a stabilised PRS asset<\/strong>, the building already exists and has a track record of occupancy, rental income and operating costs.<\/p>\n\n\n\n

A BTR project<\/strong>, by contrast, must go through development, construction, marketing and leasing before reaching stabilisation. It therefore carries additional risks relating to execution, costs, financing, timelines and the pace of occupancy.<\/p>\n\n\n\n

Once stabilised, it may appeal to long-term investors seeking recurring income<\/a>.<\/p>\n\n\n\n

Affordable housing is gaining importance<\/h2>\n\n\n\n

Within multifamily, affordable housing has become a significant part of the market.<\/p>\n\n\n\n

CBRE reports that it accounted for around 33% of multifamily investment during the first half of 2026<\/a>.<\/p>\n\n\n\n

Its importance reflects broad residential demand and the need to increase housing supply in markets under pressure<\/a>. In some cases, public-private partnerships<\/a> also play a role.<\/p>\n\n\n\n

Even so, \u201caffordable housing\u201d encompasses different structures and should not be interpreted as a uniform risk category.<\/p>\n\n\n\n

Madrid continues to attract a large share of capital<\/h2>\n\n\n\n

Institutional investment remains heavily concentrated in Madrid.<\/p>\n\n\n\n

Knight Frank identifies the capital as the leading multifamily market, reflecting not only rental trends but also the size of the market, the depth of demand and the ability to execute large-scale transactions.<\/p>\n\n\n\n

This helps explain why sharp increases in rents in other cities do not automatically translate into the same level of institutional investment.<\/p>\n\n\n\n

What multifamily investors really look at<\/h2>\n\n\n\n

Rising rents are only one part of the analysis.<\/p>\n\n\n\n

The most important variables include:<\/p>\n\n\n\n