{"id":92895,"date":"2026-10-22T08:45:00","date_gmt":"2026-10-22T06:45:00","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=92895"},"modified":"2026-10-21T13:48:43","modified_gmt":"2026-10-21T11:48:43","slug":"hotel-investment-becomes-more-selective-the-premium-segment-attracts-86-of-capital","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/en\/2026\/10\/22\/hotel-investment-becomes-more-selective-the-premium-segment-attracts-86-of-capital\/","title":{"rendered":"Hotel investment becomes more selective: the premium segment attracts 86% of capital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hotel investment in Spain reached <strong><a href=\"https:\/\/www.colliers.com\/es-es\/news\/informe-inversion-hotelera-1h-2026\" target=\"_blank\" rel=\"noreferrer noopener\">\u20ac2.46 billion in the first half of 2026<\/a><\/strong>, up 26.5% on the previous year and the highest first-half investment volume recorded by Colliers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond this record, the first half reveals a clear trend: capital is increasingly concentrated in higher-category properties. <a href=\"https:\/\/www.colliers.com\/es-es\/news\/la-inversion-hotelera-se-focaliza-en-el-segmento-premium-en-el-primer-semestre-del-2026\" target=\"_blank\" rel=\"noreferrer noopener\">Four- and five-star hotels accounted for 86% of total investment<\/a>, with \u20ac2.108 billion spread across 55 transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That does not mean every high-end hotel is automatically a good investment. Location, acquisition price, repositioning potential and, above all, the quality of operations remain decisive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">86% of capital flows into four- and five-star hotels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Five-star hotels accounted for 51% of total investment, at \u20ac1.25 billion, while four-star hotels represented a further 35%, at \u20ac858 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, the two categories attracted \u20ac2.108 billion, confirming <a href=\"https:\/\/blog.urbanitae.com\/en\/2026\/05\/03\/hospitality-in-spain-2025-solid-investment-prime-hotels-and-a-stronger-focus-on-repositioning\/\" target=\"_blank\" rel=\"noreferrer noopener\">the growing preference for higher-quality assets<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This investment mix also pushed the average price per room to record highs. However, the figure should be interpreted with caution: a higher average does not mean that all hotels have appreciated equally. It also reflects the greater share of transactions involving high-value properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, hotel category is only one part of the equation. A five-star hotel may be a stabilised asset, but it could also require refurbishment, a change of operator or repositioning. A hotel&#8217;s star rating and its investment strategy are not the same thing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resort hotels lead again<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The resort segment accounted for <strong>60% of transaction volume<\/strong>, with \u20ac1.481 billion, compared with 40% for urban hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This continues a trend already visible in previous years and <a href=\"https:\/\/blog.urbanitae.com\/en\/2026\/09\/11\/investing-in-tourist-areas-what-to-look-at-beyond-the-summer\/\" target=\"_blank\" rel=\"noreferrer noopener\">reflects interest in established destinations<\/a> where there is potential to refurbish properties, improve management or upgrade their positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these markets, value creation does not necessarily come from increasing the number of rooms. It can be achieved through refurbishment, rebranding, operational improvements or upgrading the hotel&#8217;s category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.urbanitae.com\/en\/2026\/06\/07\/canary-islands-and-balearic-islands-strengthen-their-position-as-hotel-investment-hubs-in-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Balearic Islands were the leading investment destination during the first half of the year<\/a>, attracting <strong>\u20ac577 million<\/strong>, or 23% of Spain&#8217;s total. This exceeds the \u20ac464 million recorded throughout 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Costa del Sol ranked second, with \u20ac435 million, followed by Madrid at \u20ac397 million and the Canary Islands at \u20ac363 million.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More asset-by-asset selection and fewer large portfolios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another significant feature of the first half was the predominance of single-asset transactions over large portfolios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Colliers, 82% of investment volume came from individual transactions, while portfolios accounted for just 18%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This reinforces the picture of a market in which capital is seeking specific opportunities rather than indiscriminate exposure to the sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also aligns with the importance of repositioning strategies. A substantial share of investment is directed towards existing hotels, where buyers can <a href=\"https:\/\/blog.urbanitae.com\/en\/2026\/07\/23\/how-value-is-created-in-a-cre-project-the-five-phases-of-a-value-add-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">make changes to the property, brand, management or operating structure in an attempt to improve performance<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The tourism backdrop helps, but does not explain everything<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investment activity is supported by a tourism environment that remains favourable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between January and May 2026, Spain welcomed nearly <strong><a href=\"https:\/\/www.ine.es\/dyngs\/Prensa\/en\/FRONTUR0526.htm\" target=\"_blank\" rel=\"noreferrer noopener\">36.8 million international tourists<\/a><\/strong>, approximately 5% more than a year earlier. Over the same period, tourist spending increased by around 8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spending growing faster than visitor arrivals is particularly relevant for higher-category hotels, which are better positioned to capture a greater share of expenditure from travellers with higher spending power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, strong tourism performance does not automatically make every hotel a good investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purchase price, operating costs, refurbishment requirements, market positioning and quality of management can create major differences between properties, even within the same destination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In hospitality, the property and its operations go hand in hand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the characteristics that sets hotels apart from other <a href=\"https:\/\/blog.urbanitae.com\/en\/2025\/12\/12\/cre-at-urbanitae-how-weve-diversified-beyond-residential-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate segments<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value of a logistics warehouse or office building depends largely on the property itself, its location and its lease agreements. In hospitality, there is also an operating business behind the real estate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Occupancy, average room rates, labour costs, distribution, branding, the operator and guest experience directly influence performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why two physically similar hotels can generate very different returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This operational dimension also helps explain the growing role of hotel chains themselves in acquisitions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Domestic capital and hotel chains gain prominence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spanish investors accounted for <strong>62% of total investment<\/strong>, contributing \u20ac1.513 billion, compared with \u20ac947 million from international capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within domestic investment, <a href=\"https:\/\/blog.urbanitae.com\/en\/2025\/12\/02\/national-investors-drive-the-new-wave-of-hotel-investment-in-spain\/\" target=\"_blank\" rel=\"noreferrer noopener\">hotel chains were the largest buyers<\/a>, with \u20ac792 million, representing 32% of total volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a hotel chain, an acquisition may have a rationale that goes beyond the property investment itself: establishing a presence in a destination, achieving greater scale, improving distribution or generating operational efficiencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Private investors, family offices and listed real estate investment companies (SOCIMIs) also participated, while <a href=\"https:\/\/blog.urbanitae.com\/en\/2026\/07\/22\/iberia-consolidates-its-position-as-a-hotel-investment-hotspot-in-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">international capital remained active in both stabilised assets and repositioning transactions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A higher hotel category does not mean lower risk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The concentration of capital in premium hotels may reflect their ability to command higher room rates and benefit from tourism demand among higher-spending travellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But a hotel&#8217;s category does not eliminate risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high-end hotel may require substantial capital expenditure, depend heavily on a particular brand or suffer if operating costs rise faster than revenues. It can also be affected by changes in demand, air connectivity or regulations in its destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why analysis must go beyond star ratings and location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In hospitality, the following factors are particularly important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The acquisition price<\/li>\n\n\n\n<li>The quality of the operator<\/li>\n\n\n\n<li>The ability to maintain occupancy and room rates<\/li>\n\n\n\n<li>Future capital expenditure requirements<\/li>\n\n\n\n<li>The genuine potential for repositioning<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A strong market, but an increasingly selective one<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colliers estimates that, if the pace of activity seen in the first half continues, hotel investment in Spain could once again exceed <strong>\u20ac4 billion in 2026<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The record first half and the concentration of investment in four- and five-star hotels reveal a market with abundant capital, but also more demanding investment criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main takeaway is not simply that luxury attracts investment. It is that <strong>capital is becoming more selective in choosing assets capable of sustaining revenues, improving their market positioning or creating value through management<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, hotel category matters, but it is not enough. Final returns will continue to depend on the purchase price, how the property is operated and the potential to improve its performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotel investment in Spain reached \u20ac2.46 billion in the first half of 2026. Four- and five-star hotels attracted 86% of capital. We examine the rise in investment in premium hotels and the factors shaping acquisition decisions.<\/p>\n","protected":false},"author":22,"featured_media":92905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[1027],"tags":[2104],"class_list":["post-92895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-investment-en","tag-real-estate-investment-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investment in premium hotels: 86% of capital in 2026<\/title>\n<meta name=\"description\" content=\"Four- and five-star hotels attract 86% of hotel investment in Spain. We explore the trends driving investment in premium hotels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.urbanitae.com\/en\/2026\/10\/22\/hotel-investment-becomes-more-selective-the-premium-segment-attracts-86-of-capital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"86% of hotel investment targets higher-end properties\" \/>\n<meta property=\"og:description\" content=\"Four- and five-star hotels attracted 86% of hotel investment. What are investors looking for, and what risks remain? 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We explore the trends driving investment in premium hotels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/en\\\/2026\\\/10\\\/22\\\/hotel-investment-becomes-more-selective-the-premium-segment-attracts-86-of-capital\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.urbanitae.com\\\/en\\\/2026\\\/10\\\/22\\\/hotel-investment-becomes-more-selective-the-premium-segment-attracts-86-of-capital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/blog.urbanitae.com\\\/en\\\/2026\\\/10\\\/22\\\/hotel-investment-becomes-more-selective-the-premium-segment-attracts-86-of-capital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/La-inversion-hotelera-se-vuelve-mas-activa.webp\",\"contentUrl\":\"https:\\\/\\\/blog.urbanitae.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/La-inversion-hotelera-se-vuelve-mas-activa.webp\",\"width\":1400,\"height\":735,\"caption\":\"Inversi\u00f3n en hoteles premium: el 86% del capital en 2026. Investment in premium hotels: 86% of capital in 2026. Investissement dans les h\u00f4tels haut de gamme : 86 % en 2026. Investimenti in hotel premium: l\u201986% dei capitali nel 2026. Investimento em hot\u00e9is premium: 86% do capital em 2026. 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