{"id":50163,"date":"2024-09-24T10:33:42","date_gmt":"2024-09-24T08:33:42","guid":{"rendered":"https:\/\/blog.urbanitae.com\/?p=50163"},"modified":"2024-09-24T10:35:36","modified_gmt":"2024-09-24T08:35:36","slug":"three-years-ago-urbanitae-was-a-startup-and-you-could-feel-it-structurally","status":"publish","type":"post","link":"https:\/\/blog.urbanitae.com\/en\/2024\/09\/24\/three-years-ago-urbanitae-was-a-startup-and-you-could-feel-it-structurally\/","title":{"rendered":"\u201cThree years ago, Urbanitae was a startup, and you could feel it structurally\u201d"},"content":{"rendered":"\n<p>When we talk about investments, people come first. It\u2019s not just about gaining the trust of our investors, which we achieve by selecting the best projects and providing transparent information. Our way of working must also reflect our values, starting with our team. When Nacho Oncina joined Urbanitae, we were fewer than 20 employees. Today, we are close to 70. But we still maintain the same essence. We talked to him about his three years as a designer at Urbanitae.<\/p>\n\n\n\n<p><strong>What does a typical day at work look like for Nacho Oncina at Urbanitae?<\/strong><\/p>\n\n\n\n<p>My typical day involves a lot of different tasks depending on what\u2019s needed at the moment. If there\u2019s a project on the horizon, I record Diego Bestard and then edit and publish the video that accompanies the project sheet. I also edit all the other video content we post at Urbanitae, like webinars, shorts we post on TikTok, or interviews from <a href=\"https:\/\/www.youtube.com\/playlist?list=PLXcUy-2kHzolJmLkEEE692zZZqpjyDz8i&amp;utm_source=blog_en&amp;utm_medium=organic&amp;utm_campaign=urbanitae_blog_0924&amp;utm_term=entre_el_punto_y_la_u&amp;utm_content=en_entrevista_oncina\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cEntre el punto y la U,\u201d<\/a> and I prepare the audio files we upload to our podcast.<\/p>\n\n\n\n<p>Another task I handle is the layout for the landing pages we use in various campaigns. I also maintain our <a href=\"https:\/\/blog.urbanitae.com\/en\/?utm_source=blog_en&amp;utm_medium=organic&amp;utm_campaign=urbanitae_blog_0924&amp;utm_term=blog&amp;utm_content=en_entrevista_oncina\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a>, among other things. I don\u2019t get bored.<\/p>\n\n\n\n<p><strong>Nacho, you\u2019ve done a bit of everything, from working in construction to running a clothing store and journalism. Which experience impacted you the most?<\/strong><\/p>\n\n\n\n<p>I think running the clothing store marked me the most. It was in the late &#8217;90s, a time when Madrid was culturally and musically booming, and the store was on Fuencarral Street, between Chueca and Malasa\u00f1a, so you can imagine\u2026 It allowed me to discover new environments and subcultures, which were quite interesting. Also, working with the public is wonderful and teaches you a lot.<\/p>\n\n\n\n<p><strong>Which job would you never do again?<\/strong><\/p>\n\n\n\n<p>I would never go back to construction. It\u2019s an extremely tough job, and I have great respect for it. Besides the physical demands, working outdoors with very low or high temperatures depending on the season, in rain, sunshine, or frost\u2026 I think most people working in the service industry aren\u2019t aware of how lucky they are.<\/p>\n\n\n\n<p><strong>What do you like most about working at Urbanitae?<\/strong><\/p>\n\n\n\n<p>Besides the air conditioning? No, seriously. What I like most is the team I work with. I know it sounds like a standard response, but it\u2019s the truth. Everyone in the company is great, but within our department, there\u2019s a special vibe, and we laugh a lot, which makes the day go by easier.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPeople working in the service industry are not aware of how lucky they are\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Another thing I enjoy is the new challenges. Diego, our director, is always coming up with new ideas, and in the three years I\u2019ve been here, he has pushed me to give my best and learn a lot in the process. I probably shouldn\u2019t say this, so he doesn\u2019t get too confident\u2026<\/p>\n\n\n\n<p><strong>And what do you like the least?<\/strong><\/p>\n\n\n\n<p>The fast-paced times we sometimes work under, especially when multiple tasks are going on, and we have to put everything on hold to prioritize the <a href=\"https:\/\/urbanitae.com\/en\/projects?utm_source=blog_en&amp;utm_medium=organic&amp;utm_campaign=urbanitae_blog_0924&amp;utm_term=projects&amp;utm_content=en_entrevista_oncina\" target=\"_blank\" rel=\"noreferrer noopener\">projects<\/a> we are funding \u2013 understandably. In those moments, stress kicks in\u2026 But we weather the storm professionally until the sun shines again.<\/p>\n\n\n\n<p><strong>How has Urbanitae changed since you joined in 2021?<\/strong><\/p>\n\n\n\n<p>Three years ago, Urbanitae was a startup. Consolidated, yes, but still a startup, and you could feel it structurally and organizationally, almost like a family business. We were 20 people, and everything was managed easily. Now, we\u2019re about 70 \u2013 and we\u2019ll have even more people in the coming weeks \u2013 with a fully established corporate structure, and there are new hires whose names I sometimes don\u2019t remember\u2026 We might be losing the \u201cromanticism\u201d of the early years, but well\u2026 I\u2019m becoming an old man who nostalgically looks back at the good old days.<\/p>\n\n\n\n<p><strong>We know you\u2019re an avid reader. What book would you recommend to our Real Estate team?<\/strong><\/p>\n\n\n\n<p>I love the Real Estate team, even though \u2013 always with love \u2013 they\u2019re the target of most of my jokes. I can think of many books to recommend since I know they genuinely enjoy reading. But I\u2019ll go with a classic: <strong>Germinal<\/strong>, by \u00c9mile Zola.<\/p>\n\n\n\n<p><strong>From your perspective, how do you see the future of real estate crowdfunding?<\/strong><\/p>\n\n\n\n<p>I think it\u2019s an investment modality with great potential. At Urbanitae, we aimed to make it accessible to everyone, starting with small amounts \u2013 500 euros \u2013 and we\u2019re seeing that it\u2019s a success. What was once reserved for insiders is now accessible to non-experts who want to earn more than the crumbs offered by banks.<\/p>\n\n\n\n<p><strong>When will we see you DJing again?<\/strong><\/p>\n\n\n\n<p>Well, I don\u2019t have any club gigs scheduled in Madrid for the next few weeks, mainly because I\u2019ve been focused on my podcast series, <strong><a href=\"https:\/\/soundcloud.com\/oncina\/sets\/motions-radioshow\" target=\"_blank\" rel=\"noreferrer noopener\">Motions Radioshow<\/a><\/strong>, and more importantly, on starting a small agency\/roster of DJs with my partners, aimed at providing music for private and corporate events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nacho Oncina, Senior Designer at Urbanitae, shares what it&#8217;s like day-to-day in a company that is leaving behind its startup status, but not its innovative drive.<\/p>\n","protected":false},"author":1,"featured_media":50157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[938,2111],"tags":[1962,824,1963,895],"class_list":["post-50163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-urbanitae-news-en","tag-crowdfunding-inmobiliario","tag-investment","tag-real-estate-crowdfunding","tag-urbanitae-en"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cThree years ago, Urbanitae was a startup, and you could feel it structurally\u201d - Urbanitae Blog<\/title>\n<meta name=\"description\" content=\"Does Urbanitae operate like a startup? 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